The NO BULL$H!# Marketing Podcast

It's Part 2 of Dave's conversation with Doug North Cook of Decoder Designs. In this episode we discuss the importance of customer service in marketing, live chat and how it drives lead generation and conversion, and how being a DJ is like being a marketer. Monocle MagazineHacker NewsFranktuaryGreat Lakes BrewingSights & Sounds - Gen X Meets the Millennials

Dave welcomes digital/design/strategy guy Doug North Cook of Decoder Designs to the podcast to talk pop-up coffee (Alva), the benefits of being an entrepreneurial kid, and digital strategy. Coffee roasting 101Alva Coffee - a pop-up pour over cafe in Pittsburgh, PA. Come experience coffee every Sunday in February from 9 - 3 at The Livermore. @coffeewithalvaThomas “Alva” EdisonIcelandic coffeeSellin...

Let's jump into Part Two of our conversation with Mark Fallone of Phenomenon Post, a Pittsburgh-based advertising production house doing work all over the country. Mark talks about the pride he takes visually telling stories that make an impact and problem solving through creativity. Quote of the show: "Keep yourself in beta - never reach alpha. Always learn. Be a student." Tools &a...

Today's guest is Mark Fallone - producer/director/videographer from Phenomenon Post, a Pittsburgh-based advertising production house doing work all over the country. Mark jumps into an entertaining conversation with Dave about the Top 10 Super Bowl ads from the past 50 years, the changing dynamic of video in today's environment and how you're only as good as the people with whom you...

We jump into Part Two of our conversation with David Sweet, President of Mecco Marking & Traceability. The company celebrated it's 125th anniversary in 2015 and Dave remembers their past and celebrates their future. On this episode, we talk marketing tools and tips, Hit the Bullseye and dig into the Sights & Sounds of 2004.Biggest marketing success – how we turned Mecco aroundPittsbur...

Today's guest is David Sweet, President of Mecco Marking & Traceability. This mechanical engineer turned business leader came from Boston to make his home in Pittsburgh. He knew he was destined to do something great and lives this passion every day. Predictive Index - what energizes you? BS: "That's not the way we do things."Communication solves most problemsCommunication h...

Our conversation with Charlie Schliebs, Managing Director of Stone Pier Capital, continues as Charlie and Dave dig into "the fracks" about fracking, Aston Martins, 1965 and his friend the Surgeon General. Charlie's Tip: Don't Assume Anything Without Digging into the Facts Hit the Bullseye Charlie the Car Enthusiast | Aston Martin American Express | Karl Malden Sights & Soun...

Today's guest is Charlie Schliebs, Managing Director of Stone Pier Capital, a mergers and acquisitions advisory firm based in Pittsburgh, PA. Charlie talks about his roots in Kansas City, MO, his love of Pittsburgh, how he introduced Jones Day to Pittsburgh, his passion for the Pittsburgh Energy Innovation Center and business ethics. Son of a pipefitter True Confession: Attended the Wharton S...

We step aside from our standard format to celebrate a true music legend - the great David Bowie. Join us as we define Bowie by his many personas (a true marketing  genius).WYEP David Bowie TributeWhich Bowie Are You? Ziggy StardustThe Thin White DukeCool Dance DudeChina GirlSuffragate CityJuice/Eric Text StringHeroesFameTeenage Juice Finds Bowie's SNL Appearance "Bizarre"Never Let M...

It's part two with our guest Loriann Putzier, President & COO of IntegraCare President & COO, Loriann Putzier. Loriann talks senior health care in today's world, her road from journalism to HR to top executive and how to stay engaged. Marketing Intel | Mystery Shopping – not just finding the bad, but uncovering the goodTools + Tips: Tagging Trends to keep you in the knowUsing tec...

Today's guest is IntegraCare President & COO, Loriann Putzier. Loriann talks senior health care in today's world, her road from journalism to HR to top executive and how to stay engaged. Super Creepy Rob Lowe – Direct TVNational Health ManagementInternships: Learning the business of being in businessCalculated Risk – go with what you know first, then leave yourself open to learnBS: T...

Today's guest is Carter Mastovich, Dave's son. In today's episode the apple doesn't fall far from the tree, as Carter and Dave discuss the power of brand using The Geico Gecko and The Aflac Duck as examples.- Hit the Bullseye- NBA | Cavaliers- Kevin Durant | LeBron James- AAU | Basketball is my passion- Captain Obvious...pretty obvious- Do you know Flo? Watch for upcoming episo...

Dave continues his conversation with Eric Walker from IntegraCare to dig deeper into the sales process and hit that bullseye.-Cut The Bullshit Rant--The Fake Maybe- Sell through "needs matching"- AUNS | Agreed Upon Next Step- Tipping Point, Malcolm Gladwell- Hit the Bull's Eye:- William Shatner Busts a Move--UPMC vs. Highmark Ad War-Jennifer Aniston New Ad Campaign-Bet You Can'...

