The Multi-Location Marketing Leader

In this episode of the Multi-Location Marketing Leader, host Erin Martin interviews Lindsay Ellis, a marketing and leadership consultant with extensive experience in multi-location and franchise brands. They discuss Lindsay's background, her insights on effective leadership, the importance of self-care for leaders, and the integration of technology and automation in marketing strategies. The...

In this episode, we sit down with Stephanie Wood, the marketing dynamo behind AlphaGraphics. She dives into the transformative power of storytelling in shaping a brand's image and creating emotional resonance with consumers. Stephanie shares her insights about the company's consumer-facing campaigns and their journey to nail down their brand identity, which is rooted in understanding and...

In this episode, we dive into the world of franchising with Kimbrough Taylor, a key figure in the growth and success of FirstLight Home Care. Kimbrough shares his personal journey, revealing how his early experiences with his grandparents, and the challenges they faced, heavily influenced his career in the home care industry. He talks candidly about the importance of understanding the needs of the...

Marci Kleinsasser is the VP of Marketing, Franchise Development at Home Franchise Concepts, which comprises nine brands and holds more than 2,400 franchise territories. Along with her team, Marci is on a mission to help Home Franchise Concepts grow as a leading provider of home services. In this episode of Multi-location Marketing Leader, Marci discusses what it is like to contribute to the growth...

Athletic Republic is the nation's leading sports performance training franchise and offers state-of-the-art training that unlocks the potential of any athlete and helps them perform at their best. In August 2020, the company celebrated its 30th anniversary. It has over 80 training centers across the U.S., Australia, Japan, and South Korea.  In this episode of Multi-location Marketing Leader,...

Jennifer LoBianco is the chief marketing officer of Best Life Brands, a family of companies focused on clients' well-being at any stage of life. Jennifer participates in projects across all four brands, ComForCare, CarePatrol, Blue Moon Estate Sales, and Boost Home Healthcare and oversees consumer marketing, franchise marketing, training for franchisees, and franchise development. In this epi...

Matt Coffey is the marketing director of Main Line Brands, the parent company of home service franchises: Mosquito Authority, Pest Authority, and Fitness Machine Technicians.  In this episode of Multi-location Marketing Leader, Matt and host Erin Martin discuss what it is like to build a PE company from a marketing perspective and how franchises can use shared marketing services.  Matt shares his...

Danielle Yuthas is the VP of Marketing at SpeedPro and our guest on this episode of Multi-location Marketing Leader. SpeedPro is a large format printing franchise with 124 locations in the US. Primarily focused on B2B, SpeedPro offers vehicle wraps, murals, signage, trade show booths, etc. Danielle and our host Erin Martin discuss the funding program for digital marketing that SpeedPro offers to f...

ThriveMore Brands is a health and wellness franchising platform and operates as an umbrella company for three brands, Leverage Nutrition, RockBox Fitness, and beem™ Light Sauna. In the new episode of Multi-location Marketing Leader, we are joined by Roger Martin, the co-founder and CEO of ThriveMore Brands. Roger was our guest a year ago, and it's a pleasure to have him again on the show to t...

Larisa Walega is the VP of Marketing at Ziebart, one of the oldest franchise concepts in the world which specializes in the automotive industry and has over 400 locations in 37 countries.  In this episode of The Art of Franchise Marketing, Larisa shares how her team meets the needs of their customers — employees, franchisees, and service users — through various marketing initiatives. In addition,...

Karen Forrest is the VP of Marketing at JAN-PRO Systems International , franchisor for JAN-PRO Franchise Development and JAN-PRO Cleaning & Disinfecting, a commercial cleaning franchise that was recently ranked 34 on Entrepreneur magazine’s Franchise 500 list.  Karen joins our host Erin Martin to discuss her team's focus areas, their challenges, and the digital marketing tactics that have...

Fibrenew Franchising is a Canadian company with 303 locations and specializes in leather, vinyl, and plastic restoration. With a rich history dating back to 1985, this company manufactures a highly specialized proprietary product line and has pioneered the repair techniques and exclusive color-matching technology that their technicians use daily.  In this episode of The Art of Franchise Marketing,...

