Planful
The Next CMO
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
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Episodes
Launching a brand new, 1000 person company with Norman Guadagno from Acoustic
02.02.2021
41:51
Gathering customer insights from unstructured data with Erinn Taylor of Canvs
25.01.2021
21:43
Making the leap to the top marketing job with Allison MacLeod of Flywire
22.12.2020
36:19
Testing and optimizing your digital before it goes live with Nitzan Shaer, CEO of Wevo
08.12.2020
36:49
Improving your marketing performance with data experiments with Jason Widup of metadata.io
01.12.2020
42:08
A framework for growth with Oren Greenberg from Kurve
25.11.2020
46:23
Lessons from a marketer of iconic brands including Nutella, Butterfinger, and Dove
15.11.2020
30:09
Driving Growth with Data with Mark Feldman of Custom Made Data
10.11.2020
35:17
Practical ABM Advice: MarketCapture and Blend
04.11.2020
42:50
Steve Baines: Salesforce Integration and Customization Zen Master
29.10.2020
47:08
Managing an Iconic Brand with Martha Boudreau, CMO of AARP
15.10.2020
43:00
Getting the most out of your email channel with Charlie Ungashick of Validity
14.10.2020
27:47
Kyle York, CEO and Managing Partner of York IE (among other things)
08.10.2020
44:33
The new marketing ROI with Dan Faulkner, CTO of Plannuh
24.09.2020
30:25
The Next CMO Book with authors Peter Mahoney, Scott Todaro, and Dan Faulkner
19.09.2020
41:39
Revenue Acceleration with DRIFT VP of Marketing, Kate Adams
14.09.2020
44:44
Building Winning Marketing Plans with Scott Todaro
25.08.2020
35:46
Working with agencies with Scott Millen from 2 Fish Agency
24.08.2020
38:00
Scott Finlow, Global CMO of PepsiCo Food Service
03.08.2020
36:17
ABM and Prospecting with Michael Phelan of Go To Market Pros
21.07.2020
38:53
What is the true meaning of a marketing campaign? Hint: you are doing it wrong
20.06.2020
36:15
What can marketing learn from BDRs?
10.06.2020
38:37
Executive Coaches for CMOs with Julie Zadow
27.05.2020
35:58
The marketing DNA assessment with Dan Faulkner
22.05.2020
30:12
The impact of ineffective marketing leadership execution
07.05.2020
25:49
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