The NO BULL$H!# Marketing Podcast

Hit the Bullseye: Messaging Pros--Leverage the Thank You! Why do people who work in Communications, PR or Marketing struggle with praise? Why do Messaging Pros fumble the thank you? When you’ve ‘saved the day’ for clients or co-workers and they say: “Thank you so much for coming through.  You went above and beyond the call of duty.”How do you usually respond?  “Aw, it was nothing. No problem.  Lov...

We talk Digital Marketing with Meghan Speer but first let's Hit the Bulls Eye:Knowing who you want to reach and influence—Understanding your target markets—is an essential yet neglected part of marketing. One example of a company that Hits the Bulls Eye is Poppin. Poppin sells modern office furniture and colorful office supplies. Their slogan is Work Happy. I’m a fan and MASSolutions’ offices...

WHAT’S THE BIG IDEA? Nick’s Big Idea ties to the quote often attributed to John Wesley: “Do all the good you can. By all the means you can. In all the ways you can. In all the places you can. At all the times you can. To all the people you can. As long as ever you can.” His work in regional healthcare speaks to this. Nick turned Windber Medical Center into a Planetree Facility. He stresses that yo...

Cut the Bullshit Rant: Pittsburgh and Western Pennsylvania have so many positives. I wish we could grow the confidence of our region. Instead of apologizing or mumbling where you’re from or what you do, say it loud, say it proud. Pittsburgh ranks among the top places to live, work, and visit in the United States. Our city is consistently recognized as a first-rate city for livability, culture, and...

This week’s No BS Marketing show with Dave Mastovich features Robert Powell, CEO of Invictus Leadership Group. Powell is an accomplished human resources executive with over 25 years of experience, including with a global Fortune 500 company. He is also a chair with Vistage International – the largest CEO community in the world with over 21,000 members in 16 countries. Vistage enables CEOs to strat...

This week's No BS Marketing show with Dave Mastovich features Robert Powell, CEO of Invictus Leadership Group. Powell is an accomplished human resources executive with over 25 years of experience, including with a global Fortune 500 company. He is also a Vistage chair with Vistage International - and understands the importance of accountability in business...Marketing Rant:Focus on 5 key area...

It’s Part 2 of our conversation with go-getter Rachel Carlson, Yelp Pittsburgh’s Community Director. In today’s episode, Rachel talks about all Yelp has to offer. Many of us are curious about what’s a great spot to go to around town. This also goes for other types of business or services. Rachel has found her dentist this way, and has only great things to say about him. You cannot write reviews of...

Welcome to the No BS Marketing Show with Dave Mastovich featuring Rachel Carlson, Yelp Pittsburgh’s Community Director! RANTPittsburgh sports fans are known for passionate loyalty to their hometown teams. They are also known to travel well, seemingly turning Super Bowls into home games with huge numbers of Steelers fans in attendance. The “travel well” distinction could be expanded to include the...

It's Part 2 with our guest Ed Piskor, a writer, designer, creative, artist, and hip hop historian. He is the author of  Hip Hop Family Tree, Volumes 1, 2, 3, and the soon to be released Volume 4.Piskor grew up in the Pittsburgh neighborhood of Homestead. In the 1990s, the area was full of gangs so instead of becoming involved in that he focused on sketching and designing related to his passio...

Welcome to the No BS Marketing Show with Dave Mastovich featuring Hip Hop Cartoonist Ed Piskor! RANTSummer-the laid back mindset. Ever wonder how much productivity suffers for companies? Oftentimes people use the "I'll be on vacation" line to excuse why they can't get to something before, during, or after their vacation. But marketers can be productive even while on the beach!...

Our guest today is Bonnie Friedman, author of Hospital Warrior: How to Get the Best Care for Your Loved One, which demystifies the process and provides the tools, understanding and insight you need to get the best care for your loved one. Based on Bonnie’s own experiences fighting for her husband’s healthcare needs for more than 24 years and through 14 separate hospitalizations, Hospital Warrior l...

MARKETING RANT:Of more than 8,000 meals ordered through the end of October by pharma reps working for the 50 largest drug makers, 36 percent were for American cuisine, which generally includes burgers and sandwiches. Ed Silverman, Senior Writer - PharmaLotClients, friends and colleagues know my stance on this issue: Buying someone food isnot marketing...it pretty much borders on bribery. The entir...

