Important, Not Important
The Most Important Question
You already know things are broken. You read the news, you listen to the analysis, you've got the outrage. What you don't have is a plan. The Most Important Question — 6x Webby-nominated, 2x Signal Award-nominated — is a weekly conversation with one person who stopped asking "what can I do?" and went and found out. Not pundits. Not commentators. The scientists, doctors, nurses, journalists, farmers, activists, and policymakers who are doing the actual work on the frontlines of climate, public health, democracy, AI, food, water, medicine, and justice. Host Quinn Emmett goes deep with each of th...
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Important, Not Important
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Latest episode
Jun 22, 2026
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Episodes
Essay: The Inevitable Future 26.06.2023 24:38
This week: Is the future inevitable? Plus: A lack of OB-GYN’s in a post- Roe world, some new bills for agrivoltaics, the best in climate journalism, the link between COVID and Alzheimer’s, misinformation, and more Here's What You Can Do: ⚡️ Our algorit...
Essay: Start Over (Again) 09.06.2023 20:45
This week: Got fired? Start over. Plus: More young people are getting cancer, the rise of solar power, new YouTube misinformation rules, getting paid to bike to work, and more Here's What You Can Do: ⚡️ If apocalyptic skies and hazardous air quality re...
Essay: 10 Questions You Need to Ask Right Now 07.06.2023 15:10
This week: Ask these questions before you click on ANYTHING. Plus: Gut inflammation news, California insurance gets harder to find, 750k adults just lost Medicaid, what (non-vaccinated) COVID actually does to your lungs, and more Here's What You Can Do...
Best of: How to Protect Yourself from Wildfire Smoke 29.05.2023 1:03:12
What's in wildfire smoke and how can you protect yourself from it? Those are today's big questions, and my guest is Dr. Mary Prunicki. Dr. Prunicki is the Director of Air Pollution and Health Research at Stanford University under the Sean N. Parker Cen...
Essay: Gradually, and then all at once 19.05.2023 23:13
This week: Things feel pretty out of control. Get used to it. Plus: The Canadian West is burning, Oregon bans PFAS, ChatGPT plugins for everyone, the All We Can Save project is hiring, and more Here's What You Can Do: ⚡️Wildfire smoke exposure is direc...
Health Care Is A Human Right 17.05.2023 1:07:01
Is healthcare a human right? That's today's big question, and it clearly shouldn't be a question, but here we are. My guest to help explain the obvious today is Dr. Sheila Davis, the CEO of Partners in Health. Sheila entered the global health arena in ...
Essay: COVID has ended (or has it?) 16.05.2023 32:41
This week: COVID is over (as far as we know it). What did we learn, and what’s next? PLUS: Gay blood donations are a go, wind power in the UK, social media guidelines, millions for Black farmers, water report cards, and more Here's What You Can Do: ⚡️ ...
Fighting Food Waste With The iPhone of Trash Cans 08.05.2023 54:44
How much food do you throw away every week? And do you have to? That's today's big question, and my guest is Matt Rogers. Matt is a former Apple iPod and iPhone engineer. The Co-Founder of Nest thermostats, Founder of incite.org, and former Chairman of...
Essay: Never Tell Me The Odds 05.05.2023 28:42
This week: Solutions to our biggest problems shouldn’t be so perplexing. On the other hand, washing our hands wasn’t obvious for a couple hundred thousand years, and my kids STILL don't want to do it. Plus: Seasonal allergy news, a new Barbie, non-prof...
Check Your Insurance Policy 01.05.2023 1:06:47
You've got insurance, right? Are you sure? That's today's big question, and my guest is Washington Post reporter Brianna Sacks. Brianna's an extreme weather and disaster reporter for the Post where she explores how climate change is transforming the Un...
Essay: What Would You Say You Do Here 26.04.2023 18:15
This week: Is what you’re working on important? Plus: The cleanest produce, a mosquito factory, lots of rooftop solar, autonomous GPT, maybe, and the latest with the Colorado River Here's What You Can Do: ⚡️ Climate change and mental health are inextri...
