WPIC Marketing + Technologies
The Negotiation
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
Author
WPIC Marketing + Technologies
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Heidi Dugan | The Australian Prime Minister's Visit To China, Warming Australia-China Relations, CIIE, & Singles Day 17.11.2023 43:09
In this episode of The Negotiation, we are delighted to feature Heidi Dugan, Chair of the Australian Chamber of Commerce in Shanghai (AustCham). Heidi joins the show at a critical juncture in Australian-China relations. After several years of frosty ties, Canberra and Beijing are taking steps to normalize the bilateral relationship—most notably by Prime Minister Anthony Albanese making a state...
Jing Zhang, Global Editor in Chief @ Jing Daily | China's Luxury Consumption Landscape In 2023 03.11.2023 22:09
In this episode of The Negotiation, we're thrilled to feature Jing Zhang, a renowned fashion journalist and consultant. Jing currently serves as the Global Editor in Chief of Jing Daily, the leading publication on luxury and fashion trends in China. The health of the Chinese consumer has been hotly debated throughout 2023—conflicting market signals have given oxygen to bulls and bears alike. On on...
Our 200th Episode Featuring Jacob & Joseph Cooke 26.10.2023 25:31
Welcome to our landmark 200th episode of The Negotiation Podcast! The last four years have been rich with meaningful discussions, profound insights, and memorable moments—and we’re excited about what the future will bring. In this celebratory episode, we are delighted to host the co-founders of WPIC Marketing + Technologies, Jacob and Joseph Cooke. We delve into WPIC's impressive expansion in Chin...
Noah Fraser, Canada China Business Council Managing Director, China | Opportunities & Challenges For Canadian Business In China 20.10.2023 52:24
We are excited to welcome Noah Fraser to this episode of The Negotiation. Noah is based in Beijing, serving as Managing Director, China, for the Canada China Business Council (CCBC). In our conversation, Noah discusses the business landscape in China for Canadian companies, highlighting the enormous opportunities in sectors like consumer goods, agriculture, and more. He also breaks down CCBC’s...
Jacob Cooke, CEO & CoFounder @ WPIC Marketing + Technologies | Golden Week Consumption Boost, Singles' Day Projections, & South Korea Expansion 12.10.2023 18:37
In this episode of The Negotiation , we are delighted to welcome back Jacob Cooke , Co-Founder and CEO of WPIC Marketing + Technologies . In our conversation with Jacob, we talk about the consumption surge during China's Golden Week, which saw over 800 million domestic trips and more than $100 billion in spending. He highlights other booming sectors like travel, athleisure, and lifestyle, despi...
MJ Park | South Korea’s Booming E-commerce Landscape 05.10.2023 29:06
In this episode of The Negotiation , we are excited to welcome MJ Park , Key Account Manager at WPIC Marketing + Technologies , to discuss the South Korean e-commerce market. With over a decade of experience in marketing and business management in both Korea and Canada, MJ Park brings a wealth of knowledge about the e-commerce landscape in South Korea, the world's fifth-largest e-commerce marke...
Michael Hart, President of AmCham China | US-China Relations, Business Climate Sentiment In China, & China's Appetite For Foreign Direct Investment 28.09.2023 30:59
In this episode of The Negotiation , we are honoured to welcome Michael Hart, President of the American Chamber of Commerce in China (AmCham China). In our conversation, Michael discusses his background and 20-year business career in Mainland China. He talks about the vital work of AmCham, which includes policy advocacy, business development support, and community building for American businesses...
Shai Oster | China & Southeast Asia's Tech Investment Landscape 23.09.2023 1:03:36
In this episode of The Negotiation , we are excited to be joined by Shai Oster , a Pulitzer Prize-winning journalist who recently served as Asia Bureau Chief for The Information. Shai previously worked at the Wall Street Journal and Bloomberg, with postings spanning China, Europe, and the U.S. He's now working as an independent strategy and communications consultant based out of Bangkok. In our...
