The Natural List

How to support the brand innovators and industry disruptors of tomorrow FounderMade, which began as a pitch event in 2015, has grown into a large-scale media company that specializes in "best-in-class content and experiences created specifically for tomorrow's brand innovators." Today, the FounderMade Innovation Show connects over 1200 industry leaders in beauty, food and wellness for a full day o...

It’s official: NA is here to stay. No longer relegated to sugary artificial sippers, wellness-oriented consumers can access far more diverse and sophisticated non-alcoholic beverages through a range of retail and food service outlets. Whether they’re going totally “dry” or opting for the more moderate “damp” approach, consumers everywhere (especially “sober curious” Gen Zers) are seeking delicious...

Got (green, plant-based) milk? While generative A.I. holds great promise for the future of CPG product formulation and marketing, tech-derived innovations also come with unique challenges. In this episode of the Natural List, Jessica and Adrienne talk with Aadit Patel, vice president product engineering at NotCo, about finding the right balance of technology and humanity to scale high-performing p...

Thrive Market's Jason Bidart and Christine McNerney reveal the ins-and-outs of a highly curated product catalogue and what emerging brands can do to stand out. Thrive Market, a B Corp certified online retailer, is on a mission to make healthy living easy and affordable for everyone. In today’s episode of The Natural List, New Hope Network’s Director of Content Adrienne Smith joins Jason Bidart and...

The conversation around women’s health has shifted, not only to a place where stigmas are finally dissolving around topics such as menstruation, menopause, hormones and reproductive health, but also where women can talk frankly about their sexual health, libido and other formerly “off-limits” physiological functions that affect over half of the U.S. population. Natural products brands are rising t...

Will Ozempic and other new pharmaceuticals make weight-management supplements a thing of the past? A recent New Hope consumer survey yields surprising results about natural channel shoppers and their willingness to turn to Big Pharma for weight loss's new "silver bullets." Don't miss this week's edition of The Natural List, when hosts Jesica Rubino and Adrienne Smith talk to New Hope's Nutrition B...

Consumers care about what brands are doing to engage in sustainable practices. In fact, more than 30% of natural channel shoppers in a recent survey conducted by New Hope Network have purchased a new product based on its sustainability claims within the past year. At the same time, consumers are wary of greenwashing and want to know the specific steps a brand is taking toward sustainability. &nbsp...

The beauty industry is rife with plastic packaging and excess water, issues that until recently even brands focused on nontoxic formulations did little to address. But thanks to the tireless work of key beauty innovators, including this week's interviewee HiBar Co-Founder and President Nora Schaper, the future of the beauty industry is looking a whole lot different than its wasteful past. In this...

Guest host Jenna Fitch joins The Natural List to talk about the sustainable tinned seafood trend featuring highlights from a recent panel of natural CPG founders.  Over three billion people in the world get the majority of their protein sources and nutrition from oceans and waterways. Yet in America, oceans are often overlooked as a part of the food system despite being the most internat...

In this episode, we take a behind-the-scenes look at the expansion and marketing of the age-old practice now known as "upcycling"—and how it’s motivating brands and consumers to take climate into their own hands (and mouths). We open our conversation with a definition of upcycling, look at SPINS data reflecting this growing trend and examine consumer research on the movement’s reach and importance...

In the third episode of The Natural List, we continue the conversation around sustainable innovations. But this time around we are scrapping the usual format and turning the whole episode into an extended segment of "The List" to talk about our favorite brands and products from the NEXTY Awards. We are joined by members of the New Hope Network team and judging committee for a behind-the-scenes loo...

Natural Products Expo West is a confluence of the world’s top CPG changemakers and thought leaders, which comprise the nearly $300 billion natural products industry. Every year, the tradeshow’s State of Natural and Organic keynote unveils the latest industry data and key insights driving future growth. In this episode of The Natural List, New Hope Network’s SVP and Market Leader Carlotta Mast shar...

Join the New Hope Network team and industry guests as they share the most compelling and (sometimes off the wall) innovations that are primed to transform the CPG industry and support a global shift toward healthier, more sustainable living.  

  In this episode, we’ll discuss how New Hope Network looks at innovation: Not just what makes its way onto store shelves, but also what happens behind the scenes to ensure companies use business as a force for good. We also talk with Holly Adrien of The Kroger Co. and Emily Kanter of Cambridge Naturals about how brands can partner with retailers to elevate their innovations. And in a se...