Jonathan Goodman
The Obvious Choice
Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
Where to listen?
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Episodes
Building Your Support Systems #28 27.08.2020 40:39
Building Your Support Systems (Online Trainer Show #28) After the gang debates which episode number this is, they dive into the nuances of building your online support systems to bring maximum value to your clients and yourself. COVID has profoundly changed the coaching landscape, which makes effective support all the more essential. We grow through teaching and learning, and we deserve to conti...
How to Know Who to Believe on the Internet (Spoiler: The Answer Is Nobody) #27 25.08.2020 41:13
How to Know Who to Believe on the Internet (Spoiler: The Answer Is Nobody) (Online Trainer Show #27) This is an episode full of firsts and big news! Ren isn’t wearing a hat! There’s something about cupcakes! Carolina made a major life decision! Jonathan found a golden throne! But it’s not all good news for the gang today; Jonathan shares the story that brought him to today’s topic: who to trust on...
How To Be More Efficient By Knowing What to Automate and Delegate #26 20.08.2020 40:09
How To Be More Efficient By Knowing What to Automate and Delegate (Online Trainer Show #26) The gang’s “mama bird” – Amber – isn’t on the podcast today. Speaking of birds, Ren has a story about a baby bird he saw in a Disney+ nature documentary. Carolina needs to see a doctor about her toe, and Jonathan is hogging all the multicultural family members for himself. However, what are some common erro...
The Secret to Scaling Your Online Business Beyond 10 Clients #25 18.08.2020 39:20
The Secret to Scaling Your Online Business Beyond 10 clients (Online Trainer Show #25) Is Ren at the point where he has more confidence than skill in podcasting? What happened on Carolina’s camping trip that felt like a National Geographic special? And has Jonathan ever seen a moose pee? After sharing their favorite nature stories, the gang discusses how to keep up your momentum when scaling up yo...
How Firefighter, Alex Harriman Made $6578 Online Training Between Shifts #24 13.08.2020 30:39
How Firefighter Alex Harriman Made $6,578 Online Training Between Shifts (Online Trainer Show #24) Is it time to level up your online trainer skills? If you want to make more money, then the answer is yes! Alex Harriman started online training as a side gig between shifts as a fulltime firefighter. After the birth of his son in 2017, his priorities changed—which meant his online training business...
How To Use Money To Buy A Happier Life #23 11.08.2020 15:28
How To Use Money To Buy A Happier Life (Online Trainer Show #23) Today’s episode is something a little bit different. While Jonathan is away, OTS shares a recording he made of his favorite essay on money. Why is this important? Making money can often cost you in terms of stress and overall well-being. Yet, you need money to live. In this essay, Jonathan shares some hard truths about what money m...
How To Optimize Your Process To Add Value and Increase Client Retention #22 06.08.2020 41:30
How To Optimize Your Process To Add Value and Increase Client Retention (Online Trainer Show #22) Jonathan, Ren, and Carolina aren’t sure what “optimization” even is; but they know you need it for your business. In this episode, they’ll define “optimization,” and discuss why it can be so effective. With a few simple tips, you can learn to anticipate your clients’ needs and become proactive in your...
How To Help Clients Follow Through For Big Results #21 04.08.2020 35:34
How To Help Clients Follow Through For Big Results (Online Trainer Show #21) We’ve all had the challenge of getting clients to follow-through. In this episode—which will blow your mind!—the team invites Amber in to discuss how to keep your clients going. Is it your fault? What can you do differently? Also, Jonathan discusses a terrible experience he had as a guest on another podcast, and how tha...
Convert More Clients By Understanding These Two Things #20 30.07.2020 39:59
Convert More Clients By Understanding These Two Things (Online Trainer Show #20) Have you ever been on a sales call and the client bursts out in tears? Today, Carolina, Ren, and Jonathan dive deep into why emotions play such a big role in any business and why you should understand what your client wants to change about themselves before you start working with them. They also talk about the diffe...
The Secret to High Quality Online Assessments #19 28.07.2020 39:29
The Secret to High Quality Online Assessments (Online Trainer Show #19) How can you accurately tell if your clients have made any progress as they work with you? How do you assess what program to do in the first place? Is it even possible for online trainers? Jonathan, Carolina, and Ren talk about the secret to high-quality online assessments and how to do them without fancy gym equipment! They al...
How to Price Online Training for Max Profit and Max Clients #18 23.07.2020 42:46
How to Price Online Training for Max Profit and Max Clients (Online Trainer Show #18) How much should you charge? Wasn’t that in a previous episode already? How much should you charge for max profit and max clients? Now that’s something new! Jonathan, Carolina, and Ren talk about creating business models that sell for maximum profits. They get into why you should think beyond using your business a...
The Best Apps and Software to Manage Your Online Training Business #17 21.07.2020 40:14
The Best Apps and Software to Manage Your Online Training Business (Online Trainer Show #17) After a discussion about Hamilton and the biggest birthday bash of the century, Jonathan, Carolina, and Ren talk about their favorite apps and software to use in their online training business. There’s no need to overthink when finding what tool to use. All of these are good enough for what you need, so ma...
