Chris Clarke
The Motor Files Podcast
"Your Front Row Seat To The Auto Industry’s Latest Trends" Chris Clarke brings 20 years of dealership experience and 12 years as a Toyota-trained Parts Manager to The Motor Files. This podcast offers auto enthusiasts clear and practical insights into the latest car technologies, industry updates, maintenance tips, and buying strategies. With a mix of solo episodes and occasional guest appearances, Chris shares two to three episodes each week, giving listeners the tools to make informed decisions and get the most out of their vehicles. Tune in to The Motor Files for advice you can trust and a p...
Author
Chris Clarke
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
The Number One Problem Affecting The Auto Industry 03.06.2022 5:24
The generational curse of the Automotive Industry is car theft. Today we look at two dealers who were affected courtesy of Tiktok. @newspodcasttherealnews @adamnomer Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref =sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+gu...
Meet The World's Most Expensive Car 31.05.2022 8:49
A 1955 Mercedes Benz 300 SLR Ulenhaut Coupe for $142mil in a secret auction in Germany on May 5, 2022 Mercedes-Benz Chairman Ola Kallenius has confirmed. Today we explore this story. See links below. https://driving.ca/auto-news/entertainment/this-nine-figure-vintage-benz-is-the-worlds-most-expensive-car https://www.youtube.com/watch?v=xOG_-KN4taU https://www.youtube.com/watch?v=NkFdXoqyqlA Grab a...
Mobile Gas Station Hit The Streets 27.05.2022 7:15
Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref =sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4 https://partsmanagerpro.gumroad.com/l/qtqax Check out my website! https://www.partsmanagerprof.com/ Please remember to like, share and leave you...
Best Practice Review: Toyota Dealer Goes Directly To High School 24.05.2022 13:32
Toyota of Cedar Park currently has 17 technicians who came out of Rouse High School. They leave school with three years of training — an indication of how serious they are about that career path as technician shortage grows. Link to the article: https://www.autonews.com/best-practices/toyota-cedar-park-works-schools-find-train-future-staffers How To Become A Mechanic | TikTok Reaction: https://www...
Car Buyers Moving to Online Sales 18.05.2022 16:00
The pandemic has spawned an evolution of e-business including Car purchases. Today we explore the reasons in this video. Of course I had to give my spin on where parts purchases are involved. Link to the featured video: https://www.youtube.com/watch?v=lTVMxMAIeKM Check out my website! https://www.partsmanagerprof.com/ Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts...
The CATALYST CONVERTER Mystery Revealed 10.05.2022 10:55
Catalyst converter thefts are increasing at an alarming rate. Shops cashing in, suppliers cashing in on plates, while you fork out thousands of dollars plus the inconvenience. We look at why thieves are stealing them, what they do with them and how you can protect your catalytic converter so a thief will move on to the next car. Link to the featured video: https://www.youtube.com/watch?v=d1OoxDe-I...
EMPLOYEE LOYALTY: One Question You Don't Want To Ask Anymore 06.05.2022 8:35
Today I will share a little more about my journey. But I can't help but wonder, is there still the term loyalty to company? The automotive sector is unpredictable. Sometimes unstable but most part adventurous with anxieties if you are in the right position and dealership. Link to article: https://www.cnbc.com/2022/04/28/ford-cuts-580-us-salaried-agency-workers-as-it-restructures-for-evs.html Grab...
NASCAR Shecanic Making History 03.05.2022 10:41
Another Shecanic making history. Link to videos used: https://www.youtube.com/watch?v=ZsDyTaK_28A https://www.youtube.com/watch?v=r9SpgdMWUAE We Need More Shecanics: https://www.youtube.com/watch?v=YbUukVkLUGs&list=PLppiTSv3WXxyqjh7tQL04y3peACEMe_k9 Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref =sr_1_4?cri...
Ford Electric University 29.04.2022 11:10
While dealer training initiatives are not new, Ford and other automakers are now thinking through creative educational approaches because of the profound shift EVs are bringing to the industry. Link to article: https://www.autonews.com/dealers/fords-electric-university-train-dealers-all-things-ev Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strateg...
What Everyone Ought To Know About BLOOD BATTERIES 26.04.2022 14:17
Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref =sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4 https://partsmanagerpro.gumroad.com/l/qtqax Please remember to like, share and leave your comments. Videos are uploaded weekly. For the full vid...
PARTS ACTION PLAN Explained 101 19.04.2022 13:10
Today we go a little into the Parts Action Plan which is a continuation of the Parts Monthly Report as the "Things To Do" for the Parts Department. These were highlighted in my ebook The Parts Manager Guide. Parts Managers are Project Managers and must carry out their tasks as such. These tools are necessary to assist with the day to day functions. Grab a copy of my book: "The Parts Manager Guide"...
