The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

In this episode, Toni and I dig into Claude Code, the tool that's saving us dozens of hours a week and completely changing how we run our businesses. We share our real practical experiences with the tool, what we're both using it for and how it can save time with your business and personal life as well. Enjoy the episode! 

In this episode, my buddy Andrew Youderian is back to walk us through his annual survey of 300 7,8 and 9 figure store owners from his community, and honestly, some of what came back caught us both off guard.  We get into the stuff every store owner is quietly wondering about, where the smart money's moving, what's working, what's quietly falling apart, and a few things that genuinely surprised us....

In this episode, I sit down with Sohan Sanka, head of growth marketing at Reacher, who has helped brands drive over half a billion dollars in revenue through TikTok Shop creator communities. We dig into the real math behind making TikTok Shop work, from margins and affiliate commissions to why the top 0.4% of creators drive nearly all the sales and what to do about it.

In this episode, we're diving into a debate that's coming up more and more with e-commerce store owners right now, whether to keep blogging on WordPress or move everything over to Shopify. We break down why, after years of recommending WordPress as the gold standard, we've changed our minds for most situations.  You'll also hear us get into the real state of blogging in 2026, what's actually still...

In this episode, Toni and I discuss agentic shopping and how I'm going to through a midlife ecommerce crisis right now. We get into Amazon scraping your website and selling your products without permission, why your Meta and Google ads might not matter much longer, and what you should actually be doing to make sure AI recommends your store over your competitors. It's a weird time in e-commerce rig...

In this episode, I sit down with Danny Kirk, founder of ReddiReach, to talk about how e-commerce brands are using Reddit to get recommended by ChatGPT, Claude, and Perplexity. We get into the exact strategy for building up a Reddit presence from scratch, including how long it actually takes and what will get you banned. If you've ever wondered whether Reddit is worth your time as a brand, this epi...

Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to ecommerce and online business.   In this episode, I'm recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni.  We cover a wide range of topics including why unpolished UGC content is outperforming produced ads, how to build a brand...

In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who couldn't get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat toys instead.  Dawn walks us through the painful years she spent trying to make her original cardboard cat house product work, the accidental Instagr...

In this episode, we're going over key takeaways from Sellers Summit 2026 in Fort Lauderdale, walking through every session from AI-powered ad creative and TikTok Shop launches to sourcing strategies, Reddit SEO, and what buyers actually care about in the current M&A market By the end of this episode you'll have a full picture of where ecommerce is headed and a list of things you can actually put t...

In this episode, Leo Sgovio breaks down the AI-powered workflows he built to automate influencer outreach, generate video ads, and launch products without relying on giveaways or PPC. He walks through the exact system he used to sell out 5,000 units before Christmas and how he clones winning competitor ads using a chain of AI tools Enjoy the episode!

In this episode, Toni and I have an honest conversation about where content creation is headed in 2026 and what it genuinely takes to stand out when everyone and their mother is making videos. We talk about why the fundamentals of great content have never mattered more than they do right now, even with all the AI tools flooding the space with noise. So whether you are just starting out or have bee...

In this episode, my good friend Jeff Rose talk about how he built a $40K a month business doing something most people do every single day without ever getting paid for it. We walk through exactly how posting on Facebook became a full time income and how you can get started even if you have no experience and no following. If you've ever wondered whether you could actually get paid to be on social m...

In this episode, Toni and I dig into Amazon's decision to block AI tools from indexing their product listings and why it's a risky bet. We talk through how AI agents are changing the way people research and buy products, and what that means for sellers who are still writing copy like it's 2015. If you sell anything online, this conversation will change how you think about your product descriptions...

In this episode Scott Cunningham and I dive into something that honestly changed everything for me when it comes to Meta ads and getting a real return on ad spend. Scott is the creator of the Storyselling Formula and the moment I came across his work I knew I had to bring him on to break it down properly. Enjoy the episode!  

In this episode, Toni and I dive into the $7 billion micro drama industry that's already taken over China and is quietly making its way into American TikTok feeds. We break down the sneaky micropayment business model that gets viewers spending $30 to $40 without even realizing it, and why the same psychology works just as well for selling ecom products as it does for cheesy kung fu movies. 

In this episode, I sit down with Sabrina Ramanov, a CS major turned social media entrepreneur who walked away from the traditional career track and built an audience of over a million followers across multiple platforms.  We get into her exact strategy for growing from zero, how each platform is different and where you should actually be spending your time, and why she thinks most people are compl...

In this episode, Toni and I break down a series of sudden moves that caught a lot of sellers off guard this week. Several major platforms quietly changed direction, and the ripple effects could impact how products are discovered, sold, and fulfilled going forward.   Enjoy the episode!

In this episode, we're making the case that boring is actually a strategy. The products we're covering today have no sex appeal, no social media presence, and almost zero brand loyalty, which means the market is wide open for anyone willing to show up consistently. And it turns out the least exciting shelf in the store is can often be the most profitable one.

In this episode, I sit down with Daniela Boltzmann, founder of Mindful Goods, to talk about what actually separates high-converting Amazon listings from the ones that quietly bleed sales. We dig into why repurposing your Shopify creative on Amazon is one of the most common and costly mistakes sellers make, and walk through the exact frameworks Daniela uses to optimize main images, titles, and A+ c...

In this episode, we're going to show you why many ecommerce stores are dying right now, and why most store owners have absolutely no idea it's happening. In the last two years three big shifts completely changed how customers find products, how they decide to buy, and whether you actually get to keep any of the money you make.   Here's the playbook.

In this episode, Toni and I share our bold predictions for what's coming in the content creation world in 2026 and why the strategies that worked last year might not work anymore. We break down the shifts we're seeing, the trends that are about to explode, and what you need to start doing now to stay ahead of the competition.

In this episode, Janelle Page reveals the brand framework that helped her drive over $475M in ecommerce sales and take clients like Glamnetic from $80K to $3M per month in revenue. She breaks down why getting chosen matters more than getting found, and how to build a brand that makes customers pick you over the competition every time.

In this episode I'm sharing a project I've been quietly working on behind the scenes building a community for e-commerce entrepreneurs from the ground up. I'll walk you through why I'm doing this, the vision I have for it, and the biggest challenges I'm trying to solve before launch.

In this episode I sit down with Ian Page of Bullseye Sellers to uncover the brutal truth about why most TikTok Shop sellers never make it past their first few months.  Ian breaks down the exact strategies and mindset shifts that separate the struggling majority from the elite few who are building million-dollar brands on the platform.

In this episode Gracey Ryback and I dive into the live selling phenomenon that's turning ordinary people into 6 and 7 figure sellers on TikTok, Amazon and social media in a matter of months.  You'll learn why this shopping format is exploding right now and show you the strategies top sellers are using to rake in thousands of dollars per stream.