Wendy Brookhouse
The Number
The Number is a business podcast about the numbers that actually run your business. Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness. Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner. Some episodes feature guests. Some are honest conversations. Some are solo deep dives. If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing...
Author
Wendy Brookhouse
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Episode 41: Is Your Brain Making You Richer or Poorer? 15.02.2022 8:10
On this episode, we dig into this question. The brain is a powerful tool that may not always lead us in the right direction. If we think of our brain like a computer, our subconscious is the operating system. And there are programs running and influencing our decisions all the time. Join us as we talk about Bringing these programs to the conscious level Reprogramming our mind to The shortcuts your...
Episode 40: How to Be Authentic Online with Monique Bryan 08.02.2022 41:53
Personal Branding expert Monique Bryan has a massive background in global business, fashion, and marketing. She brings the energy and strategies around What is personal branding Who needs it Online presence How authentic to be online Retreats as a business strategy. How to put yourself into a high energy state You will love this advice delivered with panache.
Episode 39: How to Network Your Way to Success with Justin Breen 01.02.2022 52:50
Justin Breen was an entrepreneur trapped in a job until 5 years ago. A journalist by trade, he started BREpic as his salaried work was going away. I love hearing about people’s journeys to Entrepreneurship – they are all so different and inspiring in different ways – and Justin’s is one of perseverance. His conversion rate was pretty low at the beginning – 1 in 1000. To get his first 5 clients he...
Episode 38: Goodbye To 2021 - What Did We Learn? 25.01.2022 47:54
For our last recorded episode of 2021, we wanted to go out with a bang, so we have not one, but THREE guests! Neil Stephen, Shelagh Cummins, and John Swain join us to share their expertise in Marketing, Coaching, and Accounting and they serve up some amazing insights and tips! We discuss the changes we’ve seen in business throughout the pandemic, and which of those changes we believe to be permane...
Episode 37: My Favourite Business Books 18.01.2022 22:10
On this episode of The Real Bottom Line, we share and discuss our favourite business books that we’ve read over the past year. A few of the books we discuss include Dan Sullivan and Benjamin Hardy’s Who Not How, which lays out a blueprint of changing your thinking around your work; Fotini Iconomopoulos’ Say Less, Get More, which teaches an inclusive approach to negotiating, and Tarek Hadad’s...
Episode 36: What You Can’t Delegate with Your Accounting with Frances Schagen 11.01.2022 45:23
Serial entrepreneur, published author, and CEO of ClearToYou, Frances Shagen, sits down to discuss what you can and can’t delegate when it comes to your accounting, how Mastermind changed her business, and the 3 most important questions you should be asking before hiring your bookkeeper. With a background in accounting and finance, Frances focuses on helping women, especially Indigenous women, sta...
Episode 35: How to Productize Your Services with Laural Carr 04.01.2022 45:44
Laural Carr, owner of Impagination, a marketing firm in Toronto focusing on sevice-based businesses, is about to celebrate her 35th year in business. We talk about productizing your services - the Why and the How? We talk about pricing and when you should value based price versus charge by the hour. You will want to tune into this episode to learn about what elephants, meatloaf and GPS have to do...
Episode 34: Evaluating Business Opportunities with Roxanne Tate 28.12.2021 29:50
Roxanne Tate is the owner of Tate Engineering Inc. and Airtight Spaces. She is about to hit the ten-year mark and is sharing a lot of the lessons she has learned along the way. Join us on this episode as we discuss... - The importance of values - How to evaluate business opportunities - Being deliberate about your growth - The pros and cons of real estate investing
Episode 33: How to Approach Strategy with Andrea Ivanka 21.12.2021 42:32
The first two-time guest - this episode is less interview and more conversation. Business coach extraordinaire, Andrea Ivanka and I discuss the importance of strategic planning, how we approach it, the elements to consider and some surprising tactical implementation suggestions.
Episode 32: Mental Health & Entrepreneurship with Michael DeVenney 14.12.2021 49:10
Michael Devenney, the Founder of WorkInsights and The Mindset Project, is a trailblazer in the leadership field. He researches, consults and builds tools so that teams can build stronger, more profitable and longer lasting companies. Michael is very forthcoming about his PTSD and depressive periods – his weekly LinkedIn posts let so many entrepreneurs know that they aren’t alone. We talk about men...
Episode 31: Perseverance & Charging Your Work with Teresa Easler 07.12.2021 53:55
I have known Teresa Easler for almost a decade. In that time, I have learned soooo much from her – and now you can too! We talk about perseverance, dealing with debt, and shifting your mindset. Teresa measures everything and delivers some amazing truths around pricing and when to charge for things you may be doing for free. Want to find out if you’re a presentation rockstar? Click here! ( https://...
Episode 30: Measuring Your Trust with Natalie Doyle Oldfield 30.11.2021 42:06
TRUST. It affects your topline, your bottom line, and everything in between. It seems like a nebulous concept, but my guest, Natalie Oldfield has developed The Client Trust Index™. This tool gives you proven, objective data that helps you make decisions, improve your customer experience, increase retention, and deepen relationships. We talk about how she transitioned from CMO, and her journey to...
