Ari's Take
The New Music Business with Ari Herstand
**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it....
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Episodes
Why Spotify's New Payment Model Falls Short For Emerging Artists 14.12.2023 25:08
Read the full article on Variety: https://aristake.io/spotify-variety This week, Ari Herstand discusses his recent article on Variety entitled Why Spotify’s New Payment Model Falls Short For Emerging Artists. Articles mentioned: Spotify’s article (Modernizing Our Royalty System to Drive an Additional $1 Billion toward Emerging and Professional Artists): https://artists.spotify.com/blog/modernizing...
Nashville Venue Defends Merch Fees 07.12.2023 42:30
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Learn more about Brooklyn Bowl Nashville: https://www.brooklynbowl.com/nashville Sara Barnett serves as General Manager of Brooklyn Bowl Nashville. A Nashville native who has been soaking up the local music scene since she was sixteen, Sara has a passion for hospitality and music. She brings her prior experi...
How This Record Label Sells More Vinyl Than Streams 29.11.2023 1:09:46
Learn more about Colemine Records: https://coleminerecords.com/ With a passion for everything related to records, Terry Cole operates a recording studio, a label (Colemine Records) and record store (Plaid Room Records). Terry started selling records at the age of 12, started his record label while attending college studying biology on the road to being a public school teacher, and then eventu...
BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean 22.11.2023 53:29
Get 25% off any Ari's Take Academy course with code ARISTAKE. Sale and enrollment both end on November 30th at 6pm PST. If you're ready to make 2024 the year for your music career, we're ready to give you the tools. Enroll today: https://aristakeacademy.com/ Over the last twenty years, Tab Nkhereanye, SVP of A&R (Artists & Repertoire) at BMG has been one of the driving forces behind hitmak...
Sync Agent Breaks Down TV, Film, Advertising Music Licensing 15.11.2023 1:07:25
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Learn more about Jen and Low Profile: https://www.lowprofilenyc.com/ Jen Pearce is the Founder of Low Profile, a music licensing & consulting agency based in Brooklyn, NY. After working in the music industry for years at companies like Warner Bros. Records & Downtown Records, Jen decided to open up h...
Roc Nation Is Actually Developing Artists 08.11.2023 1:01:41
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Learn more about Shari Bryant and Omar Grant: https://www.rocnation.com/about/ Shari Bryant is Co-President of Roc Nation Label at Roc Nation. A fearless music industry veteran, Shari began her career as an intern at Roc-A-Fella Records at 16 years old. She would go to work with Def Jam, Atlantic Records, Wa...
How Lawrence Got Live Nation To End Merch Fees 11.10.2023 1:17:28
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com New York-born siblings, Clyde and Gracie Lawrence, founded Lawrence, an eight-piece soul-pop band. Their album "Hotel TV," released under Jon Bellion's label, achieved significant success with multiple viral moments and top chart positions. Lawrence has undergone extensive touring, including a Jonas Brothers...
Building an Artist Management Empire and Breaking Country Artists 27.09.2023 1:00:26
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Bruce Kalmick, CEO of WHY&HOW, specializes in developing country music artists. Emphasizing the important role of marketing and a dedicated team, he seeks to ensure these artists can penetrate a genre he believes is often stuck in old trends. His work primarily involves artist management, but he has also...
How Raye Zaragoza Makes a Living as a DIY Artist (Hint: Not Streaming) 13.09.2023 1:09:09
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Learn more about Raye Zaragoza and her upcoming US tours: https://www.rayezaragoza.com/ LA-based singer-songwriter Raye Zaragoza is called one of the most fresh and compelling voices in folk music today by NPR Music. She writes music for Netflix’s ‘Spirit Rangers’ and just released a new album Hold That Spir...
Support Tours, Mental Health, the State of the Live Music Industry from a Booking Agent 06.09.2023 1:03:01
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Learn more about Daniel McCartney: https://www.outlastrecords.com/ 00:59 - Welcome 04:47 - Daniel’s focus on mental health for musicians 11:06 - What can musicians in need of mental health care do? 18:29 - Daniel’s role as a booking agent and the state of touring in 2023 33:21 - Opening slots for bands in la...
