Jo and Max

The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast

Business EN ↓ 81 episodes

This podcast explores the fast-moving world of AI for leaders and owners of ecommerce businesses. We discuss topics such as AI Answer Engine Optimization - getting your brand mentioned by ChatGPT / Amazon Rufus. It's hosted by Jo Lambadjieva, Founder of Amazing Wave and AI Educator; and Max Sinclair, Founder of Azoma & ex-Amazonian. It is brought to you by www.azoma.ai and amazingwave.digital Connect with us:https://ecommerce-ai.beehiiv.com/https://twitter.com/maxsinclair4https://www.linkedin.com/in/max-sinclair-ai/https://www.linkedin.com/in/joannalambadjieva/

Author

Jo and Max

Category

Business

Podcast website

www.ecomtent.ai

Latest episode

Jun 7, 2026

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Episodes

How to Start, Grow, Scale and Exit a Profitable eCommerce Brand on Amazon FBA with Neil Twa 16.09.2024

In this episode Jo and Max welcome Neil Twa , a veteran entrepreneur with over 17 years of experience in e-commerce and Amazon FBA and author . Neil has served over 1000+ people during his coaching and consulting career, and currently support over 200 clients in his Voltage Holdings organization which purchases and sells Amazon FBA brands and ecommerce software. Neil reveals his unconventional yet...

Practical, Lesser Known Ways to Use AI for Amazon Sellers 10.09.2024

This week Jo and Max was joined by Mike Danford , Chief Strategy Officer at Adverio. Mike plays a pivotal role in driving innovative strategies for sellers on Amazon, Walmart, and Target for multi-million dollar e-commerce brands. Rather than trudging over the same generic tips on ChatGPT heard on most podcasts, Jo, Max, and Mike have an in-depth geek out on the less-known ways all three help Amaz...

DEBATE! Is Web3 at all useful (for ecommerce)? 02.09.2024

In this episode, a sceptical Max debates Nadir, the founder and CEO of Tenamint , on the usefulness of 'Web3'. Nadir brings over a decade of experience in e-commerce, having generated millions of dollars in revenue through ecommerce ventures such as PureFilters and Maswell. Nadir, now a Web3 founder, puts his case forward about how blockchain technology, NFTs, and decentralization could re...

AI takeaways from Lunch with Norm Podcast with Norm Farrar 28.08.2024

In this episode, hosts Jo and Max are joined by seasoned e-commerce expert Norm Farrar, host of the industry-leading Lunch with Norm podcast. Known for his deep insights into AI and e-commerce, Norm shares his thoughts on how AI is reshaping the Amazon marketplace and the broader e-commerce industry. He emphasizes the importance of staying ahead in a rapidly evolving field where AI tools are becom...

The Google SEO Leak, and it's implications for Ecommerce Sellers 20.08.2024

On May 29, the SEO community was rocked by a major Google documentation leak of over 2,500 files and 14,014 ranking features, providing major insights into how Google evaluates and ranks content on its search platform ( read more ). This week, Max is joined by Nick Trueman , host of Winning with Shopify podcast , to discuss the takeaways from the Google SEO Leak and its' implications for ecomm...

Optimizing Amazon Listings for COSMO and Rufus with Max Sinclair & Vanessa Hung [SELLERFEST REPLAY] 14.08.2024

This is an audio replay of Max Sinclair and Vanessa Hung's joint presentation at SellerFest. Watch the full presentation (including video) here . Introduction COSMO is Amazon's back-end AI algorithm that uses large language models and vast amounts of data to understand customer search intent and surface the most relevant products. This powerful AI system taps into a wealth of customer beha...

How to Build a Custom GPT with Andrew Bell 07.08.2024

Andrew Bell is the creator of the 1st, 2nd, 5th and 6th ranked GPTs under the search term “Amazon” on the GPT store. He has created over 200 GPTs , with an average rating of 4.4 stars from over 1,500 reviews and 50,000+ chats - a leading voice in AI for ecommerce . He is the former director of Amazon for Touch of Class and currently the Amazon ecommerce manager for the NFPA.  Andrew joins Max and...

