WPIC Marketing + Technologies

The Negotiation

Business EN ↓ 268 episodes

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

Author

WPIC Marketing + Technologies

Category

Business

Podcast website

www.wpic.co

Latest episode

Jul 10, 2026

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Episodes

Diego Dultzin Lacoste Part 2 | The Impact of Data Analysis on Pricing Online & How AI Can Automate The Process To Further Drive Revenue 19.04.2023

This episode of The Negotiation podcast features part 2 of our discussion with  Diego Dultzin Lacoste . Diego is the co-founder of OnTheList . OnTheList is an innovative online flash sales platform that offers Members-Only flash sales, allowing members to enjoy exclusive access to luxury brands at reduced prices. By transforming inventory into opportunity, OnTheList is revolutionizing the retail i...

Diego Dultzin Lacoste, Part 1 | Founder Of The First Independent, Members-Only Flash Sales Site In Asia 12.04.2023

In this episode of The Negotiation podcast , we are thrilled to be joined by Diego Dultzin, co-founder of OnTheList . OnTheList is an innovative online flash sales platform that offers members-only flash sales, allowing its members to enjoy exclusive access to luxury brands at reduced prices. By transforming inventory into opportunity, OnTheList is revolutionizing the retail industry in Asia for b...

Jerome Spitzer | Going from 0 To 18 Restaurants In 15 years In HK 05.04.2023

In this episode of The Negotiation podcast , we are joined by  Jerome Spitzer , co-founder of French Creations , a prominent F&B group headquartered in Hong Kong. Jerome has now established a new venture named Boheme Restaurant Group (BRG) , which focuses on the restaurant industry.  In our discussion with Jerome, we learn about his experiences in the restaurant industry in Asia and Europe. We...

Gordon Domlija Part 2 | How Brands Can Reinvent Themselves In Asia, & How The Metaverse In Asia Is Shaping The Future Of Marketing Globally 29.03.2023

This episode of The Negotiation podcast features part 2 of our in-depth discussion with Gordon Domlija , an advertising and media specialist with over 25 years of experience in communications and marketing.   In Part 2 of our conversation with Gordon , we continue talking about marketing in different regions of Asia. We dive into the various strategies Chinese domestic companies use compared to th...

Gordon Domlija Part 1 | The Most Incredibly Responsive Market in the World, & The Complexity of Consumer Behavior and Targeting in China 22.03.2023

This episode of The Negotiation podcast features part 1 of our BIG discussion with Gordon Domlija , an advertising and media specialist with over 25 years of experience in communications and marketing, and an expert in growing companies in China and Asia Pacific. Most recently, Gordon has launched Elucidate X as Co-Founder and Managing Partner. In Part 1 of our conversation with Gordon , we explor...

Joanna Hutchins | China’s Approach To Innovation & What The West Can Learn 15.03.2023

Joanna Hutchins is an expert in brand growth and innovation, with extensive experience across various product sectors of the China market. Joanna also serves as an adjunct professor at Duke University's China campus, and she has authored a new book titled Chinafy: Why China is Leading in Innovation and How the Rest of the World Can Catch Up . The book is scheduled to be released in March / April 2...

Gil Chavez Part 2 | Big In Japan - 20+ Years of Training CEOs, & The Art Of Negotiation And Communication 08.03.2023

In this episode of The Negotiation , we continue our conversation with Gil Chavez , a seasoned specialist in global marketing and communications. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. In addition to his vast experience, he is also a top-rated professor, having taught over 100 courses in a 24-year teaching career.   In...

Joseph Cooke | Boots On The Ground - China's Business Climate Is Booming 01.03.2023

In this episode of The Negotiation podcast, we are thrilled to be joined by Joseph Cooke. Joseph is the Co-Founder and President of WPIC Marketing + Technologies , and he recently returned from his first trip to China in 38 months, having spent a week and a half there. As one of the first North American business people to visit China since the initial COVID lockdowns in 2019, we thought it would b...

Gil Chavez Part 1 | Corporate Communications, CEO Media Training, & Social Media Marketing In Japan 22.02.2023

This episode of The Negotiation features part one of our conversation with Gil Chavez , a seasoned specialist in global marketing and communication. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. Alongside his vast experience, he is also a top-rated professor, having taught over 100 courses in his 24-year teaching career.   In...

Morgan Keldsen Part 2 | Growing The World's Most Iconic Streetwear Brands In Asia 15.02.2023

In this episode of The Negotiation , we continue our conversation with  Morgan Keldsen , a renowned international business development and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Stüssy, Nike , Converse , and Vans . Today, he offers his expertise to organizations in the athletic and fashion lifestyle space,...

Morgan Keldsen Part 1 | How Nike Crushed It In China & Running The Air Jordan Brand In Asia 08.02.2023

This episode of The Negotiation features part one of a two-part series with Morgan Keldsen , renowned international business development, and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Nike , Converse , and Vans . Today, he offers his expertise to organizations in the athletic and fashion lifestyle space, help...

