The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast

In this episode Max Sinclair dives into the rapidly evolving world of AI-driven commerce. The discussion kicks off with a deep dive into GEO, or Generative Engine Optimization, a fresh paradigm that parallels SEO but targets visibility within AI platforms like Amazon’s Rufus, ChatGPT, and Google’s Gemini. Max shares how AI tools are fundamentally reshaping customer discovery, revealing just how pe...

In this special edition of The New Frontier , hosts Max and Jo dive into the breakthrough developments in ChatGPT-4o’s image generation capabilities, joined by Sim , who operates an eight-figure business across 11 private-label Amazon brands. The conversation unpacks how OpenAI’s new image model has evolved from the cartoonish limitations of DALL·E 3 into photorealistic rendering that rivals — and...

In this episode of The New Frontier , Max and Jo reunite after a busy conference season, to welcome Shannon Curley , a seasoned marketing leader with deep expertise in brand storytelling, content strategy, and audience engagement—most recently the Director of Marketing at Carbon6, which was acquired for $210 million. The conversation dives deep into the future of building effective teams in an AI-...

In this episode of The New Frontier , Jo takes a deep dive with veteran Amazon Seller Ben Webber, who has built and scaled an incredible nine brands to eight figures. The conversation centers around Ben's recent presentation on "deserved ranking" — a concept focused on how products naturally position within Amazon’s search results based on value, not just aggressive advertising. Ben breaks down ho...

In this episode of The New Frontier , Max welcomes Andrea Leigh , an e-commerce expert with over 20 years of experience, including a decade as a senior executive at Amazon. Andrea dives deep into the key factors that determine success for brands on Amazon, emphasizing agility, curiosity, and data-driven decision-making. She explains how Amazon's self-service, algorithm-driven marketplace requires...

In this episode, Max takes a turn in the hot seat to discuss the rapidly evolving landscape of Generative Engine Optimization (GEO) and its impact on search and shopping behaviors. With 60% of U.S. adults using AI chatbots in the past 30 days and ChatGPT receiving a billion messages daily, brands need to rethink their digital strategies. Max highlights how search queries are becoming longer and mo...

Get 20% ASGTG tickets in New York on March 20th with Code "MaxSinclair20off": https://www.eventbrite.com/e/asgtg-e-commerce-amazon-sellers-event-11th-annual-ed-rosenberg-conference-tickets-1062916344399?discount=MaxSinclair20off In this episode, Jo and Max welcome Brian R. Johnson , a veteran e-commerce strategist with over 17 years of experience and more than $3.5 billion in Amazon brand sales. B...

In this episode of New Frontier , Jo welcomes Alexander Swade , a seasoned Amazon advertising expert with senior leadership experience at Thrasio, SellerX, and My Real Profit. Alexander shares his journey from Google Ads to leading large-scale advertising operations at Thrasio, one of the biggest Amazon aggregators. He discusses how he built high-performing teams, developed strategic automation to...

Jo and Max welcome Adam Runquist, better known as Adam Heist , a seasoned e-commerce entrepreneur and Amazon FBA YouTube educator with 25k subscribers. Adam shares his journey from a structured corporate career to selling on Amazon, detailing his pivotal moment of realization that pushed him to leave the corporate world. He discusses the strategic moves that helped him scale and exit multiple busi...

In the 50th episode of The New Frontier , we welcome, Rael Cline , a seasoned entrepreneur who transitioned from private equity to building and selling multiple companies, including Nozzle . Rael shares his journey from founding Nozzle, reflecting on the challenges and lessons learned along the way. The conversation touches on the importance of customer discovery, strategic hiring, and the evolvin...

In this episode of The New Frontier, Max is joined by Tim Cameron-Kitchen , ( youtube ) founder of Exposure Ninja , a leading digital marketing agency pioneering in Generative Engine Optimization (GEO). Exposure Ninja was among the first to explore ranking strategies for Google's AI overviews and how businesses can adapt to ensure visibility in AI-powered search experiences. Tim explains how s...

In this blockbuster episode of The New Frontier, we dive into the story of Daniel Rees , the founder of Ruroc , a direct-to-consumer ski helmet company that achieved explosive growth but faced devastating setbacks after bringing venture capital investors on board. Ruroc was propelled by bold marketing and customer-centric innovation. Daniel’s decision to expand into motorcycle helmets through crow...

