The MotUS Edge

In this powerful episode of The MotUS Edge Podcast, Stacy and Casey sit down with Joey Gamper Cuthbert, author of Squad Safe, to talk about creating real change in the culture of cheerleading. From moving past performance-at-all-costs mindsets to fostering environments where athlete wellbeing, transparency, and mental health come first, Joey shares practical strategies that empower coaches and upl...

Summer's ending with a bang in the All Star cheer world, and Stacy, Casey, and Kevin are here to share all the chaos! From wrapping up the summer season to pivoting into back-to-school mode, this trio dives into the whirlwind that is gym life during transition time. Fair warning: they rarely stick to the script in this one, veering off into hilarious stories and uncontrollable laughter that'll hav...

Join hosts Stacy and Cole as they dive into the essential role of respect in achieving success. In this episode, they explore how respect is a two-way street—something you must give freely while also earning from others. Through their signature banter and dad jokes that'll make you groan (in the best way possible), Stacy and Cole break down why respect forms the cornerstone of meaningful professio...

Join Casey and Stacy on today's episode of The MotUS Edge podcast as they dive into the game-changing strategy of business diversification!   🔍 Discover why expanding your business offerings can be the key to long-term stability and growth   💡 Get actionable strategies for identifying new revenue streams that align with your core business   🚀 Explore creative diversification ideas you might nev...

Join Stacy, Casey, and Kevin as they sit down with fresh gym owners Brinti Walker and Jenni Brown for an honest conversation about the realities of starting a gym business. From navigating unexpected challenges to finding your footing in those crucial first months, Brinti and Jenni share their real-world experiences while our hosts offer practical tips and hard-earned wisdom for anyone considering...

Casey, Stacy, Kevin, and Cole take a quick break from the usual format to celebrate Independence Day with some patriotic spirit and groan-worthy dad jokes that are sure to make you red, white, and blue in the face! Join the crew as they share how they're celebrating the holiday and deliver some star-spangled humor that's almost as explosive as the fireworks. It's a bite-sized dose of freedom, fun,...

In this dynamic episode, Cole and Stacy dive deep into why continuous learning is the ultimate competitive advantage for business owners. Discover why the moment you stop growing is the moment your business starts dying. Stacy shares her personal "learning addiction" and how it's transformed her business approach, while Cole reveals practical strategies for making education a cornerstone of your o...

In this episode, Casey and Stacy dive into the art of selecting the perfect choreographers for your gym programs and teams. They share insider tips on how to identify choreographers whose style aligns with your gym's vision and how to prepare your coaches and athletes to make the most of these valuable sessions.   Whether you're a coach looking to elevate your routines or a gym owner wanting to ma...

This week, Kevin and Casey sit down with Brittany Sterkle, owner of Motion Athletics in Bozeman, Montana, for a conversation filled with laughs and valuable insights. Brittany shares her journey from teaching cheer classes in her now-husband's dance studio during college—admitting with humor that "back then, no one knew what they were doing!" But what started as humble beginnings has evolved into...

Join us as we sit down with Carlos Foster and Andrew Day from All Day Cheerleading to explore the fascinating evolution of cheerleading. Our guests share insights on how this dynamic activity has transformed over the years to become the diverse sport it is today. From traditional school squads to recreational programs and competitive all-star teams, we break down the different pathways and styles...

Join hosts Stacy, Casey, and Cole for an electrifying conversation with multi-talented performer Bettis Richardson! From his roots as an all-star cheerleader and dancer to choreographing across the nation, Bettis shares his journey to Los Angeles, California where he pursued his dreams of becoming a singer-songwriter and entertainer. Now crushing life as the frontman of the internationally acclaim...

n this episode of The MotUS Edge Podcast, we sit down with All Star Pioneer Kevin Jones, whose passion for All Star cheerleading has shaped his entrepreneurial journey. After successfully building and selling his business, Kevin took a well-deserved break before returning to the industry with his latest innovation: The All-Star Premiers—a turnkey showcase solution for All Star gyms looking to kick...

Join hosts Casey and Stacy as they welcome Nelson De Dios, creator of the innovative CheerSync App. In this episode, Nelson takes us behind the scenes of developing a specialized application designed to transform the All Star Cheer tryout experience. Discover how CheerSync streamlines the complex team formation process, giving coaches powerful tools to make more effective decisions while saving va...

