Brandon Lucero
The New Generation Entrepreneur Podcast
You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!
Author
Brandon Lucero
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Teachings That Will Live Beyond You Don't Come From Conditioned Authenticity 19.08.2025 37:57
This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world. Today on the podccast I'm talking about building a brand off of real authenticity, not fake authenticity. If you don't understand the difference, you will by the end. I delve into a concept I received in a meditation about the difference between conditioned authenticity and authentic...
3 Lessons That Help Me Through The Hardest Times Of My Life 12.08.2025 33:04
The past 8 months of my life have brought some of the hardest challenges I've had to face. Going through a divorce. Carrying the weight of a major launch just to keep things going… the business, the bills, all of it. And the loss of clarity about what I even want anymore. When I've shared about this with peers like James Wedmore and in my mastermind group, I've realized I'm not alone. So many of u...
Crafting Instant-Click Headlines In 30 Seconds With ChatGPT 05.08.2025 19:13
Ever feel like your emails and ads aren't getting the attention they deserve? One of the most important aspects of marketing is actually the headline. That's what stops the scroll and grabs attention. In this episode, we explore how leveraging AI, specifically ChatGPT, can transform your headline game. Listen in to discover key messaging frameworks, practical prompts and examples, and how to crea...
Courses That Sell Come From Problems And Promises Not Knowledge 29.07.2025 22:15
I'm challenging you to reconsider the approach to solving problems in your audience's life or business through your courses. In this episode of the New Generation Entrepreneur Podcast, we'll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, 'monster' programs aimed at solving multiple issues. Tailoring a course to address a precise p...
Teaching That Converts: Story, Metaphors, And Examples 22.07.2025 17:23
You've heard me talk about educational content quite a bit and how it shouldn't be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn't understand the value of what's being taught, or they get a great resp...
3 Ways Course Creators Can Use AI For More Sales And Better Customer Results with Jenna Soard 15.07.2025 48:50
If you're overwhelmed by the thought of using AI in your business, you're not alone. Anyone who's been browsing the internet recently, has definitely encountered AI-driven content... and there are a lot of different tools available. It might feel impossible to figure out what's right for your business. Today's guest is here to clear up the confusion. On this episode of the New Generation Entrepren...
Should AI Do Your Messaging For You? 08.07.2025 27:15
If you had asked me even at the beginning of this year, I would've told you I never thought I'd talk about this topic... But here we are diving into messaging and AI. In this episode, I explain why I resisted using AI in our business and what changed my perspective. I'll share two main reasons why AI is worth getting excited about and why it's crucial we learn to navigate it effectively and balan...
Awareness: The Hidden Secret To Masterful Marketing and Relationships 01.07.2025 21:05
Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life. In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal life and relationships as well. I'll share personal insight...
Low Ticket Update & Our Mega Funnel Moving Forward! 24.06.2025 20:06
How many of you know why you're doing what you're doing inside of the funnels you're creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you're doing every single step? Today we dive into how to build funnels with intention and purpose, and give you an inside look at our $17 funnel update and how we'r...
Your Offer Is NOT Your Product And You Will Lose Sales If It Is 17.06.2025 14:30
Your offer is not your product, and understanding this crucial distinction can make or break your sales. In this episode, I dive into what an offer truly is, how to craft effective messaging around it, and why focusing on solving problems is the key to success. Listen in an discover strategies to uncover the real needs of your audience, tailor your marketing angles, and create compelling, problem...
What's Harder? Your First $100k Or Million in Sales? 10.06.2025 27:51
I remember how long it took me to make my first sale for $397. It took weeks of work! While it felt like a HUGE win, I kept wondering… How the heck do I bring in sales every day?! Since then we've hit milestone after milestone, from our first $100K, to $500k, and then on to a million and multi-million dollar sales. Hey, nowadays we bring in $5k+ a day (I wouldn't have believed this was possible in...
The Angles That Can Sell Any Course! 03.06.2025 24:39
One of the most underrated elements of online selling is understanding and mastering the 'angle' of your product. Today on the podcast, I dive deep into how to effectively position your product to solve specific problems and attract customers. If you're experiencing flat sales despite describing your product's features, it's time to rethink your approach. Plus, hear some updates on our funnel-buil...
The Beta Launch That Did $116,000 in 30 Seconds with James Wedmore 27.05.2025 1:04:22
There's one top mistake most course creators make: focusing too much on developing the product before validating the idea or building an audience. Even seasoned entrepreneurs fall into this trap. Ultimate success in course creation combines a good offer with solid marketing and messaging. Today, I'm talking to my buddy James Wedmore, who has achieved incredible results with his launches and been o...