Friends of the show Danny McMillan , Oana Padurariu and Andrew Bell join Jo and Max to discuss their findings from their research on the RUFUS Patent (i.e. The Blueprint ); in what is prehaps the most indepth and science-backed discussion on RUFUS anywhere on the internet. Amazon’s personal shopping assistant, RUFUS , revolutionizes product recommendations by combining advanced semantic understand...

Jo and Max kick-off 2025 with a deep dive into the transformative power of AI in e-commerce, featuring Ritu, CEO of PPC Ninja, international speaker, and thought leader in the Amazon Community. Ritu discusses how in 2025, AI tools are reshaping productivity and decision-making for businesses. From automating repetitive tasks using Google Apps Script to leveraging AI-powered decision support tools...

In this exciting finale for the year, hosts Max and Jo dive into their bold predictions for 2025, focusing on the ever-evolving impact of AI on our personal and professional lives. Among their forecasts, they predict that by 2025, AI agents could outnumber humans in many industries, transforming tasks like legal, accounting, and sales. Jo builds on this idea, envisioning the rise of hyper-personal...

In this listener-favourite format, Max and Jo review and reflect on the biggest AI launches in 2024. 2024 was a massive year of AI innovation across the board, with companies raising a staggering $38 billion in funding. OpenAI led the charge with its revolutionary o1 model, designed to “think before it acts” through chain-of-thought reasoning. Unlike traditional generative AI, o1 tackles multi-ste...

Max welcomes Zahra Shah , a renowned expert in AI and Frontier Technologies, to discuss the rapidly evolving landscape of artificial intelligence, its governance, and its societal implications. Zahra, who has advised at the House of Lords and serves on various technology panels, shares insights on the UK's principles-based approach to AI regulation and compares it with the EU's risk-based model an...

In this episode of New Frontier , Max and Joe dive into the ever-evolving world of Amazon with guest Oana, a leading expert in advertising and SEO. Oana sheds light on her groundbreaking research debunking the long-held "honeymoon period" myth for product launches on Amazon. Drawing from in-depth analysis of Amazon patents and scientific papers, she explains how the platform’s algorithm has shifte...

In this episode , Andrew Bell returns, bringing his expertise in Amazon SEO and GPT development. Andrew, a leading innovator on the GPT store and Amazon director, shares insights from his groundbreaking experiment with RUFUS, Amazon’s AI-powered shopping assistant. He discusses how Rufus integrates seamlessly into the customer journey, offering personalized recommendations and even pulling images...

Jon Derkits is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines, where he provides full-service Amazon channel management for omni-channel brands. In addition, Jon authors the widely popular Best@Amazon newsletter , a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spend...

SearchGPT is finally here. Max and Jo record a special quick episode to discuss OpenAI’s new SearchGPT feature which enables ChatGPT to retrieve relevant, real-time information from across the web. For eCommerce sellers, this innovation presents both an opportunity and a challenge: how to ensure that their content ranks well and is viewed as authoritative by this new generation of AI-driven search...

Jo welcomes Izabella Ritz, CEO of Ritz Momentum, to discuss the cutting edge of AI and e-commerce. A significant portion of the discussion focuses on how Isabella and her agency use AI, particularly tools like ChatGPT, to streamline product research and development. She explains how AI helps identify potential products, improve customer experiences, and optimize listings by analyzing competitor da...

In this rebroadcast of Seller Sessions , host Danny McMillan welcomes Max Sinclair to discuss key developments from the Amazon Accelerate event and the future of AI-driven ecommerce. The conversation centers around Amazon’s new approach to product listing personalization, where AI will dynamically adjust product titles and descriptions based on customer searches. This move could disrupt traditiona...

In this episode of The New Frontier , Jo and Max welcome Yoni Kozminski, a seasoned global digital marketing entrepreneur with over 15 years of experience working with major brands like Mercedes-Benz, MasterCard, and Sony. Yoni shares his journey, starting from his early career in launching social media strategies for big brands, to his transition into the e-commerce and Amazon space. He discusses...

Following an action packed week in Seattle, Jo and Max sit down to reflect on the biggest launches announced at Amazon Accelerate 2024. And there were a lot. Amazon announced 23 AI launches, including many surprises such as; Personalised Product listings: Amazon showing each individual customer personalised titles and bullet points, completely changing the Amazon SEO game again Amelia AI: An AI-po...