The Nutrition Content Creator Podcast

As a relatively new dietitian of 7 years, I am always surprised by how divisive meal plans are. When I first encountered this emotionally charged conversation surrounding meal plans, I was curious as to why they were so polarizing in the dietitian community. And then I started practicing, and it became crystal clear. This episode is not about how I was motivated to create a better meal-planning so...

In today's episode, we have the privilege of interviewing Jessica Swift, also known as Chef Jess. Jessica is not your ordinary nutrition expert. She is a registered dietitian, Integrative and Functional Nutrition Certified Practitioner, and a classically trained chef. With over 15 years of experience, Jess brings a unique and energetic approach to nutrition education. What sets Jess apart is...

At a young age, I recognized what it took to get attention, the value of having a louder voice, and a space with more people to listen. I think I was destined to be doing what I do now and having a space where I can still “sing” with my microphone to an audience on this podcast. There are so many ways you can leverage the concept of edutainment in your practice to get the right kind of attention t...

As most of you may already know, I didn't start my professional career as a Registered Dietitian doing what I do now. I began as a private practice dietitian fresh out of my internship. I opened the doors to my private practice almost seven years ago, and I can still vividly remember that day. Was I excited? Sure. I had worked hard for more than eight years to get ready for that moment. I com...

I was recently honored to be a guest on the highly acclaimed Not for Lazy Marketers Podcast, hosted by none other than the brilliant Emily Hirsh, owner of Hirsh Marketing. The opportunity to converse with Emily, who has built a remarkable multi-7-figure boutique Facebook ads and funnel strategy agency, was truly inspiring. Emily and her team of strategists have been instrumental in supporting entr...

I want to delve into a topic that has gained tremendous popularity but often comes with misleading messages: the Passive Income Paradox. Today, we'll have some real talk about the misconceptions surrounding passive income and why it's time to shift our mindset toward predictability. In our quest to scale our businesses, passive income stands as one of the most coveted methods. Who wouldn...

As a community of health and wellness professionals, we understand the power of knowledge and the importance of sharing it. Our work is constantly evolving and can often feel overwhelming, which is why it's crucial to create spaces where we can come together, share experiences, address challenges, learn from one another, and provide support. One such space is at conferences and symposiums, wh...

Launching an offer or course can be an exciting endeavor, but it can also feel overwhelming with the multitude of variables involved. However, there is a proven strategy that can help guide you through the process and ensure your work reaches the people who need it the most.   By the end of this episode, you'll be equipped with the knowledge and tools necessary to launch your offer or course...

Some people need clarification on being authentic by winging it or showing up without a plan, and that is simply just not true. You still need to be prepared to deliver your message. You need to be even more prepared. You just do it in a way that represents your true self without any agenda. Today we're diving into how you can authentically connect with your ideal clients. We’ll cover: An ide...

Focusing on quality over quantity is a crucial aspect of implementing a successful Blue Ocean strategy for your nutrition practice.  When you deliver high-quality services, you'll attract the right kind of client. You'll serve your existing clients at a higher level and you'll improve client satisfaction, which ultimately leads to retention and referrals. Today, we are diving into t...

It's no secret. The use of Artificial Intelligence (AI) is becoming increasingly popular. And for good reason. It creates large volumes of content in a fraction of the time humans could do it. AI is rapidly changing the landscape of content creation for everyone, including health and wellness practitioners. With AI’s ability to quickly generate meal plans, activity schedules, and information...

Let’s explore the intriguing connection between the sales and marketing funnel and health behavior change theory. This connection has significant implications for how we create content that caters to clients at each stage of their health journey, ultimately leading to more positive outcomes for clients and a leak-proof sales funnel that drive a more profitable practice. Let’s be clear, we are NOT...

Most practitioners miss the most important aspect of successfully creating and selling a nutrition program or offer. Is it pricing? Is it program structure? How about content? marketing?  No, no, no, and no. What you need above anything else is a starving audience FIRST. Everything else is secondary. In today's episode, I'll explore the concept of a starving audience, what it is, and how...

Welcome! In this trailer, you host Jeanne Petrucci will tell you everything you need to know about The Nutrition Content Creator Podcast.  Tune is every Tuesday for a new episode. If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice! Connect with me on Instagram and LinkedIn . Visit Living Plate Rx to lear...