Igor Duc Part 2 | Tech Accessories & The Future Of Omni Channel Retail 01.02.2023

This episode of The Negotiation features part 2 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union , a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle. Today's episode continues our conversation with Igor, as we talk...

Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories 25.01.2023

This episode of The Negotiation features part 1 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union , a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle.   In today’s episode, we caught up with Igor to learn more about...

Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia 18.01.2023

In this episode of The Negotiation , we feature Part 3 of our conversation with legendary APAC marketer and thought leader Dave McCaughan. Dave has spent the last three decades in the Asia Pacific, in senior management roles with McCann , one of the world’s biggest advertising agencies. He joined McCann in 1986 in his native Sydney, where he built the Strategic Planning function, and since 1995 ha...

Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia 11.01.2023

This episode of The Negotiation features part 2 of our conversation with  Dave McCaughan. Dave McCaughan is a Marketing Thought Leader and Storyteller. He has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann , one of the world’s most successful advertising agencies. He joined McCann in 1986 in his native Sydney, where he built the St...

Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia 04.01.2023

Topics Discussed and Key Points: ●      The Coke vs. Pepsi challenge  ●      How great brands figure out what matters to people and play to that ●      Why storytelling is fundamental when you are in business ●      The reason Dave chose the name BIBLIOSEXUAL for his company ●      Why it is important for a marketer to understand the mediums that matter to consumers  ●      The potential future ho...

Year In Review, Part 2 | The Greatest Hits Of 2022!! 21.12.2022

This episode is our Year In Review: 2022 Greatest Hits Part 2! We've put together some of our favourite clips and moments for you to enjoy over the holidays, and look forward to seeing you again in 2023 for some of our best guests to date! The 2022 guests featured in this episode are: #1 -  Louis Houdart, E150 & E151, October 5th & 12th 2022 Episodes 150 and 151, released on October 5th an...

Year In Review, Part 1 | The Greatest Hits Of 2022!! 14.12.2022

This episode is our Year In Review: 2022 Greatest Hits Part 1! We've put together some of our favourite clips and moments for you to enjoy over the holidays, and look forward to seeing you again in 2023 for some of our best guests to date! The 2022 guests featured in this episode are: #1  Patrick Deloy, E146 & E147, September 7th & 14th, 2022 Our first feature comes from episodes 146 and 1...

Arnault Castel Part 2 | Online vs Offline And The Future Of Retail In Asia 30.11.2022

This episode of The Negotiation features part 2 of our conversation with Arnault Castel. Arnault is the founder of Kapok, a retail experience that focuses on designers and brands whose work provides quality craftsmanship and creativity in design. Arnault has developed an extensive knowledge and understanding of the Asian consumer goods and retail environment since 1996 when he moved to Hong Kong f...

Arnault Castel Part 1 | The Coolest Store In Hong Kong 23.11.2022

This episode of The Negotiation features part 1 of our conversation with Arnault Castel. Arnault is the founder of Kapok, a retail experience that focuses on designers and brands whose work provides quality craftsmanship and creativity in design. Arnault has developed an extensive knowledge and understanding of the Asian consumer goods and retail environment since 1996 when he moved to Hong Kong f...

Charles Lavoie Part 2 | Using Creative To Fuel Growth In Asia 16.11.2022

In this episode of The Negotiation podcast, we continue our conversation with Charles Lavoie . We talk about creativity and the role it plays in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing + Technologies . Among other topics, we discuss the growth of digital commerce, evolutions in that space, why it might be necessary to create cartoon characters fo...

Jacob Cooke | Assessing The 2022 Singles’ Day 11/11 Shopping Festival And Consumption Trends In China 09.11.2022

In this episode, we're thrilled to welcome Jacob Cooke to the show. As the CEO of WPIC Marketing + Technologies , Jacob is the perfect guest to discuss what’s going on in Asia right now, and how brands can take advantage of the growth opportunities.  In this conversation, we dive deep into the current state of China's consumers, and what Jacob is seeing from his vantage point as we are in the mids...

Charles Lavoie Part 1 | How Creative Drives Impact In APAC 02.11.2022

In this episode of The Negotiation , we welcome back Charles Lavoie to talk about creativity and its role in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing & Technologies .  Over the course of the conversation, Charles shares insights on how technology is transforming the creative space in APAC and illuminates why it is critical for brands to lean i...

William Bao Bean Part 2 | Current Markets & Future M&A In Asia 26.10.2022

In recent years, the Asia-Pacific (APAC) region has emerged as one of the fastest-growing economies in the world, with countries such as China, India and Japan leading the way. They have been developing businesses quickly by deploying new technologies and building massive startup ecosystems. As a result, VCs in this region is witnessing huge opportunities for growing companies. The number of start...

William Bao Bean Part 1 | The Distinguishing Characteristics Of Successful APAC Startups 19.10.2022

Over the past decade, businesses have witnessed an incredible evolution in how people communicate. Along with this shift came innovations and technologies that changed the way we interact with one another, not least in business. Where communication was once centered around traditional means such as face-to-face meetings or phone calls, it is now increasingly driven by technology such as email, tex...

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