The Obvious Choice

Simply Irresistible: Master Your Message, Build Authority, and Attract Premium Clients in 30 Days Using ChatGPT as your Strategic CMO starts on Monday. Lock in your place: https://taleist.agency/simply-irresistible/Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

You started your business because you’re good at what you do, and then you had to learn a load of marketing skills. It’s either that or pay a consultant to explore every idea with you, even the bad ones. But what if you could build your own AI consultant? Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newslett...

If you have a burning desire to ask people “why”, you can build models in ChatGPT that will answer for you — saving your loved ones some of the intensity of your enquiring mind. Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

“When you’re an authority, clients come to you.” This is true, but you’re busy. How can you build authority fast? Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/Kath Walters, book coach: https://kathwalters.com.au/Hancock’s Half Hour: https://en.wikipedia.org/wiki/Hancock%27s_Half_Hour

Small businesses find themselves in a Catch-22: it’s back-breakingly hard to grow without help, and help is expensive. But it doesn’t have to be expensive. Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Most people wouldn’t think of doing this to make money with ChatGPT, but it’s a genius approach if you’re working alone, especially in a small business. Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

It suits Google and SEO “experts” for Google to appear mysterious, but Google is not a great mystery and nor is SEO.No BS SEO: What Works, What Doesn't, and What's a Total Myth: https://www.obvious-choice.comDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Winning at SEO means free leads from Google, but there’s a hell of a lot of bullshit talked about SEO. How do you know what’s what? It suits Google and SEO “experts” for Google to appear mysterious, but Google is not a great mystery and nor is SEO.No BS SEO: What Works, What Doesn't, and What's a Total Myth: https://www.obvious-choice.comDon’t miss another edition. Get your copy of the Taleist new...

Get your positioning right and finding and converting clients becomes much easier, but what exactly is “positioning” and why is it so important? YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-egDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/news...

This lawyer shows you the dumbest possible way to position yourself in your marketing if you’re an expert, consultant or business owner. See the post and read the breakdown: https://taleist.agency/marketing-advice/dumbest/Hear my advice on positioning yourself on the Smashing the Plateau podcast: https://smashingtheplateau.com/episodes/how-to-master-effective-positioning-and-understand-your-market...

Do you find yourself competing on price because your ideal clients don’t understand your value? The problem is in your positioning, and the solution is here:My episode of Smashing the Plateau: https://smashingtheplateau.com/episodes/how-to-master-effective-positioning-and-understand-your-market-featuring-steven-lewis/And here:YES, YOU: How to Convince and Convert High-Value Clients With Magnetic M...

Here’s a simple way to calculate the value of a course on email newsletters, as well as to think about the difference between an expense and an investment. Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://t...

This is a quick (and perhaps surprising) answer to the frequently asked question of when you should send your email newsletter. Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

When it comes to nailing offers by using an email newsletter, you can learn a lot from stand-up comedians. Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Copying your competitors can be tempting but how do you know what to copy and how can you present something to the world that no one can copy? Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency...

What makes a course about email newsletters so good that anyone would take it twice? Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

First, what exactly is a lead? Second, how can you go one step better? Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

There has never been a more valuable time to incorporate personality into your B2B email newsletters (and other marketing). In this video, I explain why your email marketing needs personality more than ever. Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a...

A video surfaced today of me and a group of Playboy bunnies, and it has something to do with writing a personality-driven email newsletter. See the Playboy bunny clip I talk about: https://taleist.agency/banana-party/Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter...

Everything is “dead” if you read magazine headlines, so are email newsletters dead, too? Taleist newsletter on YouTube: https://www.youtube.com/playlist?list=PLkkJMepeKSjUrebKUYIrfYEYRWHbokfDmNewsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine...

You definitely need a warm welcome sequence for your email newsletter, but there’s a dark secret you need to bear in mind, too. From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Take this guru’s advice about your email newsletter and watch your readers head for the unsubscribe link faster than Swifties hitting Ticketmaster for an Eras Tour date drop. From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: http...

In 2015, Dissolve made a risky and hilarious video taking the piss out of their potential customers. It’s a good laugh for a Friday, but also a serious point about the opportunities for you if you get your email newsletter right. Dissolve video: https://youtu.be/2YBtspm8j8M?si=-GGYV73GUeox8BAFFrom Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooke...

Your email welcome sequence lays the foundation for your relationship with your subscriber. Will that relationship be long and profitable or a wasted opportunity? The Olivier is the email you need to maximise your chances of a long and profitable relationship. From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get...

You can get away with this when it comes to employees, even though it's not nice, but you can't get away with it when you want people to become clients. From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/new...