Important, Not Important
The Most Important Question
You already know things are broken. You read the news, you listen to the analysis, you've got the outrage. What you don't have is a plan. The Most Important Question — 6x Webby-nominated, 2x Signal Award-nominated — is a weekly conversation with one person who stopped asking "what can I do?" and went and found out. Not pundits. Not commentators. The scientists, doctors, nurses, journalists, farmers, activists, and policymakers who are doing the actual work on the frontlines of climate, public health, democracy, AI, food, water, medicine, and justice. Host Quinn Emmett goes deep with each of th...
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Important, Not Important
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Latest episode
Jun 22, 2026
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Episodes
Essay: About 2025 06.01.2025 22:49
This week: It’s been a minute. Thanks for your patience. Please check out my 2025 preview, and if you’d be so kind, share it widely. Here's What You Can Do: Donate to Everytown to support their efforts to end gun violence, community by community. Volun...
Bridging Misinformation Gaps with Local Journalism 11.11.2024 1:02:22
What's the missing link in local journalism? That's today's big question, and my guest is Lyndsey Gilpin. Lyndsey is the Senior Manager of Community Engagement at Grist. Lyndsey was the founder and executive editor at Southerly, a nonprofit media organ...
Essay: Only 86,000 To Go. You in? 01.11.2024 10:55
This week: This entire (short!) episode is a call to action. It's time to do this thing...do the thing, but also take care of yourselves and your loved ones these next couple weeks. It's a lot right now. Here's What You Can Do: Donate to the groups tha...
Thinking In Systems To Save An Indivisible World 28.10.2024 1:10:43
Is multisolving the future? Is it today? Should we do more? That's all today's big question and my guest is Dr. Elizabeth Sawin. Dr. Sawin is the Founder and Director of the Multisolving Institute, which is convenient for our conversation. She's an exp...
Poverty Is A Policy Choice 21.10.2024 49:26
How do we make it easier for more Americans to reliably put food (in particular, hot food) on the table? That's today’s big question, and my guest is Salaam Bhatti. Salaam is the SNAP Director at the Food Research and Action Center, a 501c3 that uses a...
Best of: Check Your Insurance Policy 14.10.2024 1:06:05
We first ran this episode in May 2023, but following back-to-back hurricanes in Florida this month, it remains as relevant as ever. You've got insurance, right? Are you sure? That's today's big question, and my guest is Washington Post reporter Brianna...
Best of: Fresh Banana Leaves 07.10.2024 53:55
There’s no word for “conservation” in many Indigenous languages. Some come close, but mean something more like “taking care of” or “looking after.” And that’s probably because the very idea of conservation, to “prevention the wasteful use of a resource...
Essay: Why We Made An App 27.09.2024 27:08
This week: You’d think that -- considering we just spent two years building our new What Can I Do? app -- that I’d have a really good answer for why we were doing it in the first place. But I didn’t. Not until about a week ago. I knew, of course, the p...
Introducing: What Can I Do? 23.09.2024 11:37
It’s another big day in a very big month for us. Our extremely tiny team has been busting our asses for almost two years to bring you something fucking extraordinary, something I’m just so proud of, and now it's here: Our new app: "What Can I Do?" A on...
Finding Joy In Climate Solutions 16.09.2024 41:10
What if we get it right? That's today's big question, and my returning guest is Dr. Ayana Elizabeth Johnson. Dr. Ayana Elizabeth Johnson is a marine biologist. She is a policy expert, a writer, and a teacher working to help create the best possible cli...
Best of: A Conversation With A Future President of the United States 09.09.2024 1:22:27
In this throwback episode from October 2020, Quinn & Brian discuss: Why state elections matter not just for your state but for the future of our planet. Our guests are: Aimy Steele & Amanda Litman. Aimy is a candidate for the North Carolina House of Re...
