Planful
The Next CMO
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
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Episodes
Starting as head of marketing in a remote world, with Amanda Reierson, head of marketing at Thumbtack
23.11.2021
43:44
Building a Marketing Technology Stack with Dan McGaw, CEO of McGaw.io
16.11.2021
34:39
Dealing with Marketing Data without a Data Science Team with John Wall from Trust Insights
11.11.2021
33:39
Digital Transformation with Erin Hutchinson, Global CMO of Merkle
03.11.2021
36:16
Best practices for in-sourcing your marketing with John Readman, CEO of Modo25
05.10.2021
40:34
Communicating your brand message via frontline employees with Chris Wallace from Innerview
21.09.2021
46:40
The flexible marketers will survive in a cookieless world with Jay Kulkarni, founder and CEO of Theorem
15.09.2021
39:50
The CMO’s role in creating enterprise value with Erich Joachimsthaler, author of “The Interaction Field”
31.08.2021
40:49
The surreal future of virtual events with Adam Voss, CMO of SURREAL
24.08.2021
44:58
Voice interfaces in marketing with Preston So, ORACLE product strategy
17.08.2021
42:28
Transforming customer experience with James Gilbert, CMO of CRMNEXT
10.08.2021
39:42
Building Accountable Marketing Teams with Michiel van de Watering of Accountable Marketing Expert
29.07.2021
30:34
Mastering SEO with Bryan Phelps, founder and CEO of Big Leap
19.07.2021
37:11
Managing Creative Assets at Massive Scale with Anastasia Leng, Founder and CEO of CreativeX
17.06.2021
36:08
Marketing Applications of B2B Intent Data with Marc Johnson, CMO of Bombora
08.06.2021
40:11
Strategic content marketing with Jeff Coyle, co-founder and CSO of MarketMuse
01.06.2021
37:07
Aligning Finance and Marketing with Rowan Tonkin, CMO of Planful
25.05.2021
41:56
Building the Uber for Lawn Care with Bryan Clayton, Founder & CEO of GreenPal
18.05.2021
41:15
Leaning in to the new hybrid work model with Greg Ryan of Canon USA
29.04.2021
36:58
Content Marketing with Nikhil Aitharaju, co-founder of Topic
20.04.2021
38:55
Marketing to difficult to reach audiences and measuring at the right level with Megan Berry, VP of Demand at Axonius
30.03.2021
32:49
Setting up your web analytics with Chris Mercer from MeasurementMarketing.io
23.03.2021
37:56
Creating Omnichannel Experiences with Sara Richter, CMO of Emarsys
16.03.2021
40:50
Mastering Google Advertising with Mike Rhodes of Websavvy
02.03.2021
31:29
Creating compelling, post-purchase customer experiences with Ken Rapp, CEO of Blustream
23.02.2021
34:56
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