The Money Story Project

"My body was remembering: we are talking about the thing that is fundamentally unsafe." That's my guest this week, Briony Gunson - mindset coach, breathwork facilitator, and corporate wellbeing trainer based in the UK. Briony helps people move through stress, burnout, and big life transitions by working with both the mind and the body. Her work is trauma-informed and blends practical tools with em...

"As soon as I think about the wider issue of money, I just sort of go... uuuuurggghhhhhhhhhee." That's Laura Mugridge's immediate, visceral response when asked about money. For her creative partner Paul Macauley, there's a tightening — an involuntary tensing the moment the subject comes up. Paul and Laura are a Brighton-based creative partnership — award-winning theatre makers and the duo behind I...

“The fact that friendship underlines our business is what makes it feel so successful when it comes to managing our finances” This week on The Money Story Project, I’m joined by not one but two guests for the first time: Holly Close and Sophie Bellamy, the co-founders of Good Egg. Good Egg is a web design and copywriting studio — Holly leads on web design, digital strategy and tech, and Sophie lea...

“I remember standing on London Bridge and feeling like my arm was missing. Like it was as if a part of myself was not there.” ⚠️ Content warning: This episode includes discussion of coercive control and financial abuse. Emily shares her personal experience and perspective. Support details are below. Our guest, Emily Armitage, is the CEO and founder of The Yorkshire Zen Company, Human Design busine...

"What do you want though? As opposed to what's the smartest move? What are your values? What do you care about? How do you want to live your life?" That's my guest this week, Gemma Donnelly - Wellbeing & Performance Coach for busy professionals and business owners to turn stress & anxiety into Calm Confidence & Clarity by retraining the mind & nervous system. On The Money Story Pro...

"Finance is numbers. Money is beliefs." That's how my guest this week, Dennis Harhalakis  — Certified Money Coach (CMC)®, founder of Cambridge Money Coaching, and trainer for the Money Coaching Institute of California — frames the distinction that changed everything for him on The Money Story Project podcast. Dennis spent 30 years in financial services. Trading rooms. Wealth management. He he...

"Nothing shines a light on your personal patterns, beliefs, and triggers like being a co-founder."  That's how Nicki Coe - co-founder coach and co-founder of branding agency LUNA + LION - describes the experience of building a business with someone else.  In this episode, Nicki shares her money story and what she's learned from navigating the co-founder dynamic firsthand. She's on a miss...

"FOMO is one of the most powerful human behaviours. Having acceptance or having clout is actually a big powerful motivator for a lot of business owners. But it's rarely talked about openly." That's Yommy Ojo speaking a truth most founders don't say out loud—and it's where our conversation begins. In this episode, Yommy—entrepreneur, systems and growth strategist, and founder of Online Ascension—sh...

That gut punch when you see someone else's financial success? This bonus episode unpacks what it's actually revealing. We explore the taboo around jealousy and shame, and what these emotions tell us about the gap between who we are and who we think we should be as business owners. Drawing on self-discrepancy theory, we examine the "shoulds" we carry, the systemic narratives we've internalised, and...

"I can check my bank account and I know I'm gonna be okay, but I still feel like I'm not gonna be okay." That's how Siobhan Strode describes her relationship with money, even decades after the childhood loss that shaped it. In this episode, Siobhan—advocacy consultant, mentor, and founder of This Sister Speaks—shares what happens when you lose everything at age seven, and how that experience shows...

"There was like a whole whoosh, whoosh, whoosh of energy. Opportunity, open doors, possibility." That's how our guest this week, Paulina Folaron - digital marketing consultant, operations specialist, and self-proclaimed Kitchen Witch — describes what money feels like to her now on The Money Story Project. In this episode, Paulina shares her journey from inherited suspicion to practiced permission:...

"I feel like we're on the precipice of a whole brand new story, particularly around females and money. For that to start happening, we have to start thinking about it differently, talking about it differently, and releasing ourselves from the emotions around it — seeing them and holding them up without shame or that weird secrecy ." That's how my guest this week, Kirsty Anna Sinclair — business as...

“The systems we’re in weren’t built for us. They were designed to keep us small, scared, and separate.” That’s how my guest this week, Morín Glimmer — brand strategist, creative director, and founder of Rosy Futures — framed our conversation on The Money Story Project. In this episode, Morín shares her money story with honesty and depth: Growing up with mixed signals about money — where a full fri...

This special episode unfolds in two parts. First, a story. In the shadow of the full moon lunar eclipse, 'Beth' gathers for a life changing interaction in an unassuming country pub with four bold archetypes the Steward, the Trickster, the Wild Body, and the Sage. Too much on their own, too strange for the ordinary world - but together, a kind of council. A mirror to her many selves, with messages...

A short glimpse into how the podcast comes together - the guest journey, the recording process, and the care that goes into shaping each story with agency and integrity.

In this first gu e st episode of The Money Story Project , I’m joined by Sumi Fitzgerald , a diversity, equity and inclusion consultant who helps small, service-based businesses turn good intentions into concrete, impactful practice. Sumi brings lived experience of Sri Lankan Tamil heritage, growing up and living in the UK, alongside cultural wisdom and years of professional expertise - and here t...

In this first episode of The Money Story Project, I share why I started this podcast - and how my own journey from “I’m not a maths person” to Chartered Accountant, Fractional CFO, and trauma-informed finance coach changed the way I think about money entirely. This isn’t a rags-to-riches tale, a list of “10 hacks to get rich,” or a lecture on what you should be doing. It’s about exploring the deep...

Money touches every part of our lives - but the real stories aren’t about bank balances, budgets, or get-rich-quick tips. They’re about who we are, where we come from, and the world we live in. In this short trailer, host Harriet Formby - Chartered Accountant, Fractional CFO, and trauma-informed finance coach - shares why she’s starting these conversations, what you can expect, and how your own mo...