Jacob Cooke, CEO @ WPIC Marketing & Technologies | Why WPIC Is So Bullish On The Chinese Consumer 14.09.2023 30:34
In this episode of The Negotiation , we are delighted to welcome back Jacob Cooke , Co-Founder and CEO of WPIC Marketing + Technologies . Jacob is based in Beijing where he oversees the China and broader APAC operations for WPIC. Jacob recently returned to China after a summer trip to Canada, so we thought it would be a great time to bring him back on the show to share what he’s seeing on the g...
Su Cheng Harris-Simpson | Empowering Women in Business in China and Beyond 31.08.2023 46:04
In this episode of The Negotiation , we are delighted to speak with Su Cheng Harris-Simpson. Su Cheng is the visionary founder of the Women Empowerment Council (WEC), an organization dedicated to promoting gender equality in business in China and beyond. Su Cheng has been an active member of the Beijing business community for three decades. Before moving into entrepreneurship and eventually found...
Michel de Rijk | Why Now Is The Time To Be Bullish On China & The Impact Of AI On The World Of Advertising 24.08.2023 49:15
In this episode of The Negotiation podcast , we are joined by Michel de Rijk. Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most recently as CEO APAC for S4. In our conversation with Michel, we discuss his background and extensive experience in the APAC region. Michel highlights the opportunities and challenges of doing busin...
Yaling Jiang, Founder of "Following The Yuan", Part 2 | US-China Cultural Similarities, "Facekinis", Coffee, and the 'Wellness' Boom 16.08.2023 37:12
This episode of The Negotiation podcast is part two of our discussion with Yaling Jiang, Founder of " Following the Yuan ," a popular newsletter focused on Chinese consumers. Before launching her own newsletter, Yaling wrote for outlets such as SCMP, Glossy, Vogue Business, and WWD. In this, the back half of our interview, we talk about some trends that have common threads with the West such as...
Yaling Jiang, Founder of "Following The Yuan" | The Reception Of The Barbie Movie In China & Newsletter-Based Journalism 09.08.2023 27:35
In this episode of The Negotiation Podcast , we feature part one of our conversation with Yaling Jiang, Founder of " Following the Yuan ," a popular newsletter focused on Chinese consumers. Before launching her own newsletter, Yaling wrote for outlets such as SCMP, Glossy, Vogue Business, and WWD. In the first half of our conversation with Yaling, we learn the history of “Following the Yuan” an...
Crystal Tai, Senior Managing Editor @ Jing Daily | The Fashion, Culture, & Lifestyle Trends Shaping Consumption In China 02.08.2023 45:41
In this episode of The Negotiation , we are delighted to be joined by Crystal Tai, Senior Managing Editor at Jing Daily , the leading media platform focused on luxury, retail, lifestyle, and digital consumption trends in China. In our conversation with Crystal, we discuss her journalism career and the niche filled by Jing Daily in the China media landscape. Crystal breaks down the “-core” fashion...
Simon Torring, CoFounder of Cube Asia | The SE Asia Ecommerce Platform Battle Between Lazada, Shopee, & How TikTok Shop Is Emerging As A Legitimate Contender 26.07.2023 51:09
In this episode of The Negotiation podcast , we are delighted to feature Simon Torring on the show. Simon is a distinguished professional with a multifaceted background in the field of online retail. He is the Co-founder of Cube Asia , a market insights organization specializing in online retail within Southeast Asia. Cube Asia is dedicated to assisting brands, retail companies, and investors in a...
Qin Chen, Managing Editor @ TechNode | China's Booming EV Industry, AI Advances, & Why Meituan Won't Be Dethroned In The Local Life Services Vertical 19.07.2023 44:19
In this episode of The Negotiation podcast , we speak to Qin Chen , Managing Editor at TechNode , one of the leading media sources on China's technology and startup scene. Qin previously worked as a reporter at the South China Morning Post's Inkstone, and prior to that worked in the United States as a senior video producer at The New Yorker and a documentary producer at CNBC. In our conversatio...