How to Win by Celebrating Your Clients #16 16.07.2020 38:24
How to Win by Celebrating Your Clients (Online Trainer Show #16) Jonathan, Carolina, and Ren talk about winning while celebrating with your clients. Rather than telling others how great you are, it’s better to have your clients tell them for you. You’ll be surprised at how much more effective celebrating your clients’ victories is at getting referrals! But obviously, celebrations are not initially...
How To Instantly Be More Productive Without Apps or Software #15 14.07.2020 38:40
How To Instantly Be More Productive Without Apps or Software (Online Trainer Show #15) As your business grows, you can’t keep putting pressure on yourself. Otherwise, you’d burn yourself out. How can you remove some of that burden? Through improving your productivity. Wearing all black on the show, Jonathan, Carolina, and Ren talk about how you can work better by doing less. They get into immedi...
How to Save TONS of Time Overnight #14 09.07.2020 52:13
How to Save TONS of Time Overnight (Online Trainer Show #14) Today on one of the longer episodes of the show, Jonathan, Carolina, and Ren talk about saving time. How can you avoid the things you hate doing? How can you be free to do what you want while doing the same quality of work? Why is Ren a better podcast guest than Jonathan? All these questions and more, are going to be answered on the podc...
Know When You Need a Course, a Coach, or a Mentor #13 07.07.2020 49:20
Know When You Need a Course, a Coach, or a Mentor (Online Trainer Show #13) As you start to get used to the grind, you start wanting to improve the way you do business. But it can get really overwhelming with the number of options available. You hear of people talking to their mentors, hiring a business coach, or taking courses. Which one fits your needs? After a discussion about children’s teet...
Mistakes We've Made (And Learned From) #12 02.07.2020 48:13
Mistakes We’ve Made (And Learned From) (Online Trainer Show #12) It doesn’t feel good to make mistakes. But it’s when we mess things up that we learn and make tremendous progress. When we try to work on our muscles, we work to failure, which builds some muscle that enables you to lift more. It’s the same thing with mistakes! Join Jonathan, Carolina, and Ren talk about the different mistakes they’v...
How To Choose The Right Online Training Business Model #11 30.06.2020 50:25
How to Choose the Right Online Training Business Model (Online Trainer Show #11) As the pandemic continues to cause massive global changes, you might be seeing the need to reinvent your business. The question is, what type of model should you choose? After having a discussion about the greatness of wipes over toilet paper, Jonathan, Carolina, and Ren talk about different business models and how yo...
Why Memberships are a Horrible Idea for Just About Every Online Trainer #10 30.06.2020 42:57
Why Memberships are a Horrible Idea for Just About Every Online Trainer (Online Trainer Show #10) Today, Jonathan, Carolina, and Ren shoot down your dreams of starting a membership program. What’s wrong with a membership program, you ask? Hear it from the experts and the people who’ve done it on a large scale. You’ll be surprised to know that there are significant differences with people that pa...
How to Produce Content to Get Clients (And Not Take Forever #9 23.06.2020 48:28
How to Produce Content to Get Clients (And Not Take Forever) (Online Trainer Show #9) Many people fail with content because they try to do way too much with way too little thought in way too many places. For you to succeed, you have to learn to step back and build a strategy behind what you want to do. Today in the “two’s company, three’s a crowd” episode of the show, Jonathan and Ren talk about h...
When To Use Paid Traffic, Organic Growth, Or Neither #8 18.06.2020 36:00
When to Use Paid Traffic, Organic Growth, or Neither (Online Trainer Show #8) What is the difference between paid traffic and organic leads? Which is more important? Spoiler alert, neither! Jonathan, Carolina, and Ren talk about what it takes for you to advertise and find leads as an online trainer. Whether you are new to the game or a veteran figuring out how paid advertisement works, you’ll be s...
Creating Magical Client Experiences To Increase Retention and Grow Your Business #7 16.06.2020 47:39
Creating Magical Client Experiences to Increase Retention and Grow Your Business (Online Trainer Show #7) You need to create a magical experience for your clientele. There’s a lot of talk about marketing and online training, but not much with giving a remarkable service to your clients! Jonathan, Carolina, and Ren talk about how we can make our customers feel special. We’ve unintentionally made th...
The Secrets to Focusing on the Right Things in Your Business #6 11.06.2020 44:50
The Secrets to Focusing on the Right Things in Your Business (Online Trainer Show #6) A lot of people that start a business don’t realize that many of the things that matter, truly don’t. Are you too busy comparing yourselves to other “successful” people? Or maybe you’re thinking about business names, trademarks, Instagram posts, and the hottest exercises? Jonathan, Carolina, and Ren share their t...
Packages & Pricing #5 09.06.2020 45:06
Packages and Pricing (Online Trainer Show #5) Pricing can make or break your business. But with that said, you also have to choose to start somewhere. Jonathan, Carolina, and Ren talk about packages and pricing. Where do you start and how do you know when you should bump it up? Should you even increase the price in the first place? How should fit your pricing to what you want your life to be? All...
Why Online Coaching Doesn’t Need to be Discounted #4 04.06.2020 44:38
Why Online Coaching Doesn’t Need to be Discounted (Online Trainer Show #4) In a heavily online-dependent world, does going online really mean having to charge less? Aren’t you still giving the same quality of service and solving the same problems? Jonathan, Carolina, and Ren touch on the importance of seeing your value as a coach in setting up your prices and increasing them as you build your clie...
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