Today's guest is IntegraCare Director of Sales & Marketing, Eric Walker. He joins Dave in some great banter about the noble profession of sales and the importance of a quick "no" vs. a fake "maybe."- "No" let's you move onto something else- Grove City College alum- Senior Care- #greatplacetowork- Employee car giveaway Ford Focus- Tipping Point | Malcolm...

Listen to the second part of Dave's interview with Abbey Goldstein, where they talk tools and tips, Abbey tries to hit the Bulls Eye and the year that was 1989.Hit the Bulls Eye The West Wing or House of Cards Reach Out and Touch Someone or Can You Hear Me Now? Just Say No or This is Your Brain On Drugs Progressive’s Flo or Jake from State Farm The Six Million Dollar Man or The Most Interesti...

Today's guest is WYEP General Manager Abby Goldstein, where she talks about BS in the workplace, the value of local programming and some "old school" radio contests! Whats a cart? Cameras in the studios?!?!The value of Local ProgrammingTom AsakerOn-Air Fundraising34 (or 32) Median Age! Pittsburgh and Local MusicEmail Abby for more information about WYEP!

Listen to part two when Suzanne Meyer takes over the Podcast and makes Dave give his tools and tip. Marketing and Messaging Successes"Sustainably raised food shouldn't be an elitist pursuit"Google it! Google TrendsFuture guests! Tune in next week to hear our guest Abby Goldstein!

Today Dave swaps seats with Suzanne Meyer as she is the guest host and interviews Dave!  Listen to Dave open up with the 5 Thanksgiving marketing tips then talk about being thankful, the ATHENA Awards and past guests. Look for part 2 when Suzanne turns the tables and makes Dave give his tool or tip, talk about his biggest BS moment and much more! 

Remember - structure + discipline = creative freedom!  Listen as Nora tries to Hit the Bullseye and talks about the year that was 2011.Hit the Bullseye! Alien or The ThingXBox or PlayStationDoritos For the Bold or Lays Betcha Can’t Eat Just OneThe Office or Parks & RecreationI’m a Mac or I’m a PCYou’re Not You When You’re Hungry or Nobody Better Lay a Finger on My ButterfingerProgressive’s Flo...

Listen to Dave rant about the secrets to creativity — structure + discipline = creative freedom. Today’s guest is Nora Hewitt, graduate of Douglas Education Centers Tom Savini Special Effects and Makeup program,  and winner of the latest installment of the SyFy channels original series Face Off (http://www.syfy.com/faceoff).Tom SaviniDon’t tell Nora Happy Birthday! Face Off Clips! Nora and Megan t...

The conclusion of Dave's episode with Dan Courser, CEO of Predictive Synergistics Systems.  They discuss books, play Hit The Bullsye and talk about 1980Paco Underhill Why We Buy: The Science of ShoppingSnickersButterfingerCheersFriendsReach out and touch someoneCan You Hear Me NowMichigan OSU rivalryMichigan State Wins! Jim Harbaugh's Dad PantsGrey pouponPost it notes invented by acciden...

Hear Dave talk about authenticity and being the dude... with guest Dan Courser CEO of Predictive Synergistic Systems™.  Dave and Dan discuss a wide range of topics on this weeks show.  Tune in to hear about:Pareto PrincipleHalo EffectPineapple SymbolGrocery Margins are Low? That's BS.Pittsburgh Region has a gift in a great supermarket chainPredictive IndexThe Platinum rule

Listen to the conclusion of Dave and Lisa's podcast where they discuss HBR, Hit the Bullseye, and John COUGAR Mellencamp! Hit The Bullseye! Geico’s Gecko or the Aflac DuckReach Out and Touch Someone or Can You Hear Me Now? Chipotle or Moe’sJust Say No or This is Your Brain On DrugsBanana Twin Pop or Monster FudgeProgressive’s Flo or Jake from State FarmCheers or FriendsYou’re Not You When You...

Cut the BS - learn about messaging from Flight Attendants...Todays guest is Lisa Allen, CEO of Ziegenfelder Corporation, the maker of your favorite frozen treat - Twin Pops! Oglebay ParksTeaching Customer Service (to people who don’t want to hear it!)Time ManagementLearning from Gilligan! It looks good, it tastes good and it doesn’t cost a lot!!!The Power of the Rainbow ArrayThe Twin Pops “Big Ide...

Listen to Part II of Dave and Chef Jacqueline on the No BS Podcast!  They play "Hit the Bullseye" and talk Monday mornings. Gordon Ramsay or Anthony BourdainFiori's and Mineo'sChicken Parm you taste so good...Crazy by Gnarls BarkleyAmerican Idol Season 1I'm a Mac...I'm a PCCity of Pittsburgh Celebrates Super Bowl XLChef Jacqueline on Twitter