It's Part 2 of our conversation with Chris Solerno and Nick Paradise of Kennywood Park. Kennywood History• Founded in 1898 -  2 buildings still remain• Jack Rabbit - 1920• Thunderbolt - 1968Favorite Unique & Untold Kennywood Story Chris Salerno:• The school program - the park still has part-timers on staff that go into schools to sell hard tickets to school.• Company Picnics - there are s...

Game 7.Whether it’s the World Series, Stanley Cup or NBA Finals, Game 7 makes for a great story. Recently, one of the greatest stories in NBA history was told. LeBron James brought the city of Cleveland its first major sports title in 52 years. In honor of this momentous event, I present my Top 10 NBA Stories. Our guests today come to us straight from Kennywood Park! Welcome to Chris Salerno, Dire...

It's Part 2 of our conversation with Dr. Lisa Walters MT(ASCP)SBB, CQA (ASQ), MBA, PhD. She has extensive experience in cGxP auditing and consulting, including medical labs, transfusion services, tissue banking, plasma collection, and blood services. She’s a faculty member of State University of New York at Fredonia and Penn State-Erie, Center for Continuing Education. She was the principal o...

Cut the BULL$H!# Rant: The Problem with "That's Not My Problem"Today's guest is Lisa Walters MT(ASCP)SBB, CQA (ASQ), MBA, PhD. She has extensive experience in cGxP auditing and consulting, including medical labs, transfusion services, tissue banking, plasma collection, and blood services. She’s a faculty member of State University of New York at Fredonia and Penn State-Erie, Ce...

It’s Part 2 of our conversation with Scott Morgan, president of Brunner, a creative integration hub that incorporates analytics, strategy and ideation. Today Scott discusses his entrepreneurial spirit and that of Brunner. Michael Brunner has lead the company by always looking to zig when others zag.” This spirit has served him well as he has helped to grow Brunner from an 11 million company to the...

Welcome to the No BS Marketing Podcast with Dave Mastovich. Today's rant: The Experience Trap in MarketingRemember to always challenge assumptions and bring fresh perspective. Improvement must start at the top! Today's guest is Scott Morgan, President of Brunner, a creative integration hub that incorporates analytics, strategy and ideation. Scott has helped to grow Brunner from 11 millio...

It's Part 2 of our conversation with Kevin Bolding, President & CEO of the YMCA of Greater Pittsburgh. In today's episode, Kevin talks about his first impressions of Pittsburgh and making the transition to his new home."People in Pittsburgh are passionate about their communities."Prior to Kevin's recent move to the position of  President and CEO, he held the Chief Oper...

“Everyone is entitled to his own opinion, but not to his own facts.”– Senator Daniel Patrick MoynihanToday’s rant stresses the importance of reflecting on the facts before forming an opinion.“The test of a first rate intelligence is the ability to hold two opposing ideas in mind at the same time, and still retain the ability to function.”– F. Scott FitzgeraldToday’s guest is Kevin Bolding, Preside...

It's Part 2 of our conversation with Eric Guy - licensed social worker, speaker and senior partner of Predictive Synergistics. Today we dig into the nuts and bolts of Predictive Synergistics (PI) and how it is used as a tool to help businesses with hiring, internal communications and more. Just a five minute questionaire reveals so much about a person's core motivators. Diving into recom...

This week's guest is Eric Guy - licensed social worker, speaker and senior partner of Predictive Synergistics. This McGuffy High School, Westminster College graduate and former football running back started out in criminal justice until his professors and mentors noted his ability to maintain calm in chaotic situations. This gift led him into social work, initially working with inmates at a p...

It's Part 2 of our conversation with Amy Veltri, founder and CEO of NGE Environmental & Engineering Solutions. As the fastest growing engineering firm in Pittsburgh, Amy brings a unique perspective on the industry and notes, "We're not marketing to the public. We're selling a very high-end base service." The success of her company lies in both their specialized talent...

It's graduation season, so we kick off today's episode with 9 tips for graduates entering the workforce: Plan, prepare, practice Track your progress Think about your social media presence Failures are necessary for growth Work on understanding you Listen Do more than is expected Build relationships Don't compare yourself with othersWelcome to Amy Veltri, founder and CEO of NGE Envir...

Meet Ashley Boynes-Shuck, author, health advocate, social media guru and an all around grounded professional. In today's episode, Ashley talks about the pros and cons of traditional publishing vs. self publishing, the great buzz she's receiving on her latest book Sick Idiot (a humorous look at her personal story living with chronic illness), and the time that Oprah tweeted her! Ashley pr...