Ari's Take

The New Music Business with Ari Herstand

Music EN ↓ 241 episodes

**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it....

Author

Ari's Take

Category

Music

Podcast website

www.aristake.com

Latest episode

Jul 8, 2026

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Episodes

UPSAHL on Pop Songwriting Sessions and the Economics of Touring 29.03.2023

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and th...

Madison McFerrin Stays "Fiercely Independent" With Her Nontraditional Team 22.03.2023

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com This week on the New Music Business podcast, Ari is joined by the completely independent and incomparable neo-soul artist and producer, Madison McFerrin (recorded live at the Labelcoin x Roland House at SXSW last week). McFerrin has earned accolades from the New York Times, NPR, Fader as well as Pitchfork wh...

Explaining Sync Licensing From the Agents 17.03.2023

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Learn more about Blue Buddha: https://bluebuddhaentertainment.com This week on the New Music Business podcast, Ari chats with Charles Levan (co-founder/ president) and Chase Walker (music coordinator) of Blue Buddha Entertainment, a boutique music licensing firm. Established in 2002, Blue Buddha Entertainmen...

Promoting Shows and Engaging Fans with Bandsintown 08.03.2023

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Fabrice Sergent is the Co-Founder and Managing Partner of Bandsintown Group (https://bandsintown.com). With 560,000 registered artists, Bandsintown is one of the largest artist services platforms in the world. 97% of the Top 500 artists in America are active on the platform. The company's advertising pl...

Streaming, AI, Royalty Breakdown and Sync (Ari Q&A Part 4) 01.03.2023

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com 01:53 What should artists do if they write in different genres? 04:06 How do you switch membership from one Performing Rights Organization (PRO) to ano...

Theo Katzman on Recording, Songwriting and Staying Independent 22.02.2023

To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman. This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th. Order the new book here: http://book.aristake.com 00:00 Welcome 03:23 The...

Succeeding on Twitch as a Musician 08.02.2023

Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Danielle Allard is a singer-songwriter, multi-instrumentalist and Twitch Partner. She has been performing publicly for over 15 years and graced stages across Canada and Europe. This Ottawa native has toured Germany, Portugal and much of Canada but also performs 3 times a week for an international au...

What Happens After a Band Gets Signed (Then Dropped) from TikTok 01.02.2023

Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com The Rare Occasions are an LA-based, New England-bred indie rock band known for their explosive garage rock anthems with catchy vocal harmonies. Brian McLaughlin (singer) and Luke Imbusch (drummer) have been making music together since their early teenage years. They formed The Rare Occasions while a...

Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder 25.01.2023

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves look...

Variety Music Editor on the State of Music Journalism 11.01.2023

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com. Through her 20-year career, she has held staff positions at Entertainment Weekly, Teen People and Us Weekly and was also a regular contributor to Rolling Stone. A two-time Los Angele...

How To Make It in the New Music Business - Chapter 1 04.01.2023

THIRD EDITION of How to Make It in the New Music Business here:  https://book.aristake.com  What's new in the third edition... Updated for the post-pandemic music environment How to use TikTok to propel your streams and fanbase Livestream concerts - both ticketed and free - and how to use all of the new platforms for the biggest impact NFTs, Metaverse concerts, and how the innovators in...

Billie Eilish Booking Agent Tom Windish on Touring, Opening Slots and Artist Development 30.11.2022

This week on the New Music Business podcast, we are joined by Veteran booking agent Tom Windish. As Head of A&R and Business Development at Wasserman Music, Windish has developed the touring careers of some of the hottest names in music, including Billie Eilish, Lorde, alt-J and The xx. In this episode, Ari and Tom discuss the state of the live music industry, how booking agents operate, why t...

What the Touring Landscape Looks like Post-Pandemic 27.10.2022

This is a special replay of a webinar held earlier this month breaking down the current state of the touring landscape of both the micro and macro touring industry. If you want to attend our future webinars, make sure to sign up for our mailing list! 02:47 The top 100 tours of 2022 05:29 How are small to mid size venues doing? 18:38 Big takeaways on the live music industry 21:09 What are talent bu...

Indie Touring and How To Build Your Team with The Suffers 19.10.2022

Joining us this week on the New Music Business is The Suffers’ lead singer, Kam Franklin. The Houston-based soul band have performed nationally on The Late Show with David Letterman, The Daily Show with Trevor Noah, and Jimmy Kimmel Live in addition to speaking with Ailsa Chang and Ari Shapiro on NPR’s All Things Considered, Brené Brown’s “Dare To Lead” Podcast, Samantha Brown’s “Places...

