Steven Lewis
The Obvious Choice
A podcast for consultants, coaches and other business owners who want to position themselves as the obvious choice for their clients. Advice and insights from experts on how to achieve visibility, authority and positioning in your market.
Be sure to visit the podcast's website and support the creator: taleist.agency
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Android almost 10M downloads · 4.8 rating
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Episodes
The competitor you forgot 01.08.2024 2:41
Every business has competitors who aren’t obvious but who are affecting your conversion rate. Have you factored your “forgotten” competitor into your marketing? YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/
What I’ve learned working with experts like you 31.07.2024 5:57
Legacy is on the minds of many experts, as Vincent found out when he emailed me. YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/
Are you the worst kind of client? 29.07.2024 5:16
If you’re an expert, there’s a good chance that you’re marketing yourself this way, and that will explain why your marketing isn’t getting the traction that it should. YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/
Why bother competing when you don't have to? 29.07.2024 5:25
20 per cent of buying decisions (B2C AND B2B) aren’t made on price, but 80 per cent of business owners act as if they are. What should you do to make value, not price, the central consideration for your potential clients? YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter directly to your inbox from http...
The secret to setting your own price 26.07.2024 4:03
What is the secret to standing out as a category of one so you can set your own price? Napoleon Hill had the answer. YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/
Who earns more? 25.07.2024 5:46
An illustration of the importance of having a killer answer to the question “What do you do?” if you want to sign up more clients and haggle less about price. YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/
Your USP might not be what you think 24.07.2024 6:06
YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/
Ever felt like this? 23.07.2024 6:43
When you can't give a genuine and convincing answer to the question "Why you?" your clients will opt for someone who can or they'll make you compete on price. YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletterGoodSAM app: https://...
This guy is being conned. Are you? 23.07.2024 4:36
Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter
Revealed: Your most valuable teacher 16.07.2024 4:55
The easiest way to test marketing theories in the real world (and why Simon Sinek is a charlatan).Get your copy of the Taleist newsletter direct to your inbox at https://taleist.agency/newsletterChatGPT Mastery is at https://taleist.agency/chatgpt-course/More about The Road to Hell, Nick Asbury’s book about Simon Sinek here: https://www.linkedin.com/posts/stevenlewissydney_theroadtohell-purpose-br...
Your clients might not be who they think 15.07.2024 4:31
What your clients tell you they want (and who they are) might not be true. Why? Get your email newsletter from https://taleist.agency/newsletter/New York Times 100 best books of the 21st century: https://www.nytimes.com/interactive/2024/books/best-books-21st-century.html
Aliens, AI and you 11.07.2024 4:19
Personality-driven content has never been more important than it is now we're being swept into a fast-moving river of AI-generated shite. Get your copy of Taleist's email newsletter at https://taleist.agency/newsletter. Yamini Naidu's book X Factor: Unleash Your Presenting Superpower is at https://yamininaidu.com.au/product/x-factor-unleash-your-presenting-superpower/
The Dragons’ question: vanity or sanity? 11.07.2024 4:05
A reader asks, Why is my website traffic high but my conversion rate low? Get your copy of the email newsletter from taleist.agency/newsletter.
What if this email sucks? 09.07.2024 3:53
Advice to a newsletter subscriber about raising the engagement rate for their email marketing.
Why, Reader, why, why, why, why? 08.07.2024 4:39
Newsletter takeover week continues. Today, Rebecca asks how to find out what her clients really, really want.
How to convince your sceptics 08.07.2024 8:13
Laurie from Omaha asks how she can convince sceptics to become music teachers who follow the method she teaches.
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