Streaming Fraud is More Serious (and Inventive) Than You Think 30.08.2023 1:01:20
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Learn more about Beatdapp: https://beatdapp.com/ Andrew Batey the Co-founder and Co-CEO of Beatdapp. He is an accomplished entertainment & technology entrepreneur (5x founder) and early adopter of major industry transformations across music, social media, and web3. Morgan Hayduk is the Co-CEO and Co-Foun...
How To Hack Spotify (and TikTok) 23.08.2023 1:24:50
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Learn more about Ryan Vaughn: Backline Creative - https://www.backlinecreative.com/ Head Bitch Music - https://www.headbitchmusic.com/ Ryan works as a manager for independent artists at his company Backline Creative, and he is the Chief Financial Officer of Head Bitch Music. 00:00 - Welcome 07:14 - Wha...
A Sync Licensing Music Executive is Changing the Game 16.08.2023 1:06:40
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Learn more about Jessica Vaughn: Venice Music - https://www.venicemusic.co/ Head Bitch Music - https://www.headbitchmusic.com/ This week on the New Music Business podcast, Ari is joined by Jessica Vaughn, Head of Sync at Venice Music and President of Head Bitch Music. 05:19 - Welcome 06:19 - What...
Dance Music Record Labels Do It Differently 09.08.2023 1:02:48
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com This week on the New Music Business podcast, Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground. 05:31 - Welcome and intros 11:28 - The ethos of dance labels and thinking label-focused vs. artist-focused 19:20...
AI Music Co. CEO on Future of Music Creation (and Streaming Fraud) 01.08.2023 1:36:44
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Join us on the New Music Business podcast this week with Alex Mitchell, founder and CEO of Boomy Corporation, an AI-powered music creation and distribution platform where over 500,000 creators make, publish, and monetize instant songs. 06:25 - Welcome 13:18 - What is AI Music? 22:00 - The traditional de...
TikTok Music Marketing Grows Up 05.07.2023 57:57
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on mu...
SoundCloud is Allowing Artists To Contact Fans (and Get Paid More) 29.06.2023 58:49
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music). 11:44 Welcome 14:58 History of SoundCloud and why they're different from the other DSPs 22:41 Where SoundCloud is moving, and how they're making the artist...
Citizen Cope on Major Labels vs. Independence, Audience Connection and Having a Seat at the Table 21.06.2023 1:02:05
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Citizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer. His music is commonly described as a mix of blues, soul, folk, and rock. Cope's compositions have been recorded by artists such as Carlos Santana, Dido, Pharoahe Monch, and Richie Havens. In his solo caree...
This Music Publicist Has Upended the Entire PR Model 07.06.2023 1:11:10
Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!) Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very u...
How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7) 31.05.2023 39:55
Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com 02:00 How admin publishing works (CD Baby, SOCAN, ASCAP, BMI) 18:03 The wat...
How to Navigate the New Live Music Industry 18.05.2023 1:21:11
Enrollment for Ari’s Take Academy is now open: https://aristakeacademy.com Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com This week on the New Music Business podcast, we’re talking live music! Today’s episode compiles interviews from some of our favorite past guests in the touring industry. If you want to learn more about the performance side of the...
How to Pitch Your Music for Sync 27.04.2023 1:21:42
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com This week on the New Music Business podcast, we're talking all about sync licensing! Today's episode compiles interviews from our favorite past guests in the industry. If you want to learn more about pitching your music to sync, this episode is for you! Tune in to hear insights from Jen Malone, Lindsay...
Is Music PR Worth It Anymore? Can AI Replace Sync Music? (Ari Q&A Part 6) 19.04.2023 42:39
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com 01:37 Who is the first team member an artist should look for? 07:50 Is music PR worth it anymore? 27:15 What made the best music attorney you've worked...
How Royalties Work for Producers, Songwriters, Artists, Labels; Release Strategy (Ari Q&A Part 5) 13.04.2023 38:35
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com 02:17 What's the best way to prepare for your first EP launch? 04:11 How should I split royalties with my producer and engineer? 11:36 How should my ba...
How to Release an Album in 2023 (Live from SXSW) 05.04.2023 56:44
Order THIRD EDITION of How to Make It in the New Music Business here . Releasing music today is vastly different from releasing music even just 5 years ago. It's no longer about release week. It's now about release year. There are extremely important steps to take before *and after* the release of each single and album to make sure you have the biggest effect. Because every artist is unique,...
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