The Modern Marketing Today Podcast

The importance of giving back to build stronger communities has never been more important. This is particularly true in Northern Virginia, Marland and the District of Columbia as economic uncertainty and federal job losses have hit hard these communities hard this year. For organizations providing counseling and mental health support systems, these uncertain times place extra pressure on already l...

Inspiring the teams we lead, the organizations we work for, or even ourselves in our daily lives to new heights can be difficult at the best of times. What often helps is doing something new and different that pushes us outside our comfort zone and introduces us to new people and new ideas. In this episode of the Modern Marketing Today podcast we have the pleasure of speaking with Rachna Krishnan,...

In this episode, we sit down with Rachna Krishnan, CEO of The Women’s Center, to discuss how The Center is empowering the community through the delivery of mental health and professional development services.

Whether your new fiscal year started in January or is coming up in July, or even October, marketers are fighting hard to hold on to every dollar in their budget. It’s been a long time since any marketer had the budget they requested to create the campaigns they anticipated would lead to a well-stocked funnel. The thing is, though, even with a meager budget, marketers can still be delivering result...

This year’s GAIN Conference promises to deliver unique insights and thought-provoking ideas on public sector marketing . One of the most interesting sessions we saw on this year’s agenda tackles the challenge of marketing new technologies to government buyers. In their Beyond the Buzzwords session, government marketing experts, Brian Chidester , Head of Public Sector Marketing at Socure and host o...

When headless CMS first emerged, it confused marketers as it differed from the traditional template-driven approach of content management . However, attitudes and opinions about its value changed as marketers began reusing content across multiple channels and devices. Headless CMS allows for content to be updated once and distributed seamlessly across various platforms. Over time, the evolution of...