Thomas Yeoh | Dissecting The Booming eCommerce Landscape In SE Asia 12.07.2023 42:42
In this episode of The Negotiation podcast , we have the pleasure to sit down with Thomas Yeoh, Managing Director at Baozun Asia , a leading brand e-commerce solutions provider. Thomas has 30+ years of experience in organizational transformation and M&A advisory. He provides strategic advice on leadership, growth, and technology-driven eCommerce solutions for businesses in Southeast Asia an...
Marko Tiesmäki | Nokia's Journey In China & Promoting The Finland-China Trade Relationship 28.06.2023 47:08
In this episode of The Negotiation podcast , we are delighted to speak with Marko Tiesmäki, the China Country Director for Business Finland . Before his current role in promoting trade between Finland and China, Marko held China leadership roles at Nokia and Airbus In our conversation with Marko, we gain valuable insights from his experiences working in China in the 1990s for Nokia. Marko shares h...
John Gearing | Lessons Learned Growing The World's Largest Apparel Brands In APAC 22.06.2023 48:07
In this episode of The Negotiation podcast , we are joined by John Gearing. John is the founder of JBG Consulting & Advisory and a fashion and sportswear executive with extensive experience in retail since 1996. He guides and optimizes retail businesses in Asia-Pacific and the Middle East, providing strategic insights to private enterprises and investors from Bangalore, Hangzhou, and Edinburgh...
Xiang Chen | Why Expanding Your Brand Into Asia Successfully Requires Data-Centric Insights 14.06.2023 44:12
In this episode of The Negotiation podcast , we are joined by Xiang Chen . He is the VP of Strategy and Insights at WPIC Marketing + Technologies , a company that provides market data solutions for brands looking to enter the Chinese market. Xiang is a bilingual individual with deep knowledge of Eastern and Western cultures. With a Bachelor's degree in Electrical Engineering, he began his career a...
Ryan Purkey | Digital Transformation In Asia For Established Industries 07.06.2023 33:55
In this episode of The Negotiation podcast , we are thrilled to feature Ryan Purkey on the show. Ryan is a seasoned technology executive with over 20 years of diverse leadership experience. Beginning his career at an SEO startup, he has played a pivotal role in driving success for renowned clients such as Home Depot, Victoria's Secret, and Warner Bros. Notably, Ryan served as the Head of Digital a...
Alex Palmer | The Asia Multi-Market Entry Strategy Brands Have Been Waiting For 31.05.2023 37:35
In this episode of The Negotiation podcast , we are joined by Alex Palmer. Alex is a highly accomplished marketing executive and currently serves as the Executive Vice President at WPIC Marketing + Technologies ,. With extensive experience and a strategic mindset, he drives growth, fosters client relationships, and leads innovative marketing strategies, contributing to the company's success and it...
Jacob Cooke | Japan's Booming E-commerce Market 11.05.2023 31:37
In this episode of The Negotiation, we are excited to welcome to the program, Jacob Cooke, the Co-Founder and CEO of WPIC Marketing and Technologies. Jacob is usually based in Beijing where he oversees the China operations for WPIC Marketing and Technologies, however today he is joining us from Tokyo, where WPIC also has a significant and growing presence. We thought it would be perfect timing for...
Kirsten Johnston | Place Identity & Branding Some Of China's Most Iconic Areas 03.05.2023 54:45
In this episode of The Negotiation podcast , we are joined by Kirsten Johnston , Founder and CEO of JWDK , a brand design firm specializing in cultural and place identity in China. An expert in place branding, Kirsten has consulted for some of the most influential properties in Mainland China. Based in Shanghai, Kirsten also serves as the Vice Chair of BritCham Shanghai . In our conversation wi...
Susan Heffernan | Breaking Down The Furniture And Home Decor Industry In China 26.04.2023 44:16
In this episode of The Negotiation podcast , we are joined by Susan Heffernan on the show. Susan is a strategic advisor for brands in the health, wellness, beauty, and lifestyle sectors. She has a track record of growing profitable international businesses and helping them navigate the complexities of the China market. She is also the CEO of Soozar , a design-led production company specializing in...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.