Mario Martinez Jr

The Modern Selling Podcast

Business EN ↓ 100 episodes

The Modern Selling podcast, hosted by Mario Martinez, Jr., is the go-to podcast for sales leaders, sales professionals, business owners, sales enablement leaders, and anyone responsible for generating revenue. Mario's guests are practitioners in the trenches, experts in their profession and influencers who are leveraging modern selling techniques to inspire you to create more sales conversations with your target buyer!

Author

Mario Martinez Jr

Category

Business

Podcast website

vengreso.com

Latest episode

Apr 16, 2026

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Episodes

Stop Hiring SDRs and Start Building Real Partner Ecosystems Instead with Keith Bossier | Ep. #314 16.04.2026

Are you struggling with misaligned pricing strategies that leave money on the table? Many sales leaders find themselves caught between traditional seat-based models and what customers value. There's a better approach that can increase contract values by over 200% while simplifying your sales conversations. In this episode, Keith Bossier, VP of Sales at SDOCS , shares how his team transformed their...

Why Your Best Sales Reps Quit and How to Prevent It with Edward Allen | Ep. #313 27.02.2026

Building a successful sales career isn't just about hitting quotas—it's about intentional career planning, fostering creativity, and creating environments where talent can flourish. Too many organizations focus solely on product training while neglecting the human element that drives revenue growth. In this conversation with Edward Allen, Chief Revenue Officer at Measurabl, we explore how strategi...

Why Your Marketing Metrics Mean Nothing If Sales Isn't Hitting Numbers with Scott Logan | Ep. #312 16.01.2026

Are your marketing efforts creating a real pipeline or just impressive-looking metrics that don't translate to revenue? Too many marketing teams celebrate vanity metrics while sales teams struggle to hit their numbers. There's a disconnect that's costing companies serious money. In this conversation with Scott Logan, Chief Marketing Officer at AmplifAI, we explore a radical approach to marketing t...

Sales Leaders Must Get in the Trenches with Their Reps | Ep. #311 with John Allen 21.11.2025

Sales leadership isn't just about hitting numbers—it's about creating a strategic framework that transforms your entire organization into a revenue-generating machine. When you shift from viewing sales as a transactional function to positioning it as the strategic heartbeat of your company, everything changes. In this conversation with John Allen, CRO of G&A Partners, we explore how to build a con...

The Transparent Sales Leader Who Shares Every Salary and Secret with Enrique Alvarez | Ep. #310 05.11.2025

Are you struggling to retain top sales talent because your team members can't find meaning in their work? The secret isn't just about hitting revenue targets—it's about building a purpose-driven organization that attracts exceptional people and creates lasting value.       In this episode, I sit down with Enrique Alvarez, co-founder and managing director of Vector Global Logistics, to explore how...

Marketing Magic That Turns Startups into Billion Dollar Acquisitions with Dan Lowden | Ep. #309 20.10.2025

As a sales leader, have you ever felt disconnected from your marketing team? You're not alone. In fact, up to 50% of Chief Sales Officers believe they're going it alone when it comes to driving revenue. But it doesn't have to be this way.                                                        In this episode of the Modern Selling Podcast, I sit down with Dan Lowden, CMO of Blackbird AI, to explore...

Building a Powerhouse Sales Team with Data and Heart with Megan Prince | Ep. #308 09.10.2025

Building a successful sales organization from the ground up is no small feat. It requires strategic planning, data-driven decision-making, and a focus on cultivating the right mindset within your team. In this episode, I sit down with Megan Prince, Chief Revenue Officer of Zeni, to explore how she led her company to 10x their ARR in just a few years through a powerful outbound sales strategy.    ...

Mastering the First Domino to Land Flagship Clients Faster with Tim Castle | Ep. #307 01.10.2025

In the fast-paced world of sales, gaining a competitive edge is crucial. But what if the key to success lies not in aggressive tactics, but in building trust and creating value? In this episode, I sit down with Tim Castle, CEO of the Negotiator's Edge and author of "The First Domino," to explore the art of negotiation and its impact on sales success.       The Power of Trust Building Discover why...

The Modern CRO Guide to Building Resilient Sales Organizations with Adam Block | Ep. #306 24.09.2025

In today's rapidly evolving business landscape, scaling enterprise sales teams presents unique challenges and opportunities. As the Chief Revenue Officer of Motive, Adam Block brings a wealth of experience in building high-performance sales organizations. In this episode, we explore effective strategies for scaling enterprise sales teams in the AI era.                    Scaling Enterprise Sales:...

Reimagining Go To Market with AI Powered Workflows with Adrian Rosenkranz | Ep. #305 10.09.2025

In today's rapidly evolving sales landscape, the integration of product-led growth (PLG) and sales-led growth (SLG) strategies has become a crucial differentiator for successful companies. As the Chief Revenue Officer of Webflow, Adrian Rosenkranz shares invaluable insights on effectively blending these two approaches to create a unified go-to-market engine. This episode explores how Webflow has s...

Mastering the Art of Helping Customers Through Sales with Mario Martinez Jr. | Ep. #304 29.08.2025

 Are you making critical mistakes in your sales cadence that could be costing you valuable opportunities? In this insightful episode, with Mario Martinez Jr., founder and CEO of Vengreso, he uncovers the most common errors salespeople make when reaching out to potential clients. With over 27 years of experience in sales and marketing, Mario shares his journey from retail to becoming a leader in di...