Every Climate Action Matters 24.04.2023 1:14:08
What can I do? The simple question is the underlying premise of everything we do here. It's often the easiest one to help people answer for themselves, but from the outside, it's often the most imposing. All of which is why we keep coming back to it, a...
Essay: This Isn't Rocket Science (Unless It Is) 18.04.2023 17:29
This week: A very basic way to use a mental model, you’re welcome. PLUS: Mosquitoes, overseas abortion pills, healthy ice cream, German nuclear power, electric school buses, and more. Here's What You Can Do: ⚡️ Interested in community solar? Check out ...
Best of: Black Moms Matter 17.04.2023 54:53
Why is it so dangerous to have Black babies in America? April 11-17th is Black Maternal Health Week, and so we are replaying one of our favourite episodes from 2021 with guest Representative Lauren Underwood of Illinois, a nurse and former senior advis...
Finding the Humanity in Artificial Intelligence 10.04.2023 58:18
If you had all of the data in the world at your hands, what question would you ask first? That's today's big question, and my guest is Dr. Emma Pierson. Emma is an assistant professor of computer science at the Jacobs Technion-Cornell Institute at Corn...
Best of: What Really Happens When You Just Give People Money? 03.04.2023 1:25:01
What if we just gave people money? That's today's big question and my guests are Caroline Teti and Michael Faye from GiveDirectly. This conversation from 2021, one of my all-time favorites is one of those conversations that can help you truly think out...
Best of: How to Stop School Shootings in the USA 28.03.2023 59:06
We're going to keeping re-running this 2020 episode until America stops sacrificing children. --- Here we are, yet again. We first ran this episode with Fred Guttenberg, father of Parkland victim, Jaime Guttenberg in 2020 - and what has changed? More g...
Where In The World Are All Of The Electricians? 27.03.2023 57:02
Where the hell did all of the electricians go? That's today's big question, and my guest is leading journalist Emily Pontecorvo. Until recently, Emily was an energy, environment, and climate reporter at Grist, one of our favorite publications. She's no...
Essay: ESG is good business (but don't call it ESG) 24.03.2023 19:05
This week: Fighting over ESG is stupid, risky, and bad business. Let’s move on. Plus: RSV vaccines, the E-BIKE Act, Skittles (?), deepfakes, allergies, and a new season of DRILLED What We Can Do: ⚡️ Submit your comment to keep Virginia in the very-succ...
The Dive Into Challenger Deep 20.03.2023 1:20:20
What if you got the chance to dive to the bottom of the ocean? Would you go? And what would you find there? That's today's big question and my returning guest, one of my all-time favorites, is Dr. Dawn Wright, better known the world over as Deep Sea Da...
Essay: Welcome to the Unknown Unknowns 17.03.2023 33:02
This week: What we know — and more importantly, what we don’t — about what AI is capable of, and how much change we’re capable of absorbing. Plus: the Willow Project, H-1B visas, blueberries, honeybee vaccines, climate disclosure rules, next-gen bed ne...
Best Of: Is The Ocean Running Out of Oxygen? Is That Bad? 13.03.2023 1:13:15
What if I told you there was less oxygen in the ocean than there used to be? That's today's big question, and my guest is Dr. Dawn Wright, or as many in the ocean community know her "Deep Sea Dawn." Dawn Wright is an elected member of both the National...
⚡️Your Home Electrification Questions, Answered 09.03.2023 55:43
This week: In response to our ongoing and delightful home electrification series with our friends at Rewiring America, we have received a hell of a lot of questions that are beyond our ability to answer. So we brought in the experts: previous pod guest...
Essay: A living act of resistance 08.03.2023 13:05
This week: Can little-old-you really make a difference? Hell yes you can. Plus: cheaper insulin, cleaner camping gear, a new (lidless) coffee cup, good news on BetterHelp, and maybe even some paid leave. Here's What You Can Do: ⚡️ Help your local farme...
Best of: Lessons From Plants 06.03.2023 1:13:23
What can we learn from trees? That's today's big question, and my guest is Dr. Beronda Montgomery. Beronda's a transformative writer, researcher and scholar who pursues a common theme of understanding how individuals perceive, respond to and are impact...
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