Dealership Absorbing Auto Groups Are At It Again 12.04.2022 6:49
Today we review another take over by a large auto group, however, this time it's a manufacturer who decides to forgo their operation in order to concentrate on the core business. Link: https://ca.finance.yahoo.com/news/mercedes-benz-canada-announces-sale-170000282.html Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23...
Parts Monthly Report - Why This Report Is So Important 05.04.2022 14:09
The most important tool used by the Parts Manager is the Parts Monthly Report which shows at a glance both your performance and that of your department. Today I will break this down. If you need a copy of this report please feel free to email me at:partsmanagerpro@gmil.com Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B0...
Book Launch 29.03.2022 16:11
Today I present a brief overview of my eBook The Parts Manager Guide now available on Amazon and Gumroad. This book was created through strategies I used while working as a Parts Manager at three different dealerships managing multiple brands. Hopefully this does not go in vain. Links are below I will be working on part 2 to incorporate some of the tools used for target achievements and performanc...
Ford Punish Dealers Caught Price Gouging 22.03.2022 10:06
Due to soaring demand, microchip shortages and supply chain issues, car prices have soared. The average price for a new car was a record-breaking $47,077 in December 2021. Some dealers decided to cash in on this demand by increasing the MSRP on some models. Some Ford dealers were called out by Ford CEO Jim Farley. Link Article : https://www.motortrend.com/news/ford-f-150-lightning-ev-dealership-pr...
If Dealerships Are So Terrible, WHY Don't Statistics Show IT? 15.03.2022 8:26
Today we look at the Lemon Law and the Dealership. Is it better for manufacturers to go directly to customers or will individuals hired by dealerships be allowed to do as they please? So many questions can be asked, however, when something goes wrong, then the entire dealership takes the blame. Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategie...
Why EV Owners Return To Gas Vehicles 08.03.2022 12:49
EV owners sometimes realize that it does not work out the way they expected. Hence they return to gas emission vehicles which is currently more dependent as EV are not yet equipped to handle a lot of the current challenges that drivers often meet on a day to day basis. This video goes through some of those challenges. Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts...
Ev Chargers Podcast 01.03.2022 11:15
"Electric car etiquette is something all new EV owners – and combustion car owners for that matter – are faced with learning, and often it is via the unwritten book called experience. Watch today as another social behavior unfolds that I now label as "charge rage." Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P...
Dealerships & Cancel Culture 22.02.2022 11:27
No one is spared. Dealerships are under siege from dissatisfied customers who now run to social media to express their disappointments. Gone are the days when we cordially write or call to and have quiet resolve. The world must know how unsatisfied we are. Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref =sr_...
The Quickest & Easiest Way To PUTTING DOWN EACH OTHER 15.02.2022 8:19
Today We highlight the new ongoing trend to put down each other rather than taking up the phone and calling. The auto industry stood for something years ago. Today I review two videos from Tiktok of course so we can find a balance for renewed customer trust. Let's get back to basics. Grab a copy of my book: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-...
Will EVs Kill Gas Stations? 08.02.2022 12:44
Governments particularly in first world countries want an instant reduction in emissions. But it's not that simple. It never is. There is cause and effect. This episode highlights the concerns of those who will be affected. Check out my book exclusively on Amazon: "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref =sr_1_4?crid=3UZYOGZ...
Black Owned Dealerships Are Far & Few 01.02.2022 9:29
Thomas Moorehead wanted to pursue a career in education. He was at the peak of his career when he decided to take a risk in the automotive industry in 2001. And it turned out to be worth it as his company, Sterling Motorcars became the first African American Rolls Royce Dealer in the World and first African American Lamborghini and McLaren Dealer in the United States. Even more, it still continues...
What If Toyota Was Right? 25.01.2022 13:28
Toyota has been slow to adopt electric vehicles. This is due to the fact they choose to accept the status quo and test for alternatives for both the environment and customers. Today we share their views on this. Link to the EV Revolution video: https://www.youtube.com/watch?v=1WkPOjJDXLU&t=13s Links to the featured articles: https://www.topspeed.com/cars/car-news/toyota-is-right-on-their-stance-to...
Proof Of After Sales Podcast 18.01.2022 9:52
Customers are no longer afraid to show their disappointment using social media for the world to view. Today's episode highlights just how they are willing to show how unsatisfied they are with some members of our auto industry. Please remember to like, share and leave your comments. Videos are uploaded weekly. For the full video you can find here on my YouTube channel: https://youtu.be/gZvb06nuiF4...
The Ugly Truth About PARTS AND SERVICE IN THE SALES PROCESS 11.01.2022 13:23
Car sales only make of 58% of sales and 26% of Gross Profit. However, emphasis is always placed on the sales department and how much deliveries they can push through the door. This video breaks down various components of the delivery process and how dealerships and dealers have gained the reputation to take more from the unsuspecting buyer. Link to video featured video: https://www.youtube.com/wat...
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