The MM+M Podcast

When MM+M set out to hire a new reporter, there were a few characteristics that we were looking for. We wanted a reporter who was able to file clean copy on tight deadlines while also possessing the soft skills to effectively network and participate in our live events.  Most of the reporters we interviewed fit the bill, so one of the differentiators would ultimately come down to experience with he...

Regulations governing AI are more than likely on their way – but a lot of unknowns remain. Some might say too many unknowns remain, which isn’t great for business. While clear, comprehensive regulations for AI are widely expected – and requested – by nearly every sector of the economy, there’s plenty we don’t know.  That said, business leaders can not and will not operate in the dark.  Executives...

Since podcasting came into existence in the mid-2000s, the space has become increasingly popular, remarkably lucrative and unquestionably saturated. Still, despite the countless millions of podcasts out there, countless millions of people tune in every hour of every day for conversations about every topic – including healthcare.  Joining a world occupied by This Past Weekend, Good Hang and The MM+...

On today’s episode, we take a trip back to 1966 – when MM+M was born. A fledgling newsletter focused on pharma advertising, MM+M has since grown into an award-winning publication with digital elements like our website – mmm-online.com – our social media platforms and even this podcast you’re listening to. To walk us through the brand’s beginnings in a small office in southwestern Connecticut to it...

It’s time to welcome back MM+M’s live events for 2026. On Wednesday evening, we’ll honor this year’s 40 Under 40 class at a dinner and ceremony in midtown Manhattan. To help preview the festivities is 2026 MM+M 40 Under 40 honoree Shonel Morrison , head of media strategy at AstraZeneca . With more than 14 years of medical marketing experience, Morrison had stints at Publicis Health Media and Digit...

Ahead of the big game, managing editor Jack O’Brien hosts DJ Khaled and Danielle Brooks about starring in Novo Nordisk’s Super Bowl commercial promoting its oral version of the blockbuster drug Wegovy. The statements included in this podcast are the opinion of the participants and do not necessarily reflect the opinion of Novo Nordisk. Novo Nordisk has not endorsed or approved these statements . C...

One of the main reasons drugmakers have pivoted ad dollars in this direction is simple: People love sports.  So in honor of the release of our Sports Issue, we’re dissecting why about half a dozen pharma brands are lining up to advertise during Super Bowl LX on Sunday.  Before we dive into that during our Trends segment, we have a feature interview with a pair of leaders from Avalere Health .  Ava...

We begin the show with a remembrance of Alex Pretti, a 37-year-old ICU nurse who was shot and killed by federal agents on the streets of Minneapolis. The killing of Pretti has unnerved the nation as a whole, but also had an even more profound impact on the tight-knit community of front-line workers who serve as the foundation of our healthcare system.  In a time of crisis, they are looking for hea...

You’ll recall that actors Justin Long and John Hodgman achieved advertising fame in the latter part of the 2000s for their participation in Apple’s long-running Get a Mac campaign. Now, the pair have reunited for Novo Nordisk’s There’s Only One Ozempic campaign, which debuted Tuesday morning. In the spots, Long represents Ozempic and its FDA-approved indications, while Hodgman represents “other GL...

Few people in medical marketing have as accomplished of a track record as Matt McNally . Over the course of more than three decades, Matt has worked across numerous major holding companies and impacted the industry in innumerable ways. In late 2024, he found his career at an inflection point.  Having led Omnicom Health Group for a few years, his future was put in question when Omnicom announced it...

The first episode of the MM+M Podcast in 2026 centers on the bright lights of Las Vegas. Like clockwork, early January in Vegas is dominated by the Consumer Electronics Showcase – which is routinely ranked as the most-attended trade show in the U.S.   While CES is, in accordance with its name, more consumer-focused in nature, the four-day bonanza always offers a healthcare hook. Alison Woo , a for...

2025 – what a year that was for medical marketing. So many events and developments contributed to headlines in not only MM+M but mainstream outlets as well. Chief among them was the confirmation of Robert F. Kennedy Jr. as HHS Secretary, which signaled the direction that the second Trump administration would take on health policy. Not to be outdone, AI had a sizable impact, too. The momentum behin...

