Wendy Brookhouse
The Number
The Number is a business podcast about the numbers that actually run your business. Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness. Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner. Some episodes feature guests. Some are honest conversations. Some are solo deep dives. If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing...
Author
Wendy Brookhouse
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Episode 67: Where To Find Opportunity In Business with G. Scott Patterson 16.08.2022 34:19
On this episode, I interview Scott Patterson - a proper business mogul and entrepreneur in the world of tech and entertainment. Scott discusses opportunities and where to find them, what drives him personally, the kinds of fears he has, and the important lessons learned from his grandmother. This is a true 'rags to riches' story, and I have a feeling you're going to want to listen to this one!
Episode 66: The value of curiosity and using an agile methodology 15.08.2022 36:33
Whether you are thinking about a technology start-up or using more technology in your business, this episode is for you! Maxim Cramer, a technology coach based in the UK with a special focus on female founders, joins me today for an exciting discussion about the value of curiosity and using an agile methodology. Maxim describes how Hollywood has done the tech industry a disservice, and how develop...
Episode 64: The difference between technical and social sales with Gillian Selby 26.07.2022 38:14
Are you part of the 11% of people who know they are in sales, or are you one of the 89% of people who are, but don't know it? Join me as I sit down with Gillian Selby, a professional sales coach of Gunn + McQueen, as we discuss the difference between technical and social sales, and how to decide when to hire a professional sales person. She also summarizes what she believes makes phenomenal sales...
Episode 63: Family and Business with Francisco Lombardo 19.07.2022 34:28
Family and business, and the business of getting the next generation involved is Francisco Lombardo’s business. This discussion ranges from parenting, to getting the next generation ready. Is your business the resented sibling? Are you setting your kids up for success, and when should they start working in the business? Francisco answers these questions and more on this episode of The Real Bottom...
Episode 62: Breaking Down Common Myths Surrounding Entrepreneurship with Afton Brazzoni 12.07.2022 30:33
As a new business owner, Afton has been busting through some of the common myths surrounding entrepreneurship. She has now niched down to teach about brand messaging and content strategy. The way she breaks down how to find your voice and cut through the noise is a must-listen!
Episode 61: The Power Of An Advisory Team 05.07.2022 8:36
As your business grows, the need for building a strong advisory team becomes more and more critical. In this episode, we speak about the benefits of building the right team for your business. Find out your diagnostic score of your business at https://www.totalwealthscore.com
Episode 60: The Evolution Of Ourselves, Our Business & Our Roles with Vasavi Kumar 28.06.2022 34:26
This is one of those interviews that were both a joy to record, and a joy to listen to. Recorded the day before Vasavi turned 40, we head down fascinating roads including who you should look up to, and why talking to yourself out loud can be game-changing. Her confidence and energy are so compelling – enjoy!
Episode 59: How To Build Or Buy A Franchise with Lance Graulich 21.06.2022 36:00
Ever been curious about buying or building a franchise? This episode is for you! Lance Graulich is an expert in franchises. Having owned multiple franchises himself, and then becoming a broker, he has seen it all. In this episode, we talk about who should and shouldn't buy a franchises, and what to consider when buying or turning your business into a franchise. Free Assessment: https://www.zorakl...
Episode 58: Real Estate Investing 101 14.06.2022 24:39
Investing in real estate does not come without cost or risk. Abiel Ballesteros is a professional Real Estate Investor in Miami, with properties across multiple states. Join us today as we discuss who real estate investing is for, and how to decide on a segment of real estate to focus on. Abiel will also share his thoughts on syndicate investing and why multi-unit/family buildings can reduce your r...
Episode 57: Delegation, Allocation & How To Grow With Content with Ross Simmonds 07.06.2022 38:37
Once I got over my fangirling, I settled in to talk to Ross about his aspirations and his goal of a 150-million-dollar company. I love the ambition, and he is doing it all virtually! We dig into the business and distribution of content, and how content distribution as an investment can produce revenue for years to come. Ross breaks down his KPIs and the lessons he learned from his grandmother, as...
Episode 56: Expectations, Age, Hustle, Grind, and Sting 31.05.2022 6:41
Let’s talk about expectations, age, hustle, grind, and what are the numbers that we really need to know. I want to talk a bit about the fact I went to see Sting in concert, he was so full of life and vibrant, he delivered an amazing performance. He was a master, and he held the audience in the palm of his hands. And yet, he was so chill, he was just so zen-like he was living his best life. Now,...
Episode 55: Cybersecurity - Why You Should Have Started 6 Months Ago with Gay Hamilton 24.05.2022 29:34
IT and technology are becoming more and more important to the efficient separation and scaling of business. In this episode, Gay Hamilton of 'Go Innovation' and I talk about when and how to hire IT personnel vs. contractors. We'll outline the IT resources required as you add staff, as well as the reality of cyber crimes and how it has been whitewashed.
