The MotUS Edge

In this MotUS Edge Podcast, Stacy Rowe and Kevin Brubaker sit down with Alex Gaggioli, founder of Cheer Theory, to unpack the data-driven backbone of All Star cheerleading. From tracking over 1,300 competitions a season to understanding industry trends, scoring transparency, and the evolution of Worlds teams, Alex shares how Cheer Theory became the go-to resource for coaches, gym owners, and fans....

In this milestone episode of the MotUS Edge Podcast, Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker celebrate one full year behind the mic and reflect on the wins, challenges, and growth of 2025. From business expansions, mergers, book launches, and leadership lessons to balance, health, family, and bold plans for 2026, this episode is equal parts reflection and forward momentum. Honest i...

In this festive MotUS Edge Mini Christmas Podcast, Stacy Rowe, Casey Jones, and Kevin Brubaker swap holiday traditions, favorite Christmas movies, family memories, and a perfectly groan-worthy dad joke. From Italian Christmas Eve feasts and potluck breakfasts to Santa visits, candlelight services, and Die Hard debates, this lighthearted episode is a reminder to slow down, laugh often, and cherish...

In this power-packed episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with leadership truth-teller and author Tilmer Wright to unpack his hit book How to Manage Without Being a Jackass. From the sacred duty of leading humans to the messy art of honest feedback, the trio dives into real-life stories, hard-won lessons, and the humanity at the heart of great leadership. If you'v...

Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker tackle one of the most essential—and misunderstood—topics in business and life: budgeting. From running a profitable gym to managing personal finances, the crew dives into how to build a budget that's not a restriction but a roadmap to freedom. They share hard-earned lessons, common mistakes, and tips on balancing financial discipline with li...

In this powerful episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Cole Stott sit down with Carmine Silano, founder of CheerSounds, to talk about transforming cheer music, scaling a business with tech, and overcoming life's toughest challenges. Carmine shares his journey from computer science to cheerleading, the creation of CheerSounds' groundbreaking music platform, and how he rebu...

The Jones family takes us inside their grueling 29029 Everesting adventure — eight climbs, 36 hours, no excuses. Stacy and Casey sit down with Heather and Emily Jones to unpack the training, the fear, the grit, and the life-changing triumph of summiting again and again. From near-quitting moments to powerful family breakthroughs, this unforgettable story shows what happens when ordinary people cho...

In this special bonus episode, Stacy Rowe sits down with Cole Stott and Ann Lehrmann to unpack the historic merger between The ONE and Prime All-Star Finale. They dive into how the ONE Prime Finals came to be, what this united vision means for gyms, athletes, parents, and EPs, and why this partnership might just reshape the cheer and dance postseason forever. Fresh clarity, big-picture strategy, a...

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones welcome Tara Harris—Prime All-Star Finale Executive Director and Chief Sales Officer for MotUS and CX Brands. Tara shares her incredible journey from gymnast to collegiate cheerleader to industry leader, reflecting on her early days at GymTyme with James Speed, lessons from Jamfest, and her philosophy on transformational l...

In this inspiring episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with world champion cheerleader Liam Potolsky to talk about his journey from middle school cheer to Weber State and the Pro Cheer League. Liam opens up about perseverance, creativity, and redefining what it means to win in cheerleading. Tune in for insight, motivation, and laughs from on...

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with iClassPro founder Chris McNabb to talk about his incredible journey from a power tumbler and gym owner to the creator of one of the most trusted software systems in the cheer, gymnastics, swim, and youth sports industries. Chris shares how a simple Rolodex inspired iClassPro, the lessons learned through two d...

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Kevin Brubaker sit down with James Kersey and Emilee Fenn from All Out Brands to talk about their journey through cheer to founding one of the most respected independent event brands in all-star cheerleading. They share how All Out Championships began, the challenges of building a company during the rise of The Summit, and their missi...

