The Nourished CEO Podcast

She says clients have saved six figures in divorce expenses. Her coaching program costs $8,000. So why do prospective clients keep telling her they can't afford it? That's the question divorce strategist Anjali brought to a live coaching Q&A. Some of the women she works with have already spent $25,000, $100,000, or more navigating high-conflict divorces. Anjali reports that her program has helped...

I've seen experienced coaches and practitioners raise their prices, only to find that the new offer feels harder to sell. So they add a few more appointments, some bonuses, and maybe extra access to justify the higher investment. Before long, they're doing more work for each client without making much more money. That's a frustrating place to end up when the whole point was to earn more without pa...

If your views and applications are growing but your sales aren't, I'd look closely at the people your content is attracting before making another plan to increase your reach. More attention only helps when it brings the right people closer to buying. Most established coaches and practitioners I work with already know their niche. They can tell you who they serve and what problem they solve. What's...

AI for coaches and practitioners can feel like a moving target. Every week there is a new tool, a new search update, a new automation, and another persuasive argument for why you should be doing something differently before you get "left behind". During a recent mastermind call, one of my clients asked a much more useful question: how do you run a successful online business when the environment is...

What does a group program launch strategy look like when an established business is getting more applications but fewer sales? One of my private dietitian clients has now pre-sold 10 spots in her $3,500 program before her public launch even starts. She already had a multi-six-figure business, a strong Instagram presence, a podcast, and years of experience helping clients. She also had three young...

What if the quieter season you've been waiting for isn't coming anytime soon? I've had to ask myself that question lately, because I realized how many business decisions I was putting off until life felt more predictable. My two kids started preschool this August. I expected a little more breathing room, and in some ways I got it. I also got a different set of things to manage. It has pushed me to...

You know social media can help people find your business. But does using it effectively really require you to constantly post, film yourself, follow trends, and essentially become a content creator on top of everything else you already do? I'm joined by fractional CMO and social media strategist Madelyn Victoria to talk about a much more sustainable approach to Instagram, especially for introverts...

If your signature offer gets great results but still isn't a particularly reliable source of revenue, it's easy to assume you need more leads, better marketing, or another launch. But that may not be the real problem. As your expertise gets deeper, your offer, messaging, and sales process don't always evolve with it. You understand why your approach works and how all the pieces connect, but a pote...

Earlier this year, I made what I can only describe as a "rookie" niching mistake. I built my new positioning around something my current clients talked to me about constantly, people responded really well to it, and some even reached out about working together. Then the conversations with new prospects kept ending with, "This sounds great. But I'm not ready yet." That pattern forced me to look at...

Most health experts who take insurance have been told the same thing. If you want to make real money, drop insurance and start selling high-ticket cash pay programs. I like a good cash pay program. I also think that advice gets applied to practices where it makes very little sense. This episode is a real coaching conversation with my client Angelina, who owns an established, heavily insurance-base...

Most coaches and practitioners who stall out somewhere between 8 and 12K months assume the fix is more visibility, better credentials, or harder work. The actual gap usually sits somewhere else entirely, and once you see it, the income rollercoaster starts to make a lot more sense. In this episode, I'm breaking down the single asset that separates businesses with predictable revenue from businesse...

What would change in your business if you stopped starting every month from zero? In this episode, I'm taking you inside the rebuilding season I've been in this year, including what happened when I shut down a program that was producing $30,000 to $60,000 months, and what turning everything off taught me about which assets actually make income predictable. You'll hear the three core functions ever...

What if the fastest path to a six- or multi-6-figure expert business is refining what you already have, instead of adding more to it? In this episode, I'm walking you through a real case study from one of my three-hour strategic intensives with a registered dietitian who works with chronic skin conditions. She's excellent at what she does, with the client results to prove it, and her best month ev...

How much of your business was designed by you, and how much of it came from watching what worked for somebody else? In this episode, I'm getting into the concept I've been circling all year, which is personalizing your business model before you buy another strategy.  Nearly every "proven system" on the market is somebody's personality and strengths turned into a process, and when you buy the proce...

Almost everyone is using AI backwards right now, and it's doing more harm than good. They hand the public-facing work that actually sells for them, the brand voice, the messaging, the marketing, over to AI, and then keep grinding through the operational work themselves. The follow-ups, the treatment maps, the back-office systems nobody sees. That's the stuff that eats your week and never feels lik...

What if the reason your systems keep collapsing isn't that you picked the wrong tool, but that you built them for a version of yourself who never gets tired, never gets interrupted, and never has a kid walk into the room mid-meeting? In this episode I'm talking with Dr. Tiffany Shelton, a neuropsychologist and published author who has spent over a decade helping ambitious women build what she call...

What happens when you realize the career you trained for, spent years and real money on, was only ever showing you one narrow path out of a hundred? This week I'm talking with Katie Dodd, a Registered Dietitian who stumbled into entrepreneurship by sitting next to the right person on a plane. That one conversation led to a contract, a contract led to freelance work, and freelance work eventually b...

What if the reason your content feels exhausting isn't that you're doing it wrong, but that the entire platform was built to make you disappear the moment you stop feeding it? This week I'm talking with Holly Haynes, who built a seven-figure business while barely touching social media. She calls it the antisocial strategy, which is a bit of a joke, because what she does is deeply social. It's just...

What if the reason your revenue feels capped isn't that you're working too little, but that you've never been taught how to rest in a way that actually feeds the business? This week I'm talking with Kristin Brabant, who helps ambitious women business owners scale their revenue while resting more.  We get into why rest is far more subjective than most of us assume, the seven different types of rest...

What if the thing keeping your content from landing isn't a missing strategy or the wrong platform, but the gap between how you actually communicate in real life and how you show up online? In this episode, I sit down with my friend Heather Sager, a high-performance coach for visionary and visible leaders who's got more than 1500 stages under her belt, to talk about why your voice is the most unde...

What would it look like to sell something that doesn't technically exist yet, with no testimonials, no returning cohort, and almost no runway? That's exactly what I've been doing this month with The Decision Room, a $12,000 six-month mastermind I built from scratch and started selling before I had a single person in it.  The most important thing I learned in the process had nothing to do with mark...

What if the thing keeping you stuck at six figures isn't a missing strategy, but a series of decisions you've been quietly putting off? In this episode, I sit down with Jillian Greaves, a functional medicine dietitian who spent two years in my mastermind during the stretch where her entire business changed. When she came to me she was doing around a hundred thousand a year and drowning, seeing cli...

If you've built a six-figure business, you know how to make money. The problem is that at some point, the strategies that got you there stopped being enough, and now you're putting in more effort than ever while the needle barely moves. In this episode, I'm walking through the Growth Ceiling Diagnostic: the five core areas of your business where a bottleneck could be hiding, and the three lens pro...

You already know indecision is costing you. What you probably haven't done is calculate exactly how much. In this episode, I'm walking you through the decision debt audit, a structured process I built after watching highly capable, established business owners sit stuck on the same decisions for months. We're going through five categories of common business decisions, attaching real dollar amounts...

What if the reason your messaging stopped converting isn't that your strategy is off, but that you've slowly diluted yourself into something so safe and palatable that no one can tell why they should pick you? Today I'm joined by messaging expert Megan Yelaney, a business strategist who has worked with over a thousand coaches to help them find what she calls their distinctive edge. We talk about t...