The Music Industry Talk We Needed

A song nobody recorded almost won a Grammy. If they can fake Drake, they can fake you. In this episode of Just Joya, I get real about the AI deepfake threat to your voice, your name, and your likeness — starting with the "Heart on My Sleeve" AI Drake and The Weeknd case, and the first thing I thought when I heard it: I have to protect you before this reaches you. We cover the law most artists don'...

What if the reason your career hasn't taken off yet has nothing to do with your talent — and everything to do with your timing? In this episode of Just Joya, host Joya Owens — founder of The Friendship Society and thirty-year music industry veteran — breaks down the ancient seasonal formula that governs every successful artist, entrepreneur and creative professional alive today. From the art of so...

What if the reason the most talented artists never reach their full potential has nothing to do with talent at all? In this episode of Just Joya, host Joya Owens — founder of The Friendship Society and thirty-year music industry veteran — introduces one of the most important and overlooked figures in the history of creative psychology. Hungarian-American psychologist Mihaly Csikszentmihalyi spent...

Have you ever watched an artist explode onto the scene — undeniable talent, real momentum, everything pointing up — and then just disappear? No explanation. No second chapter. Just gone. In this episode of Just Joya, host Joya Owens — founder of The Friendship Society and thirty-year music industry veteran — breaks down the unrecognized pattern hiding in plain sight behind every artist who rises a...

What does it actually take to build something real in the music industry — and why has it taken this long for someone to say it out loud? In this premiere episode of Just Joya, host Joya Owens — founder of The Friendship Society, thirty-year music industry veteran and former major label artist — opens the door on the conversation the music industry has been avoiding. From the hard truth behind lau...