The Most Important Question

This week: What climate change means for insurance Pregnancy and the COVID vaccine Food insecurity in America What wildfire smoke means for air quality Internet blackout in Iran What we can do Understand your flood risk with Flood Factor, a free tool t...

This week: It's hurricane season Viral levels in wastewater spiking What the world might look like in 2050 Results from the biggest-ever Alzheimer's study Asking better questions about our apps Action Steps Send disaster recovery supplies to Florida, d...

For decades Americans have relied on wood, oil, and gas to power, heat, and cool our homes, and the water we use to drink, cool, and bathe in. But these things have helped fuel our climate crisis – by some estimates, residential energy use accounts for...

This week: The companies building a new clean economy (and the pretenders) The "I" in COVID Defrauded pandemic funds for hungry kids Preventing overdoses with safer supply programs Increasing surveillance Action Steps Read Protocol's tips to make your ...

Let’s say you get sick. Diabetes. Cancer. Heart disease. Long COVID. PTSD. MS. Depression. Alzheimer’s Despite the best efforts of your physician, nothing’s working. They’re out of answers, and you’re out of questions. You might both be increasingly ou...

This week: What's happening with cars and micro-mobility in America Brain fog A food system rundown The corporations backing a national abortion ban Border agents are taking your phone data Action Steps Watch this short about Statiq, the Indian startup...

Curious about the climate? Then there’s a show I want to tell you about— A Matter of Degrees, where Dr. Leah Stokes and Dr. Katharine Wilkinson tell stories about the powerful forces behind climate change — and the tools we have to fix it. You know cli...

This week: Corporate clean energy purchases go down as temperatures go up The current status of COVID-19 vaccines Moving towards a healthier, climate-friendly diet A promising new malaria vaccine Back to the drawing board for a federal online privacy b...

This week: The cost of electrification The end of free COVID tests The water crisis in Jackson Minimizing cancer treatment side effects The companies selling your location data to the police Action Steps Read Rewiring America's home electrification gui...

This week: Heat in China ramping up a clean economy arms race How to learn more about Long COVID Cleaning up after coal Magic mushrooms and depression Better data for pregnant people Action Steps Check out CTVC's rundown on Ira's impact on capital cost...

This week: What IRA means for cars Centralizing data for the next pandemic A parched Earth Big Pharma is Big Mad about IRA Fingers crossed that Big Tech will protect democracy Action Steps: Listen to a very-Ira episode of "The Coolest Show" podcast Che...

“What can I do?” This is the question I get most often. It’s the question that early on pivoted our newsletter and then this podcast towards measurable action steps that help you feel better and drive systemic change. I don’t have anywhere near all the...

This week: Ira’s here and ready to fund the future It’s back to school and the air’s still not clean Our relationship with water is changing everywhere Monkeypox folks are helping each other Facebook’s liable for a whole lot of data Get more: Get more ...

In a world where trust in institutions and in news is falling and the role of influencers is growing, finding the connective tissue between you and your audience is key to, well, connecting. To establish a rapport, which can if nourished, lead to trust...

This week: A surprise for climate development that isn't terrifying? Facebook might relax their COVID misinformation policies Less land, more rice Alzheimer's under a microscope A treasure trove of biological proteins Get more: Get more news, analysis,...

This week: How to beat the heat in your city COVID quackery Introducing "Explainers"! A blockbuster depression study A new federal privacy bill is comin' Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got fe...

This week: Manchin fuels more heat waves COVID reinforcements on the way India and California fight plastic How we fight monkeypox Wow Ring doorbells are not great Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant....

We have ignored vaginas for so long. Hear me out. On the one hand, history and popular culture, from god-kings to love songs to movies to fan fiction, are littered with supposedly straight men with a single pursuit: intercourse with a vagina. But along...

This week: What's a chief heat officer? Fixing schools in the time of COVID Why plant-based meat is a massive 80/20 move for the climate (and your health) Uh, Juul is back? Google's hiding your "sensitive" location data Get more: Get more news, analysi...

I think about time a lot. Some days I feel ancient, some days I can’t believe how old I am. I’ve got kids, too. I can’t believe how fast they’ve grown up already. They love so many things. Swimming. Cooking. Plain pasta. The beach. Vegetables, somehow....

This week: The SEC's coming for greenwashing in a real way BA4: Endgame and BA5: Infinity War are here and immune evasive Eat more local veggies Bye-bye vapes (and nicotine?) A digital privacy bill might actually see the light of day Get more: Get more...

This week: Where do gas cars go when we buy electric? A bunch of COVID updates The Colorado River's next chapter What's next for Alzheimer's Holy shit Facebook's tracking pixel is more invasive than expected, which is saying something Get more: Get mor...

This week: Biden's going it alone on electrification Moderna's got a new booster Why food is so expensive An unbelievable cancer result Apple's saying goodbye to passwords Get more: Get more news, analysis, and Action Steps at newsletter.importantnotim...

Soup to nuts, I’m more concerned about COVID today than I’ve been at any point in the past year. I don’t think it’ll be a horror show soon, not like it was before, but we haven’t (yet!) put ourselves in a position to get ahead of a virus whose entire j...

We are all being pulled in so many different directions. The clock is ticking and we have a climate and virus and society and economy to fix and we’re distracted, all of the time. Not just by all of these immense, complicated, systemic issues, not just...