Charles Bonfiglio is an entrepreneur with over three and a half decades of experience developing and leading best-in-class franchise organizations. Today, he is the CEO of Tint World® Automotive Styling Centers™, America's largest and fastest growing auto styling and window tinting franchise.  In today's episode of The Art of Franchise Marketing, Charles discusses his journey from a fran...

Adam Sutton is the president of RNR Tire Express, a national franchise retailer of safe, quality tires and custom wheels with 175 locations in 28 states. In this episode of the Multi-location Marketing Leader podcast, Adam and Erin discuss the most effective franchise marketing strategies — from OTT advertising to TikTok marketing. Adam shares valuable insights about video content, SEO, TikTok tre...

Big Frog Franchise Group is a custom T-shirt boutique with over 75 stores in the US and Canada. The company's CEO and president, Tina Bacon-DeFrece, is our guest on the newest episode of Multi-location Marketing Leader. Tina was part of the founder team and was in charge of marketing. Although in a new role now, Tina is still involved in the marketing part of the business, as marketing is her...

Jamie Eslinger is the SVP of marketing and integration at The Little Gym, a learning and physical development center for kids under the umbrella of Unleashed Brands. With nearly 400 locations in over 30 countries, The Little Gym is the world's premier experiential learning and physical development franchise for children ages four months through 12 years.  In this episode of the Multi-location...

In this episode of Multi-location Marketing Leader, Eric shares what transitioning from one role to another looked like, the challenges he faced, and the lessons he learned. He also explains why providing a unique experience is their North Star and what they do to reach it. Finally, Eric and our host Erin Martin discuss why hiring and onboarding, if managed right, is critical for business growth. 

Prior to joining Always Best Care, Sean Hart spent over six years at American Family Care (AFC) as the vice president of franchise development. Today, he is in the same role at Always Best Care and is also a member of the Forbes Business Development Council. In this episode of Multi-location Marketing Leader, Sean joins host Erin Martin to discuss what works in franchise development. They also tou...

Marketing is the backbone of any successful business. And it's all the more essential when you're trying to position your franchise business. But trust is by far the most crucial aspect of a successful franchisor-franchisee relationship.  In this episode of the Multi-location Marketing Leader podcast, our host Erin Martin welcomes Katie Lacy, the director of marketing at Redline Athletic...

With 15 years of sustainable growth, Junk King is not just a world-class franchise brand, but also a software company. In this episode of the Multi-Location Marketing Leader, Erin Martin chats with Junk King Franchise Systems Crissy Russo, VP of Marketing, and Michael Andreaachi, CEO, about the KPIs that matter, digital marketing tactics that are working for them, and how they approach software de...

Abby Fogel is the VP of Marketing & Brand Relations at Unleashed Brands, a franchise growth accelerator that helps kids learn, play, and grow. Their brands include Urban Air, The Little Gym, Snapology, Premier Martial Arts, XP League, and recently acquired Class 101. In this episode, Abby shares how their team tackles shared services across their portfolio of brands, how they’ve reinvented dis...

As the Vice President of Digital Marketing for United Franchise Group, Chad Palmer has his finger on the pulse of the industry through the more than 1,600 franchise locations across 11 brands in 80 countries under his company’s oversight. In this episode Chad shares his insights on what it takes to build sustained, long-term franchise growth, the systems and tools they use to marketing across an a...

As the Co-Founder and CEO of Rockbox Fitness, a state-of-the-art fitness studio where Fight Club meets night club, Roger Martin knows what it takes to build a brand from the ground up. In this episode, Roger shares how he kept the customers' motives, behaviors, and needs at the center of their brand experience to grow a brand to over 100 locations sold in 4 years. A true marketer at heart, Ro...

Red Boswell is a catalyst that accelerates change and growth across the franchise industry. Throughout his storied franchise leadership career and now as President of IFPG, Red has mastered the strategies that drive effective growth. In this episode, Red talks about the importance of optimizing your time and effort, how marketing and FranDev teams can work together, and why self-awareness is essen...

Shana Kristi and Alex Setchell know what it takes to scale franchise marketing success. In this episode, Shana and Kristi share their insights on engaging franchisees through easy to follow marketing playbooks—plus the marketing strategies that have grown Goldfish into a national brand and the leading swim school franchise on the Entrepreneur Franchise 500.