The Morning Marketer

In this episode of The Morning Marketer we sit down with Sarah Robb, mindset coach, speaker, and founder of Breakthrough Blueprint. Sarah's journey started with the sudden death of her father when she was 20, followed by the death of her mother six years later. At 26, with no roadmap for grief, she went through traditional therapy, got sick of just talking about the problem, and travelled to Austr...

In this episode of The Morning Marketer we sit down with Jay-Jay Feeney, New Zealand radio icon turned podcast studio owner and co-founder of PodLab. Jay-Jay's journey started at a small New Plymouth radio station and turned into 33 years on air, including two decades on The Edge breakfast show and years hosting drive time on More FM. She left radio in 2024 at breaking point, and a week after resi...

I just dropped episode 26 of The Morning Marketer and honestly, what a ride. In this one I'm pulling the curtain back on why I started this podcast, what the mission really is, and the 3 biggest mistakes I made along the way so you don't have to make them too. If you've ever thought about starting a podcast, or you're stuck in the messy early days of one, this episode is for you. My links: - Insta...

There's a reason you bought that thing you didn't need. It wasn't the ad creative. It wasn't the targeting. It was psychology. Roi breaks down the 3 neuromarketing principles that the best brands exploit to make you buy without thinking.

You've got happy customers and great results, but you're hiding them at the bottom of your website where nobody looks. In this episode I break down 6 ways to use social proof in your ads and content that actually drives sales, with real examples from accounts we run. Stop letting your best asset go to waste. My links: - Instagram: https://www.instagram.com/roiinmarketing/ - TikTok: https://www.tik...

Your Meta ads were crushing it last year. Now your CPAs are through the roof and you can't figure out why. In this episode, Roi breaks down the 5 algorithm and policy changes Meta made in 2026 that are silently destroying ad performance and exactly how to fix each one. My links: - Instagram:** https://www.instagram.com/roiinmarketing/ - TikTok:**https://www.tiktok.com/@roiinmarketing - LinkedIn:**...

In this episode of The Morning Marketer we sit down with Viv Conway, co-founder of Girls Get Off, one of New Zealand's most recognisable and talked about e-commerce brands. Viv's journey started with a socially distanced gin on a driveway during Covid and turned into a million dollar business with a community of 250K loyal followers. She shares how she built every bit of it without a single paid a...

Everyone is panicking that AI is coming for their job.. this is my thoughts. Also I just used Claude to make $15,000 in a single week. In this episode I give you my honest, unfiltered take on whether AI is actually a threat, the exact tools my team and I use every day to save hours, and how I'm using AI to grow Burst Digital faster than ever. My links: - Instagram:** https://www.instagram.com/roii...

AI is changing marketing forever and most brands are not ready for it. In this episode Roi shares her 6 predictions for what the marketing landscape looks like over the next 2 to 3 years, which brands win, which agencies die, why long-form content becomes the new moat, and exactly how to position yourself on the right side of this shift. Make sure to follow as a new ep drops every week! My instagr...

In this episode of The Morning Marketer we sit down with Luke Kemeys, an accountant, financial educator and founder of Next Advisory and Keep The Change, one of New Zealand's most trusted financial literacy platforms. Luke's journey has been one of relentless consistency. He candidly shares how he went from zero clients and a phone propped up for Facebook Lives to building a $2M accounting practic...

My Instagram just hit 20,000 followers. I know that is not a huge number compared to some creators, but the number itself is not the story. The story is the 5 months I stopped posting because one anonymous person in my DMs called my videos cringe, and the decision I made when I came back that I was never going to let that happen again. This episode is for anyone sitting on content they have not po...

Everyone wants to go viral. But after working with 300+ brands, Roi explains why chasing virality is one of the biggest mistakes businesses make and what actually drives revenue instead.

After building Burst Digital from scratch, working with 300+ brands, and generating $150M+ in client revenue, Roi shares the 5 things he would change if he had to start over today. No fluff. Just real, honest lessons from the trenches.

AI cut 60 hours of work out of our monthly workflow. And we're not the only ones. In this episode, I'm breaking down exactly how we use AI at Burst Digital to write copy, repurpose content, and optimise campaigns in a fraction of the time it used to take. I 'm comparing Claude vs ChatGPT and when to use each one, sharing a tool that turns one podcast into 12 social clips in minutes, and breaking d...

In this episode of The Morning Marketer we sit down with David Niethe, a mental performance coach with over 30 years experience working with some of New Zealand's most elite athletes and entrepreneurs. David's journey has been one of relentless self-reinvention he candidly shares how he went from earning $7 an hour as a printer to charging $10,000 for a single session. Using his own limiting belie...

Running ads, posting content, sending emails but still not making money? In this episode, Roi breaks down the 6 real reasons your marketing isn’t converting based on working with 300+ brands and what to fix right now. No fluff, just actionable insights to turn your marketing into revenue.

In this episode of The Morning Marketer we sit down with Stanley Henry, the founder of The Attention Seeker, New Zealand's biggest organic social media agency. Stanley’s journey has been a seven-year evolution he candidly shares the raw side of being an entrepreneur and the story behind his success. Using his experience, he leveraged his insights into a powerful business model, stepping back to le...

In this episode of The Morning Marketer we sit down with Rit Negi, the content creator behind Aspiring Founder. Rit has built a career helping business owners tell their real stories and has worked with major brands to generate millions of views online. Rit’s journey began unexpectedly while he was a university student, he and his best friend started creating humorous TikTok content for his parent...

In today's episode, we sit down with Iyia Liu – a multi-million dollar entrepreneur who has built multiple businesses from absolute zero to tens of millions in revenue. Now, she's founded Make It Happen, a business teaching program helping entrepreneurs start and scale their own ventures. Iyia holds absolutely nothing back in this conversation. She breaks down her entire marketing funnel, revealin...

Want more customers? In this episode, we’re diving into 6 killer digital marketing strategies that’ll help you attract, convert, and retain customers like never before. With over 11 years of agency experience, I’ll share the tactics that have brought real results—no fluff, just proven methods. Tune in and take your business to the next level!

Dreaming of leaving your 9-5? In this episode, I share how I turned a side hustle into a thriving agency, got my first client for free, and made the leap to follow my passion. Ready to take your first step? Let’s dive in!

Social media doesn’t have to be overwhelming. In "Social Media Secrets," we deliver bite-sized, actionable advice to help you create content that stands out, drives engagement, and generates real results for your business.

Welcome to The Morning Marketer! 🎙️ This week, we're diving into one of the biggest frustrations business owners face: getting ghosted by leads and left on read. If this feels all too familiar, don't worry—you’re not alone. In this episode, I’ll share: The #1 reason leads ghost you (and how to turn it around). The step-by-step formula we use lo help our clients stop chasing cold leads and start cl...

Running paid ads can feel like a gamble, but it doesn’t have to be. In this episode of The Morning Marketer, we’re breaking down the four essential steps every business owner must take before launching a campaign. Whether you’re new to paid ads or looking to improve your results, this episode will help you get the most bang for your buck. Tune in to discover the secrets behind campaigns that actua...

If you had to restart your business from scratch, what’s the one thing you’d hold on to? For us, it’s the email list—and in this episode, we’ll show you why. 🎙️ Discover why an email list is the ultimate profit driver for both eCommerce and lead generation businesses. Learn actionable strategies to grow your list, from irresistible offers like discounts and giveaways to value-packed freebies like...