Episode 29: The Importance of Anchor Content with Susan Diaz 23.11.2021 50:51
Susan Diaz is a messaging maven who has gone all in on podcasts as anchor content. Her company, c+p digital , takes on the task of developing a great concept all the way through to publishing, and repurposing podcasts into compelling content. Starting as a chocolatier in India, we discuss how she came to Toronto and her journey to business ownership.
Episode 28: Growing a Retail Chocolate Empire with Nathalie Morin 16.11.2021 41:12
Nathalie Morin and Julien Rousseau-Dumarcet met and fell in love in Wakefield, QC. He; a Frenchmen with a passion for chocolate; she, a young hospitality professional who had itchy feet! Together they travelled to Europe and began their adventures. They worked for a handful of award-winning hotels and independent chocolatiers in France, England, and Scotland. They had envisioned setting up shop in...
Episode 27: The Importance of Building Relationships with Tanya Matthews 08.11.2021 38:21
A graduate from Acadia University in 1986 with a BA in Health and Physical Education, Tanya was a physical education teacher in HRM for 10 years and as a co-owner was instrumental in the success of the Nubody’s chain of Fitness Centres. A customer service advocate, Tanya is a relationship builder and focuses on the special touches. Currently, Tanya is the Director of WORKSPACE Atlantic and Presid...
Episode 26: Measuring Your Impact with Jenelle Sobey 04.11.2021 48:04
As a co-founder and CEO at RIDDL, and Partner and former Managing Partner of Code + Mortar, Jenelle Sobey is motivated to build a sustainable, competitive and resilient world. She believes that the tech sector can enable and scale solutions to achieve that. Jenelle has so much experience in starting and building businesses, so she will be sharing with us her start-up secrets. She has been recogniz...
Episode 25: Small Business Lessons with Melanie & Bernadette 03.11.2021 49:19
In this episode, we decided to shake things up a bit. We interview Melanie Little, founder of startup vLife , about her vision and goals of supporting buying local. Then, Melanie joins me in the host chair, and we turn our attention to one of her clients – Bernadette. A fascinating double interview about building a business and celebrating along the way.
Episode 24: How to Break Free of Limiting Beliefs with Megan O'Neill 15.10.2021 50:21
Megan O'Neill is a Mindset Mentor and Certified Core Belief Engineering (CBE) Practitioner who, for over 19 years, has helped clients break-fee of limiting subconscious beliefs, fears and patterns. Her work specializes in the area of money mindset—assisting clients in understanding why they're operating the way they are and then working to clear it at a deep level so they can transform their relat...
Episode 23: Hiring Up & Other Growth Strategies with Shelagh Cummins 08.10.2021 53:42
Shelagh's journey began in the classroom as a teacher for 12 years. A decade ago, she traded in her regular paycheck for the freedom and flexibility of entrepreneurship, starting with a parenting blog and tutoring business. It wasn't until she was the emcee at a business conference that she discovered her true calling, and began facilitating women's business training and coaching entrepreneurs to...
Episode 22: LinkedIn Selling with Brent Keough 01.10.2021 54:28
Brent started his sales career doing door-to-door sales for various charities. This is where he discovered his love for sales, getting to talk to people from all different walks of life, coast to coast across Canada. He then transitioned into a tech start up and got to work with small business owners across North America, helping to connect them with other businesses to solve their pain points. He...
Episode 21: The 5 Numbers Every Entrepreneur Should Know 03.09.2021 22:09
In this episode we break down the 5 key numbers every entrepreneur should know.
Episode 20: The Real Bottom Line with Matt Symes 27.08.2021 56:32
Over the past decade, Matt Symes has worked with over 400 organizations to help them understand the principles, methods, and tools of high performing organizations. From helping a manufacturing company scale from 20m to over 150m a year, a construction company from 42m to 200m/annualized and countless other organizations from 1m - 10m, Matt has had a front row seat on the trials and tribulations...
Episode 19: Buying a Family Run Business with Amanda Fancy 10.08.2021 41:36
Amanda started working at Home Hardware as a teen and eventually worked her way up to a management position. She learned how to run a business from the ground up and is now an owner of the same store she started out at! Join us as we chat with Amanda about how she managed to keep everything running smoothly throughout a pandemic and major supply shortages, while also continuing to grow the busines...
Episode 18: Marketing Automation with Shaun Whynacht 04.08.2021 51:04
Shaun, is the Founder and CEO of Blue Cow Marketing. He was bitten by the entrepreneurial bug at a young age. He knows firsthand how much love and determination gets poured into running a business after spending more than 10 years touring all over Canada learning from different industries. Not only is Shaun passionate about marketing he also developed some very unique abilities to stay current wit...
Episode 17: Ask Me Anything 04.08.2021 44:10
In this episode, Wendy takes on some of the top questions submitted to her about finance and business.
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