Essay: How to Eat More Plants (And Less Beef) 26.08.2024 22:11
This week: Next up in our series of “How to Eat More Plants”. Today’s topic? Beef! Here's What You Can Do: Read the essay and get the links online here Donate to the Humane Farming Association to support their work against factory farming. Volunteer wi...
Essay: The Sun Machines Cometh 12.08.2024 13:07
This week: Please enjoy this hopeful ditty on how we have finally harnessed the sun ☀️ — and how we’re just getting started. Here's What You Can Do: Donate to Grid Alternatives to advocate for community-powered solar policy that gets everyone on a clea...
Essay: How To Eat More Plants 05.08.2024 18:43
This week: Today’s post is more of a macro introduction to the why and how of the “eat more plants (and consequently) fewer animals” lifestyle. Deep-dives on how to eat fewer animals, by type, including meat/beef/pork, chicken/turkey, dairy, and fish (...
Essay: The Turn of the Tide 29.07.2024 33:21
This week: We're running an updated version of a popular essay from last year. Tolkien described life (and often, his stories) as a "long defeat", where evil frequently, inevitably wins. But he allowed for "eucatastrophe" — sudden joyous turns (just li...
Everything Is Connected (No, Seriously) 22.07.2024 58:25
How did our planet come to life? Is it alive? And where are we as part of that? Those are today's big questions and my guest is Ferris Jabr. His new book, Becoming Earth: How Our Planet Came to Life, is one of the most compelling, beautiful, timely, an...
AI Ethics Not Found 08.07.2024 1:00:27
When is a cancer scare, a rejected mortgage loan, a false arrest, or predictive grading, more than a glitch in A.I.? That's today's big question, and my guest is Meredith Broussard. Meredith is a data journalist and associate professor at the Arthur L....
Houston, We Have An Overfishing Problem 24.06.2024 1:18:47
How do we stop overfishing if we don't know who's doing the fishing? That's today's big question, and my guest is Jennifer Raynor. Jennifer is an Assistant Professor of natural resource economics at the University of Wisconsin Madison. Before entering ...
🌎 Essay: A Leading Question 20.06.2024 23:45
This week: We are occasionally asked why we link to scientific journals, news outlets, and sometimes even opinion pieces that are behind paywalls. In a world where HBO HBO Max Max and Spotify and everyone else raise prices once a month, it’s a great qu...
Bring A Folding Chair 10.06.2024 47:33
How do we tackle huge systemic intersectional environmental justice issues at the local level? That's today's big question, and my guest is Jacqui Patterson. Jacqui is the Founder and Executive Director of the Chisholm Legacy Project, which helps conne...
The Science of Fiction 03.06.2024 1:04:37
Why is it so important that we share the science of fiction, and what do we do with it once we have it? That's today's big question, and my guest is Maddie Stone. Maddie is a prolific science journalist. She is a doctor of earth and environmental scien...
Essay: In Bruges 27.05.2024 20:05
This week: Do you like cookies? What about olive oil cake? What about chocolate chip coffee cake? Listen on. Here's What You Can Do: 🌍️ Donate to support African farmers by increasing incomes and improving food security through the Alliance for a Green...
Chronic Illness: Not Actually Female Hysteria! 20.05.2024 1:11:14
How do we take a huge chronic disease burden like Lyme disease or long COVID or even long flu and make it so personal that we simply can't ignore it anymore? That's today's big question and my guest is Dr. Mikki Tal, an immunoengineer and a principal s...
Essay: How to get more Good Energy 10.05.2024 12:30
This week: This week I wrote about a groundbreaking and essential new study that — thank christ — is not actually about which seemingly reasonable dietary supplement will definitely extend/tragically cut short your life. It’s about 🍿 film, and after yo...
Essay: Bridget Jones, Climate Hero 03.05.2024 30:56
This week: In this essay, I will argue that Bridget Jones is the perfect climate-era hero, because she is all of us. Here's What You Can Do: 🌍️ Donate to Project HOPE to support frontline teams working to strengthen healthcare systems and respond to cr...
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