Staying Inspired After Writing 22 Top 40 Hits with Sam Hollander 12.10.2022

With 22 US Top 40 hits to his name, Sam Hollander is one of the most talented and diverse writers and producers in the game. He has had multi-platinum success writing and producing for major artists such as One Direction, Katy Perry, Fitz and the Tantrums, Train, Daughtry, The Fray, Carole King, Panic! At The Disco, Weezer, and Gym Class Heroes, among others, and has had his work featured in iconi...

Hip Hop Expert Discusses State of the Music Industry 05.10.2022

Our guest this week on the New Music Business is the founder of Trapital, Dan Runcie. The podcast and research group have been featured in the Wall Street Journal, New York Times, BBC World News, NPR, Axios, CNBC, and much more. Each week, Trapital shares insights on trends that matter for the artists, entrepreneurs, and investors who use the research to make decisions that will help their busines...

Ep 100! Spotify Playlists, Sync Licensing, Release Strategy (Ari Q&A Part 3) 28.09.2022

Enrollment for Ari’s Take Academy closes October 20th! Use code NMB for 10% off any of our courses: https://aristakeacademy.com In honor of our 100th episode celebration, Ari will be answering more of your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www. ArisTake.com. 03:25 How do I approach releasing my new single so it g...

Troubadour Booker on the New Live Music Landscape 21.09.2022

This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood. 03:38 Why the Troubadour special and how Jordan got the gig 11:34 The role of a marketing manager and director 13:23 The significance of the Troubadour's size and philosophy of who to book 16:57 The state of the live music industry 21:45 Underplays and worki...

Connecting Emerging Artists with Strategic Investors Without Retaining Ownership 14.09.2022

Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers. Visit Indify here: https://www.indify.io. 03:05 Welcome 04:34 Why “artists are founders" within Indify's investment marketplace 07:28 How Indify is different from a record lab...

Live Nation Urban VP on Festivals, Touring and Promoting Culture 08.09.2022

This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban. 03:45 Welcome 04:21 Live Nation Urban 06:12 Involvement with festivals and booking emerging artists 09:34 How emerging artists can get on Live Nation's radar 16:24 Black Tour Directory and embracing the term "Urban" 22:50 Educational initiatives with the...

They Stole $23 Million in Royalties via YouTube Fraud 31.08.2022

Joining us this week on the New Music Business is Billboard’s music copyright reporter, Kristin Robinson. In this episode, Ari and Kristin dive deep into one of her latest articles and why it's more important than ever for artists to protect their works. Read the full article here: How Did Two Unknown Latin Music Operators Make $23 Million From YouTube? The IRS Says They Stole It 04:20 Welcome 06:...

Club Booking, Opening Slots, Deal Breakdowns with Brooklyn Bowl Talent Buyer 24.08.2022

Our guest on the New Music Business this week is the talent buyer of the Brooklyn Bowl, Paul Bacher. In this episode, we dive into how the venue operates and books acts, how artists should be writing their booking emails, the current state of the live music industry, and much more! 05:26 Welcome 07:03 The Brooklyn Bowl 13:31 Paul's role and who he communicates with 17:14 Breakdown of the show deal...

PR, Royalties, TikTok Strategy, NFTs, Multiple Project Names, Cover Songs (Ari Q&A Part 2) 17.08.2022

Part two of Ari answering your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www. ArisTake.com. 01:39 How do I release cover songs? 04:57 What do artists do if their country doesn't have the same artist resources (i.e. Kickstarter, Instagram, TikTok)? 9:36 How should I approach multiple project names with different genres? 1...

Streaming, Publishing, Playlist Pitching, Sync/Beat Licensing (Ari Q&A Part 1) 10.08.2022

This week and next week, I’ll be answering your questions! If you’d like to submit to our next round of questions, please sign up to our email list at www. ArisTake.com. 01:52 What is the most important thing to drive streaming and social media followers? 05:48 When copyrighting a collaborative song, do you need signatures from each musician to complete the copyright form? 08:15 What distribution...

The Business of Hit Songwriting with Bonnie McKee 03.08.2022

Joining us this week on the New Music Business is the Grammy nominated songwriter, actress, screenwriter, and director, Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined. McKee is particularly known for collaborating with pop singer Katy Perry, and the duo have written hits such as...

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