In this episode, HWP CEO Jani Hegarty and SVP of development operations Justin Schlemm share how Health & Wellness Partners is adopting AI internally — not as a trend, but with rigor, oversight and deep respect for the science and compliance that pharma demands. They discuss how AI is already helping HWP teams extract insights, and stay current on therapeutic trends — all within a strong framework...

2026 is going to be an exciting year for the GLP-1 space – you know it and I know it. Long dominated by the likes of Eli Lilly and Novo Nordisk, several other drugmakers are expected to challenge for market share. More drugmakers are coming in for a slice of that increasingly lucrative pie. We can never get enough conversation around GLP-1s, which is why we’re capping 2025 with one more interview...

Millions of Americans know what it’s like to live with inflammatory skin conditions – including Stella McDermott, the daughter of actress and author Tori Spelling . Earlier this fall, Tori spoke with People magazine about her own episodic eczema flare-ups in adulthood, how Stella has experienced bullying related to her chronic eczema and how the pair have become more confident while embarking on t...

As AI becomes core to life sciences marketing, audience intelligence is evolving — quickly. This conversation unpacks what’s working, what’s being overlooked and what’s next for HCP and patient insights. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and ori...

How do you measure a year?  Nearly one year after it was first announced, the Omnicom-IPG megamerger has finally closed.  We already know of some of the changes at the leadership level – namely the appointment of Dana Maiman as CEO of the new Omnicom Health .  Now shortly before that deal was announced late last year, another seismic event rattled the medical marketing status quo.  On December 4,...

Hosted by MM+M, this episode brings together Cathy Eschenbach, SVP, group account director of Genicos, powered by Syneos Health, and John Kirk, SVP, group creative director of Genicos, powered by Syneos Health, for a conversation about the agency’s new positioning and its rallying cry: “It’s GO Time.” The discussion explores how Genicos helps small and midsize biopharma (SMID) companies bring brea...

Justin Thomas-Copeland is the CEO of the 4As , but key aspects of his career arc are defined by leadership assignments in the world of healthcare. Before he ascended to the top spot at the ad industry’s leading trade association, Justin lived the best of both worlds in healthcare: working brandside and at an agency supporting pharma clients. In the early 2010s, he served as chief digital officer,...

If you didn’t attend Haymarket Media’s second annual AI Deciphered conference last week in New York, I’ll be frank: you missed out. The daylong event featured a bevy of programming designed to help agency executives and brand-side leaders understand the evolving impact of AI on the advertising industry across all sectors. This week, pharma editor Lecia Bushak brings us a pair of interviews from th...

AI and GLP-1s. As a healthcare reporter, we often get asked: ‘What are the top industry trends that brand and agency leaders are most focused on?’  And that’s our response: AI and GLP-1s. Luckily for you, this week’s episode provides a taste of both. Our feature interview this week is an in-person conversation between managing editor Jack O’Brien and Curtis Sparrer , principal and co-founder of Bo...

Broadcasting from the Convene in midtown Manhattan, managing editor Jack O’Brien hosts the morning keynote session with Reddit's Jess Calef and R/nursing moderator Meg Dunning from the 2025 MM+M Media Summit. The pair underscore why the 20-year-old social media platform is having a moment among the medical marketing community and how health brands can maximize their ad dollars there. Check us out...

AI Deciphered is back for a second year! On Thursday, November 13, three Haymarket Media publications – PRWeek , Campaign and MM+M – will reunite for a daylong conference focused on the ongoing AI revolution. Attendees will get to hear from leaders across a variety of industries and sectors about how AI is impacting their work and what the future holds for these innovations. The opening keynote wi...

Join speakers from IQVIA Digital and IQVIA Applied AI Science as they discuss DTC marketing and governance as we head into 2026. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflecti...

How many MM+M Podcast listeners are currently growing mustaches? This is our first episode of November, also known as Movember , the annual  monthlong event raising awareness of men’s health. The most well-known aspect of Movember is growing a mustache in a bid to elevate the profile of some highly stigmatized health topics like prostate cancer, infertility or behavioral issues. Yet for all the pr...