The Modern CPA Success Show

The finer details of this episode: Obstacles faced by cannabis businesses, such as banking and expense reporting Overview of the cannabis industry and its various sectors  Importance of forecasting for cannabis businesses Metrics valuable for retailers in the cannabis space Episode resources: Summit Virtual CFO by Anders website: https://www.summitcpa.net/ If you have questions or would like to be...

“I started working with CPA firms and law firms and realized that there's a huge disconnect out there, and the same thing is happening with family offices. As a result, we figured out how to become that connection point and how to bridge the gap between the best firms in the country and then the best tax attorneys, the best specialists, and the best resources out there.” - Alex Sonkin The fin...

“One of the pros of niching is that it facilitates being able to dial in your process and create more consistent results for your clients. And when your results for your clients are more consistent, it becomes much easier to advocate, to articulate, the value that you're creating, and you get more confident in your ability to deliver those results because you've systematized it and you&a...

“That five-minute explanation of your ingenious tax strategy that you gave your client was the combination of your experience–school, studying, training, conferences; all of these things culminate into that five-minute answer, so give yourself credit where it's due. You're a professional and deserve that value.” - Roger Knecht The finer details of this episode: The three core services in...

“Selling is actually something you do with people. It's a collaboration. Your objective of sales is not to try to convince people to buy from you; that's where you get into that place that feels uncomfortable and manipulative.” - Nikki Rausch The finer details of this episode: Utilizing your network to make connections Creating curiosity in sales calls  Improving communication with sales...

“You have to care about your clients and how you can help them. Then, you have to have the confidence to communicate to the client–not by bragging on yourself but just by believing in yourself.” - Mike Meilinger The finer details of this episode: Client Retention and referrals The Importance of mindset Following a Sales process   Episode resources: Summit Virtual CFO by Anders website – summitcpa....

“The cannabis industry is really pushing forward to help people have their own freedom to choose their path to well-being through non-conventional medicine. I decided I really wanted to be a part of that.” - Guillermo Rodriguez  The finer details of this episode: Importance of having a strong why in pursuing a particular industry The unique requirement in the industry to capture customer informati...

“Good businesses have customers. Great businesses have fans. Incredible businesses have audiences." - Ron Baker The finer details of this episode: Using metrics to continuously improve service delivery and set up key predictive indicators to test hypotheses Setting boundaries with clients and educating them on what is reasonable in terms of communication and response time Importance of delive...

“We need to move away from pricing services and we need to start pricing what's really important, which is the relationship and transformations." - Ron Baker The finer details of this episode: Time sheets vs after-action reviews Guiding transformations and monetizing relationships rather than charging for scope changes  Understanding a subscription-based model and how it differs from tra...

“Without the foundation of a good onboarding process, it's going to be very hard to have each client make sure that they're hitting all those deliverables because every client is a little bit different.” - Joey Kinney  The finer details of this episode: Identifying client pain points during onboarding  The value of an onboarding specialist in standardizing processes Setting expectations...

We partner with CFO-services firms and CPA firms that want to focus on the advisory angle. We don't necessarily want to provide advisory services, but we want to give our partners a strong foundation of bookkeeping and accounting. We're focused on using automation to improve the accounting system, and that helps our partners, the CFO-services firms and the outsource CPAs, that are really...

“When moving to offering virtual CFO services, there was a mindset shift that really helped us recognize our own value. Now we're at the place where we have a definition, structure, and the ability to align ourselves with potential clients and their needs.” - Katina Peters The finer details of this episode: Conveying value and building trust in sales conversations Exploring niche markets Defi...

“Most often, I think forecasting in the transportation and logistics industry is looking at the next thing. There's a lot of opportunity for business owners to look at forecasting the way Summit does, which is a wider range than just the next “one thing.” Having a forecast with some reality behind it is especially imperative in an industry like this that is highly capital intensive.” –Dan Rut...

“Typically, lawyers are focused on what is right in front of them. They think if they do good work that's right in front of them, then good things will happen. And, sometimes they do, but you can enhance that if you focus on what the value drivers are for the business.” -John C. Scott The finer details of this episode: The role of a CFO in growing law firms  Cash flow management and forecasti...

  Episode Notes: “Any business, whether it's startup, tech, any business across the board, should really have a strategy of diversification of the funds that they don't particularly need on a 90-day basis to a six-month basis. If they've got that cash flow, let's start to diversify the rest of those funds.” –Paul Rhea The finer details of this episode: Risk vs. Reward: Diversif...

“I've talked to a lot of firms who say that they can't take on new business between February and April. I think that's a mistake because that's when business owners are feeling the most pain around their financials, so that's when they most need help and want to talk to someone. But they'll often just turn off the marketing during those months. So, that's the bes...

“Your mission should be bigger than you can do in your lifetime, but you should never lose sight of it as your North Star. Any decision that we make or any of the things that we’re doing, we ask the question, ‘Is this going to further the joy?’ The joy is interacting with your clients and really feeling like you're making a difference. I want to bring joy to both sides—accountants and clients...

“If an organization views human resources as the “HR police” that only values and enforces compliance, it's a disservice not only to HR as a discipline, but to each employee's experience of what work ought to be like.” – John Baldino The finer details of this episode: Career mapping vs. one career map Human resources as a service, not a department Boomerang employees and adding skillsets...

“Ideally, we like to work with clients three to five years before they sell. A lot of times people come to me, and they say, ‘How much is my practice worth?’ I give them my understanding of that value. And if they don't like that value, then they've got time to work on that because sometimes owners need to get their practice in a better position so they could sell for a better price.”  -...

“GTD® doesn't deliver a solution; it delivers hope. How much people want to take advantage of that is up to them. GTD® and implementing these best practices—capture, clarify, organized, reflect, and engage—of how you get stuff under control in your life and work, they don't give you more time. They give you more room. What you do with that room is unique to you.” – David Allen     The fi...

“Divvy is a software company first. And then we found that we had to tie a card into it. It’s the web application; it's the mobile application; it's the Divvy Smart credit card. What's nice about this is that it's one integrated solution. You don't have to go find a card solution and then buy a software to lay over the top of it and vice versa. You don't need to find...

Episode Notes “The top three things that people can do to build client relationships would be take a posture of people over profit, to follow through and follow up, and to remember going into those relationships that, it's not about you. Take yourself out of the equation first and understand your client's goals.” – Hannah Hood The finer details of this episode: Understanding your persona...

“We've designed a pretty flexible tool. It’s turnkey when you need it to be, like determining cashflow. We've got some really cool stuff in the pipeline right now from a development perspective and KPIs.” -Christian Wielage  The finer details of this episode: How using a software planning tool like PlanGuru helps advisors/CFOs make sound business decisions Tools and resources offered by...

Episode Notes “It’s time to bring in an expert if you are leaving your role at a pre-IPO company. Also, when the IPO happens, it can a little tricky, especially if they have some of the more complex kinds of contracts, so you’re going to want to get some help on it.” – Aaron Rubin The finer details of this episode: Learn options to offer clients when it comes to pre-IPO tax issues as it relates to...

“I care about our profession, and I know that we're always busy. Especially as we're doing advisory work, tax planning, and things that are more forward thinking, there's no stop. You have to make sure that you're managing yourself and helping others to avoid burnout. You have to be very proactive.” – Iralma Pozo The finer details of this episode: Self-awareness: Take an assess...