Invoca
The Modern Revenue Executive
The Modern Revenue ExecutiveAI insights. Digital journeys. Human connections. Top-performing revenue teams are mastering the art of using AI to connect marketing touchpoints with sales conversions. "The Modern Revenue Executive" brings you insider conversations with leaders from healthcare, financial services, telecommunications and more, who are breaking down traditional silos between teams. Join Invoca CEO Gregg Johnson as executives share their strategies for aligning marketing and sales teams, optimizing multichannel investments and creating seamless experiences that convert. Get ready for...
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Episodes
The Metrics Behind the Mission with Pam Piligian of Navy Federal Credit Union 06.03.2026 41:24
We’re joined by Pam Piligian , CMO of Navy Federal Credit Union , to talk about what it really takes to build a mission-driven brand. Pam shares how a clear mission empowers her team to act in the member's best interest without needing a massive employee handbook. We also dive into the modern revenue playbook to see how marketing seamlessly blends physical and digital channels. Pam explains how he...
“Your Website Is Toast”: The Future of Discovery and Conversion with Carrie Liken of Snowflake 18.02.2026 43:52
We’re joined by Carrie Liken , Strategic Account Executive at Snowflake , who brings deep experience from Google, Yext, and Snowflake to unpack how AI is reshaping search, discovery, and the digital customer journey. Carrie shares why she believes the role of the website is fundamentally changing and what that means for revenue leaders navigating healthcare and other complex industries. Key Takeaw...
Reinventing the Healthcare Consumer Journey: From Digital Front Doors to AI Agents with Jeff Stewart of CHRISTUS Health and Drew Landmeier of Tufts Medicine 14.01.2026 37:48
We’re joined by Jeff Stewart , VP of Strategic Marketing at CHRISTUS Health , and Drew Landmeier , SVP and Chief Marketing and Communications Officer at Tufts Medicine . Together, they explore how leading health systems modernize patient access, unify fragmented data and adopt AI to improve both digital journeys and in-clinic care experiences. Jeff and Drew share how AI is reshaping discovery, app...
The Future of Search and Revenue Growth in the Age of AI with Don Batsford Jr. of Google 17.10.2025 33:08
In this episode, we’re joined by Don Batsford Jr. , Head of Industry at Google . For today’s revenue teams, the question on everyone’s mind is: how is AI reshaping the way consumers discover, engage, and buy? From marketing to commerce to sales, no area is changing faster than search. Don has spent his career at the intersection of digital marketing, technology, and consumer behavior. He brings a...
One Scoreboard for Sales and Marketing Growth with Cliff Dinwiddie and Lorenzo Clark of Kinetic 01.10.2025 49:30
In this episode, we dive into a powerful conversation with Cliff Dinwiddie and Lorenzo Clark of Kinetic about building true sales and marketing alignment that drives revenue growth. These two executives demonstrate how seamless integration between teams creates measurable business results through data-driven collaboration, customer-first messaging and innovative AI applications. Key Takeaways: 00:...
Inside a CRO’s Playbook for Sales and Marketing Alignment with Michelle Barbeau of eHealth 17.09.2025 43:06
We’re kicking off the first episode of “The Modern Revenue Executive” with a conversation on breaking down silos between sales and marketing. Michelle Barbeau , Chief Revenue Officer of eHealth, Inc. , explains how she unified marketing and sales under one revenue-focused function. Michelle dives into how shared KPIs, cross-functional data access and daily standups helped build trust, drive collab...
Welcome to The Modern Revenue Executive Podcast 05.09.2025 0:48
The Modern Revenue Executive AI insights. Digital journeys. Human connections. Top-performing revenue teams are mastering the art of using AI to connect marketing touchpoints with sales conversions. "The Modern Revenue Executive" brings you insider conversations with leaders from healthcare, financial services, telecommunications and more, who are breaking down traditional silos between teams. Joi...
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