Perfect Ted's journey to £1m a month via Dragons' Den with co-founder Levi Levinfiche 01.08.2024

Levi Levenfiche is co-founder of PerfectTed, the fastest–growing energy drink brand in the UK and the largest matcha brand in Europe. The company started on his Kitchen table with his wife and brother. PerfectTed is one of Dragons' Den's biggest stories (the UK's version of Shark Tank). Their energetic pitch ( youtube video ) which they opened by stating their " mission to spread positive energy "...

How to Build an Ecommerce Brand, with Ben Leonard 24.07.2024

Ben Leonard is an entrepreneur, speaker, consultant, and author of best selling book Quit Stalling and Build Your Brand; having previously grown his fitness brand to $6 million per year before exiting. In this episode, Ben shares his insights on Brand Strategy, finding and audience, developing your first product, mastering marketing, launching and growing an ecommerce company, and finally exiting....

Mina Elias on Prime Day, RUFUS, COSMO, and TikTok Shop 19.07.2024

Mina ( @theminaelias ) is the founder of Trivium Group, a verified Amazon growth partner and marketing agency managing 180+ brands and 700 million in revenue Trivium manages. Mina is also a 7 figure supplement seller and owns MMA Nutrition, a brand he created and scaled using his expertise as a chemical engineer, and his passion for supplements as an MMA fighter. Mina joins Jo and Max to discuss P...

Optimising for Customer Objections on Amazon with Danny McMillan 11.07.2024

Danny McMillan is a world-renowned public speaker and veteran in the Amazon community. He is founder of Seller Sessions , the longest-serving Amazon podcast with over a thousand episodes of 2017, and the sell out yearly event in London since 2019. He is best know for his insights into A9, from experimentation and analysing scientific papers. Danny discusses what he things is the key overlooked met...

Selling on Amazon Professionally with Yoni Mazor 25.06.2024

Max and Jo are joined by Yoni Mazor, Co-founder and CGO of Getida . Getida is the global leader in Amazon FBA auditing and reimbursement solutions.  Yoni began developing Getida after successfully operating a $20 million yearly Amazon FBA business. Yoni discusses how Amazon has changed in the last 10 years, where he believes its is going, how sellers can optimize for profit and build a scalable gl...

7 figures in annual Amazon sales from one subreddit - Social Monitoring with Derek Jouppi 14.06.2024

Derek Jouppi, ecommerce entrepreneur turned AI founder, shares his journey from creating a SPOTMYUV colour-changing sunscreen sticker and 7-figure Amazon brand to launching Advite , an AI tool for social media monitoring. He discusses the challenges of selling niche products on Amazon and the unexpected success of going viral on Reddit. Jouppi discovered first hand the power of engaging customers...

AI Videos for ecommerce, with Sparka founder Kadel 30.05.2024

Max is joined by Founder of Sparka Kadel to discuss videos, AI and ecommerce . They discuss what is possible now, and where the space is heading. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠...

Microsoft's AI Strategy, GPT-4o, and the Future of Work with Jamie Hu 22.05.2024

Jo interviews special guest Jamie Hu, a Solutions Consultant at Microsoft specializing in generative AI, co-pilot, and automation in business applications. They discuss the latest developments in AI, including Microsoft's AI products, the relationship between Microsoft and OpenAI, and the potential impact of AI on jobs and the future. Jamie shares his perspective on the current state of AI tec...

Seller Sessions '24 recap with Vincenzo Toscano 16.05.2024

Max is joined by friend of the podcast and Seller Sessions' event sponsor Vincenzo Toscano (successful Amazon Seller and founder of Ecomcy) to recap the key takeaways from the biggest UK Seller Event. Topics include the "keywords vs context" debate on Amazon COSMO (read the referenced blog here ), Understanding your audience, A/B testing, and Amazon Comprehend. This podcast is brough...