Join us as we sit down with Sean Timmons, a respected figure in the cheerleading community. Sean takes us on a journey through his early days in cheer and shares heartfelt reflections on his interviews with Stacy for "The Pioneers of All Star" book—an honor that meant a lot to him.   The conversation shifts to Nfinity's passion project: The College Combine. Learn how this innovative program operat...

Join us for a delightful conversation with Kali Seitzer! Kevin shares hilarious stories from Kali's early days in his gym, revealing the journey that shaped her coaching philosophy. Discover how Kali's psychology background gives her unique insights when working with young athletes, creating meaningful connections that go beyond skills training. Plus, get an inside look at her renowned Cheerfest c...

Join Casey and Stacy in this week's episode as they dive into the art of gym industry networking! Discover why building professional connections is crucial for gym owners and how to do it effectively. The duo shares hilarious stories about the most unexpected places they've convinced people to sign up for their gyms - from jury duty to the gynecologist's office. Don't miss this entertaining and in...

From graceful pirouettes to powerful business moves! Join us on The MotUS Edge Podcast as we sit down with   , former all-star and collegiate dancer turned dynamic entrepreneur. Sierra shares her inspiring journey of founding Imago Dei Consulting and reveals what sparked her bold leap from the stage to the boardroom.   Get ready for an energetic conversation as Sierra unpacks the thrills and chall...

Join us this week as we sit down with the incredible Molly Williams! From dazzling audiences as an all-star dancer to becoming the brains behind Stage 8 Dance's ambassador program, Molly's journey is as inspiring as it is entertaining.   Molly takes us back to her early days in dance studios, sharing hilarious behind-the-scenes stories from her competitive dance career and how those experiences sh...

In this fun episode, we tackle the counterintuitive truth about All Star Gyms - if you're not struggling with parking issues, you might not be growing fast enough! Join us as we dive into the real-world challenges of rapid gym expansion and what it means for your business. We field questions from gym owners nationwide, addressing crucial concerns maximizing limited floor space, and navigating the...

Join Stacy, Cole, Casey, and Kevin as they tumble through the ups and downs of competition season. We unpack essential strategies for helping coaches manage aspects of event day - from celebrating winning routines to bouncing back from falls, handling parent interactions, and navigating event officials with grace.     Drawing from decades of combined experience, the team shares battle-tested wisdo...

How do you make the most of every square foot in your gym? Join us on The MotUS Edge as we unveil creative strategies and practical solutions for maximizing your facility's potential. Our team shares insider tips that prove bigger isn't always better - it's about working smarter with the space you have.   Whether you're running a compact gym or a sprawling facility, you'll discover innovative ways...

From famiy produce store, to dance studio, to Shark Tank success: Join us for an inspiring conversation with Bri Zborowski, co-founder of Apolla Performance Socks! This episode takes you on Bri's remarkable journey, from her early days working at her family's produce store to becoming a powerhouse entrepreneur. Together with her best friend Casey Jones, Bri transformed her passion for dance and we...

In this captivating episode of The MotUS Edge, we sit down with cheerleading pioneer Lance Wagers, whose 45+ year journey influenced the All Star industry as we know it today.   Lance and his wife Carol made history when they coined the term "All Star" - a phrase that would become synonymous with competitive cheerleading worldwide. From establishing Dallas's first cheerleading gym with a new her b...

Got parent employees? This quick-edge episode of The MotUS Edge Podcast Short is for you! Join Stacy and Casey for an essential conversation about the unique dynamics of hiring parents at your gym – whether they're spotting back handsprings or managing your front desk.   In this power-packed session, we're tackling the dos and don'ts of bringing parents onto your payroll. Get practical tips for ma...

Step into cheerleading history with The MotUS Edge Podcast! Join us for a special pioneer episode featuring the legendary Dennis Worley, one of the masterminds behind All Star Challenge.   Get ready for an incredible behind-the-scenes journey as Dennis shares untold stories of working alongside Don Collins to create All Star Challenge, giving us a front-row seat to the birth of themed events in co...