In this MotUS Edge Podcast bonus episode, host Casey Jones sits down live at the MotUS Business Expo with keynote speaker Aaron Flaker, Kari Pickering from iClassPro, and Sean Timmons from Nfinity. Together, they discuss the evolution of the cheer industry, leadership lessons, entrepreneurship, and the importance of athlete experience in All Star cheer. From the early days of JAMBrands to the next...

In this episode of The MotUS Edge Podcast, Stacy Rowe and Kevin Brubaker dive into the keys for starting cheer competition season strong. From setting realistic expectations with athletes, parents, and coaches to building confidence through consistent training, they share strategies that help programs thrive under pressure. Stacy and Kevin discuss the importance of communication before and after e...

In this special MotUS Edge Podcast bonus episode, host Casey Jones goes live from the MotUS Business Expo with some of the biggest names in the cheer and dance event world — All Out Brands, American Spirit Championships, Choice Events, and World Cheer Co. Hear powerful insights from James Kersey, Paul Skinner, Dennis Worley, and Jabreel Rayam as they share stories of innovation, collaboration, and...

On this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, Kevin Brubaker, and Cole Stott share their funniest and most chaotic competition season stories—from missing team music at CHEERSPORT to building haunted house backdrops that nearly collapsed. Beyond the laughs, they dive into real strategies for gym owners: setting clear expectations with athletes and parents, improving com...

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with Orson Sykes, the visionary founder of Twist and Shout. Orson shares his journey from NCAA gymnastics champion to one of the most respected leaders in All Star cheer. He opens up about starting his gym, the challenges of hiring and retention, building strong athlete foundations, and navigating...

The first podcast where the gang is all together in person - Join Stacy, Casey, and Cole from the 2025 Business Expo as they get ready to kick off this year's event.   Enjoy clips from some of the guests that have joined the expo in making it our largest and best yet!   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus....

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with special guest Jenna Kennedy to unpack her inspiring journey through cheerleading, sports, and business. Jenna shares how she grew up in all-star cheer, earned life-changing opportunities with the New York Yankees and Charlotte Hornets, and eventually found her way back to the cheer world thro...

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Jason Larkins,   and host of Let's Talk Cheer Podcast. Jason shares how he launched his show during COVID, the hurdles he overcame, and the lessons he's learned about transparency and leadership in the cheer industry. He also gives us a behind-the-scenes look at his brand-new book, Upside Down and Back Again:...

In this short but powerful episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones dive into the challenge of making tough decisions when there's no perfect answer. From navigating life-changing choices during COVID to handling emergency situations in the gym, they share real strategies on gathering input, trusting your instincts, and knowing when to pivot. They also discuss the importance o...

On this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Kevin Brubaker dive into the importance of building a leadership pipeline inside your gym. From junior coaching programs to developing directors and future owners, they share real stories of how athletes can grow into strong staff members and leaders. Stacy and Kevin unpack the traits that make a great leader, the role of mentorship,...

In this special episode of The MotUS Edge Podcast, hosts Stacy Rowe, Cole Stott, and Kevin Brubaker welcome Varsity's Bill Seely and John Newby to reveal the launch of the Pro Cheer League. From tryouts and team selection to league expansion and athlete pay, they unpack everything about this groundbreaking step toward a professional cheerleading path. Hear how Pro Cheer League combines the best of...

Join Casey, Cole, and Kevin as they dive deep into co-host Stacy's incredible writing career! From her four published novels to her latest passion project, "The Pioneers of All Star Cheer," Stacy shares how her fiction writing background led her to tackle the untold history of the All Star cheerleading sport. Discover the extensive research process that involved interviewing over 100 pioneers and...

Join Casey and Stacy on The MotUS Edge Podcast this week as they dive deep into the transition from coach to director or owner. In this insightful episode, they explore the key mindset shifts required to move from being an individual contributor to becoming an effective leader. Learn how to build your business acumen without losing your passion for coaching, navigate the delicate balance of managi...