Optimizing for COSMO & "context vs keywords" with Vanessa Hung 12.05.2024

Vanessa Hung is renowned in the industry for her expertise with flatfiles and what she describes as "the unsexy stuff". She is the founder of Online Seller Solutions, and her Journey from an eCommerce Account Manager to a trusted industry expert and Community Ambassador for Carbon6 showcases her commitment to connecting and sharing knowledge with the community. In this Episode, Jo and Ma...

Bradley Sutton on Helium 10, Amazon's latest AI developments and Sumo Wrestling 07.05.2024

Bradley is the H10 Chief Evangelist and Director of training. He is also the host of the Serious Sellers podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers. Bradley joins Max & Jo to discuss Helium 10 and their strategy, his take on Amazon's latest AI developments and much more. This pod...

How AI will change Amazon advertising and how sellers can leverage it to power up their Adverting campaigns with Ritu Java 26.04.2024

Ritu Java began her eCommerce journey as an Etsy seller over a decade ago and now serves as the CEO of PPC Ninja, a leading software tools and services provider for 6 to 8-figure brands in the Amazon PPC space. Ritu is very passionate about applying data analytics to get the best ROI on PPC. She has shared her knowledge on over a hundred podcasts, webinars, blogs, and conferences, including Amazon...

Q1 2024 AI recap: the most significant updates in AI this quarter 08.04.2024

In this experimental new format, Max and Jo wrap up the biggest developments in AI from Q1'2024, with an ecommerce lens. They discuss the Claude 3, Perplexity, Apple, Open AI, Figure 01, Sora, and Ecomtent⁠⁠⁠⁠⁠⁠ 's newly filed patent, and more. Connect with us: ⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://w...

Product Development in 2024 & Amazon's AI Updates with Amy Wees 05.04.2024

Amy Wees is a 7-figure e-commerce seller and CEO of Amazing at Home E-Commerce Consulting. She is recognized in the industry for her exceptional expertise in AI for ecommerce , product development, sourcing, marketing, and sales on Amazon, TikTok and beyond. Co-founder of the exclusive LATAM tradeshow ( evolatam.com ), Amy curates unique events like the Mexico Trip and Amazing in China Canton Fair...

The (Kevin) King's decree on selling on Amazon in 2024, and Amazon's AI 28.03.2024

Since 1989, Kevin has been a pioneering force in the realms of direct marketing, Amazon selling, and internet marketing. With a career spanning over three decades, he has developed cutting-edge strategies and amassed extensive experience that has empowered thousands of individuals and businesses. He created the Billion Dollar Seller Newsletter and the Freedom Ticket, the most respected newsletter...

Mastering Social Media Ads in the age of AI with Alex Kennedy 25.03.2024

Alex is the co-founder and CEO of Purposely.ai , which is software that delivers AI insights and streamlined workflows around advertising creative. He has over a decade of experience in digital media strategy, and has worked with brands like Team USA during the Rio Olympics, Sonos, Dolby, Google, and Sierra Club. Max and Alex discuss how ecommerce sellers should optimize their social media ads, ec...

Behind Frequently ai, and reflections on running an Amazon Agency with Chris Ball 21.03.2024

Chris is the founder of Frequently , your Amazon free oracle to provide expert advice and answer your ecommerce FAQs. Frequently is built to answer your ecommerce FAQs. It is built with over 100 proprietary SOPs and documents that contain expert knowledge, experiences, and data points from a network of experienced sellers, operators and former Amazon employees with +35 years of collective experien...

Sourcing from China, Selling on Amazon Japan, and Optimizing with AI with Gary Huang 13.03.2024

This week, Max and Jo talk to Gary Huang, founder of 80/20 Sourcing and the 7 Figure Seller Summit . Gary has been selling online multichanne l (Amazon, eBay and Shopify) for over 10 years, and has helped thousands of e-commerce entrepreneurs save time and money sourcing products from China and scale their businesses.   Gary has worked with hundreds of Chinese suppliers, having managed multimillio...

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