Episode 54: How To Monetize Your Knowledge with Samantha Dean 17.05.2022 39:57
Samantha Dean is a former accountant from Australia who now helps other experts monetize their knowledge. In this episode, Sam provides invaluable advice on how to work through your 'shoulds' and the importance of setting up boundaries. She'll also share her thoughts on how to set up good collaborations, and what she believes are the most important key performance indicators. There's lots to learn...
Episode 53: Navigating ADHD & Business with Andre Brisson 10.05.2022 29:40
André Brisson has ADHD. He has also built two successful companies, and is now working on his third! When he received his ADHD diagnosis a few years ago, it explained EVERYTHING. Since then, he's learned all he can about ADHD and used his knowledge and first-hand experience to build a coaching program to help high-achieving entrepreneurs. On this episode, we'll define what exactly ADHD means, the...
Episode 52: The Powers Of Personal Branding 03.05.2022 41:53
Personal Branding expert Monique Bryan has a massive background in global business, fashion, and marketing. She brings the energy and strategies around What is personal branding Who needs it Online presence How authentic to be online Retreats as a business strategy. How to put yourself into a high energy state You will love this advice delivered with panache.
Episode 51: How does the carbon market work with Megan McCarthy 26.04.2022 41:34
What do you get when you marry energy efficiency, net zero, and block chain? You get Megan McCarthy's Rocarbon Labs! A start-up that helps business owners and their facilities reach net zero, with a faster return of investment thanks to the improvement in carbon offsets sold on the carbon market. How does the carbon market work? How can you develop more income streams for your facilities? What is...
Episode 50: Big, Game Changing Ideas with Andrea Invanka 19.04.2022 29:03
Big ideas, game changers and transformative focus. Real life and business can get in the way of developing and implementing big ideas, but Andrea Ivanka and I talk about how to get them and stay focused! Listen to this episode to learn where big ideas can come from, how to re-engage with ideas you had in the past, the difference between alignment and systems and why they are both SO important.
Episode 49: Jobs to be Done with Katelyn Bourgoin 12.04.2022 36:56
Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers. Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's use...
Episode 48: I'm Profitable, now what with Wendy Brookhouse 05.04.2022 8:21
Profit is a beautiful thing, and opens the door to all sorts of new questions: Where do I stash it? What do I do with it? Should I spend it or save it? Wherever you are in your entrepreneurial journey, it’s time to plan now what to do with that profit.
Episode 47: Leadership with Lisa Haydon 29.03.2022 36:07
In this episode we are going to really define that super nebulous term - leadership. How to get work done through others and the different hats of managing, leading, and coaching. Lisa Haydon has just passed the 5-year anniversary mark of her business, Pivotal Growth. Prior to her own pivotal growth, Lisa worked in finance and banking for large enterprise companies. She helps companies assess and...
Episode 46: How to Screen Your Opportunities with Eleanor Beaton 22.03.2022 41:49
How about this boundary? Only pursuing opportunities that offer the potential of adding 7 figures to the top line. Eleanor Beaton is the Founder and CEO of Safi Media. She is on a mission to double the number of 7-figure women business owners by 2030 through business coaching, entrepreneurship education and story telling. We talk about the filters that Eleanor uses when evaluating opportunities, a...
Episode 45: How to Turn Leads into Buyers with Tamika Auwai 15.03.2022 42:43
A communication expert and Founder/CEO of Orisha Creative, Tamika is a specialist at turning leads into buyers. Join us for this fascinating conversation where you will learn the difference between a launch and an active enrolment campaign, and how Lead Generation is just another vanity metric. We'll break down the buyer's journey vs. the customer journey vs. funnels, redefine personal development...
Episode 44: How to Scale a Company to 50 with Saeed El-Darahali 08.03.2022 35:29
Did you ever wonder what it takes to scale a company to 50 employees? What you have to do in the business as a Founder in the beginning and how that role evolves over time. Saeed El Darahali is the CEO of SimplyCast and has been an entrepreneur since his teens and he has many lessons to share. In this episode we discuss How to avoid micromanaging The two tasks he always wants to participate in Th...
Episode 43: Get Inspired with Tareq Hadhad 01.03.2022 47:01
This is a must-listen episode for all Entrepreneurs who want inspiration. Tareq came to Canada in 2015 with nothing. He is now a sought-after speaker, running a major chocolate factory and a couple of retail stores. The story of Peace By Chocolate is now available in a book and a soon-to-be-released feature film. This interview is an inspiration and reminds us that we can overcome almost everythi...
Episode 42: The Different Types of Phone Calls with Mary Jane Copps 22.02.2022 32:59
Mary Jane Copps aka The Phone Lady is on a mission to make people less anxious and more masterful in their use of the telephone. In an era of texts, DMs, emails and a bijillion social platforms, a lot of people have lost their love of the phone or maybe didn’t ever love it. As an expert in all things phone, Mary Jane shares some great insights into: Why Customer Service calls are totally diff...
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