Automating Prospecting: How AI Boosts Sales Performance | Ep. 303 with Mario Martinez Jr. 08.08.2025

Have you ever wondered why your sales team's performance doesn't match their enthusiasm for training? I found myself in this exact predicament, puzzling over a 97% customer satisfaction rate for our program, yet only 15% of participants were implementing what we taught. This disconnect led to a fascinating journey of discovery and innovation in the world of sales technology. Key Insights: The unex...

Modern Buyer Journey Demands New Lead Generation Approaches with Zach Jones | Ep. 302 04.07.2025

In today's rapidly evolving sales landscape, lead generation remains a top priority for Chief Revenue Officers and sales leaders. But with the rise of AI, changing buyer behaviors, and an overwhelming array of tools and technologies, how can sales teams effectively navigate this complex terrain? In this episode of the Modern Selling Podcast, I sit down with Zach Jones, Chief Revenue Officer at Tec...

AI-Assisted Prospecting: Intent Signals & Multichannel | MSP #301 03.06.2025

  Wow, did you know that the secret to Nooks' sales success is a surprising ratio of BDRs to AEs? They're breaking the mold and it's paying off big time. But how are they doing it? Find out in this podcast episode and prepare to be amazed. Stay tuned for the unexpected twist that's revolutionizing their sales strategy. Want to transform your outbound sales game and see genuine connections with pro...

How Great Teams Are Built (And Why Yours Isn't Yet) 29.04.2025

  If you're feeling like your team is losing to the competition and you can't figure out why, then you are not alone! Your efforts to build a great team might not be working as expected, and instead of improved performance, you might be experiencing disengagement and frustration among your team members. It's time to turn things around and create a winning team culture that drives success. Uncover...

Hacking the Buying Process With AI and Human Intelligence 25.03.2025

  Are you ready to discover the unexpected key to prospecting success that even the most seasoned sales professionals may have overlooked? Brace yourself for a surprising revelation that will transform the way you approach sales engagements. Get ready to uncover the game-changing solution that's been right under your nose this whole time. Stay tuned for the jaw-dropping insight that will revolutio...

Productivity with AI: Can AI SDRs Really Replace Humans? 18.03.2025

  If you're feeling overwhelmed by the limitations of traditional SDR methods and struggling to personalize outreach, then you are not alone! Get ready to be blown away. You won't believe how AI SDR bots are revolutionizing the sales process. Discover the unexpected truth behind how AI is transforming sales efficiency and personalized outreach capabilities. It's a game-changer that's shaking up th...

Enabling Sales Reps for Success: A Winning Sales Culture 11.03.2025

  Hey there, Sales Leaders and Professionals! Imagine a surprising twist in the world of sales culture that could skyrocket your team's performance. It's something unexpected, something that will make you rethink everything you know about building a winning sales culture. Stay tuned to find out what it is and how it can revolutionize your team's success. Ready to take your sales game to the next l...

Boost Productivity with AI: Personal Touch in An Automated World 25.02.2025

  If you're feeling overwhelmed by the endless cycle of searching for and crafting repetitive messages, only to end up spending hours on mundane tasks instead of focusing on what truly matters, then you are not alone! Unexpectedly, this AI tool is not just for sales professionals. It's revolutionizing productivity for a wide range of professionals, from digital pharmacists to stay-at-home moms. An...

How I Saved $21K Using My Own Sales AI Tool 18.02.2025

  Want to learn how a sales professional successfully transitioned from corporate to entrepreneurial career? Discover the solution to achieving this result and hear from the expert who made it happen. Get ready to elevate your sales game and productivity. Let's dive in! In this episode of The Modern Selling Podcast, Mario Martinez Jr. recounts his journey from corporate America to entrepreneurship...

The Art of the Hire: Recruiting & Onboarding Superstar Sellers 11.02.2025

  Want to know how to attract and retain top sales talent? I've got the solution to help you build a killer sales team. It's time to reveal the unexpected! What if I told you that the key to attracting top sales talent lies in creating a welcome box for their family? Imagine the impact of a virtual welcome receiving line or a 30-minute presentation where new hires get to teach you something they'r...

Scaling Your Mindset to Minimize Attrition 14.01.2025

Imagine a private equity advisor turned author who's also a licensed food sanitation manager. Sounds unexpected, right? Well, JD Miller, the executive advisor for Five Arrows, just launched his new book, "The CRO's Guide to Winning in Private Equity," and you won't believe the valuable insights he shares. But that's not all – he's got a surprising connection to the food industry that you'd never g...

LinkedIn Algorithm Hacks for Visibility: An Expert's Guide 17.12.2024

  Want to know the secret to increasing your visibility and engagement on LinkedIn? I've got the solution to help you achieve that result. Let's dive in and uncover the LinkedIn algorithm hacks that will take your visibility to the next level. Are you tired of hearing conflicting advice on how to increase your visibility on LinkedIn? You've probably been told to just send a connection request with...

From Education to SaaS: Overcoming Adversity | Part 2 | MSP #291 03.12.2024

  If you're feeling overwhelmed by the daily tasks and struggling to stay organized, then you are not alone! Are you spending hours searching for important files and documents, only to end up frustrated and stressed? It's time to enhance your productivity and business efficiency. Let's find effective strategies to overcome these challenges and take your business to the next level! Uncover the unex...

From Education to SaaS: When to Make the Leap - Part 1 of 2 27.11.2024

  Tired of constantly struggling to generate leads and make your content stand out? Have you been told to automate everything, but still find yourself drowning in ineffective marketing strategies? The frustration of not getting the results you need is real, but there's a better way to achieve success. Let's break the cycle and discover the strategies that will truly elevate your lead generation an...

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