Building a Funnel From Scratch - Part 3: First Results and Adjustments 20.05.2025 22:53
The results are in from my low ticket funnel, and we made sales on the very first day! Today on the podcast, I dive deep into the initial results, the data I've collected, and the changes I'm planning to make. I'll break down what a low ticket funnel is, the funnel's current strategy, and why acquiring customers this way could be more profitable than generating free leads. Plus, I share the impor...
Building a Funnel From Scratch - Part 2: Building, Plan, and Strategy 13.05.2025 18:47
Imagine generating high-quality leads without spending a dime on ads. Sounds amazing, right? In this episode of The New Generation Entrepreneur Podcast, I update you on my new funnel project and share actionable insights on how you can eliminate ad spend and profit from your online business efforts. Learn about my new $17 offer and the strategic sales funnel that includes order bumps and upsells d...
Building a Funnel From Scratch - Part 1: Outline, Product, Problem, Messaging 06.05.2025 30:08
A few weeks ago I set off to get back to my roots and build a sales funnel entirely on my own—no team involved (they have other things to do!). Today on the podcast, I'm diving into that project with all of you. I'll be documenting the whole process as a series, sharing insights on crafting effective ads, creating compelling offers, and overcoming challenges along the way. Listen in and discover...
Finding And Using Purpose For Deep Connection And Flow 29.04.2025 24:54
Sometimes, we get so caught up in frameworks, marketing, and strategies that we overlook the most important part of being an online course creator: purpose. We're here to enrich lives and help people through their struggles. In this episode, I'm sharing my experiences of losing sight of this and the powerful difference purpose can make. Plus, delve deep into the alignment of passion with business...
What This Online Business REALLY Takes To Make Millions 22.04.2025 24:26
Sometimes we all need an extra push to take necessary risks in our lives. I took the leap on some massive risks this year, and in this episode of the New Generation Entrepreneur Podcast I'm tackling common misconceptions about the online business world and starting with the importance of treating your business... like a real business. Listen in and discover the blueprint for consistent content cr...
One Of My Greatest Lessons Of The Last 12 Months: Self-Love and Acceptance 15.04.2025 29:49
We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, "Why am I not 'there' yet?", or, "What's wrong with me? Why Can't I figure this out?" It's especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don't realize is how destructive these thoughts can be....
The Art Of Teaching With Story, Metaphors, and Examples 08.04.2025 18:04
You've heard me talk about educational content quite a bit and how it shouldn't be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn't understand the value of what's being taught, or they get a great resp...
Unheard Content To 5-Figure Months In 30 Days with Kyle Stanley 01.04.2025 27:50
Dr. Kyle Stanley is one of our students who has transformed his business just by honing his communication and messaging skills. He has an important mission helping fellow dentists master their mental and relational health so that they can have sustainable success in their careers and in their lives. And today on the podcast, Kyle shares his journey through the our program. Listen in and discover t...
How To Know When Your Messaging Isn't Converting & What To Do To Fix It 25.03.2025 35:07
It doesn't matter what strategy you use, what platform you own, what content you're putting out there… if your messaging is off, nothing you try will lead to conversions. But I see this all the time! A course creator's sales plateau so they change from Facebook to Instagram. Or a webinar doesn't convert, so they change up the content. Instead, you have to go to the root of the problem – your comm...
Part 5: Teaching Styles That Sell - The Conversion Messaging Series 11.03.2025 11:31
Welcome to the final episode of our series on conversion messaging! In this episode, I'll delve into the importance of enhancing your teaching skills to boost sales. Listen and discover practical examples, how to understanding key concepts can lead to automatic reactions and trust in your process, and insights on content that naturally leads to conversions. Instead of merely focusing on offers a...
Part 4: Unstoppable Sales and High-Quality Leads - The Conversion Messaging Series 04.03.2025 16:40
If you want to change your messaging to bring in higher quality leads and more sales… Then you don't want to miss today's episode! It's the 4th part of our 5 part Conversion Messaging Series and I'm going to give you two tools that will immediately help you stand out online today. Yup… if you implement messaging techniques, you'll see a difference in your business. Listen in and discover what r...
Part 3: Hooks That Hold Attention On Any Content - The Conversion Messaging Series 25.02.2025 17:25
In part 3 of our Conversion Messaging Series, I dive into the art of keeping your audience engaged with your content. I'll break down different hooks, the importance of teaching concepts over information, and the strategies to keep your audience engaged. Listen in and discover ways you can improve watch time, how to ensure viewers follow your call to action, what you need to do to become a bette...
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