The Mistakes That Shaped Me

In this episode, we sit down with the accomplished Dr. Violet Lazarevic to explore the critical role of driving culture within an organization. Dr. Lazarevic shares valuable insights on why you don’t need to be the smartest person in the room to make an impact. Instead, we should be focussing on tapping into the collective knowledge of those around you can lead to transformative outcomes. We also...

In this episode, we sit down with the incredible Carolyn Bollaci, Director of Agency at Meta, to talk about leadership, learning from past missteps, and why sometimes the best thing you can do is pause and reflect. In this episode, Carolyn shares: The hard lessons she learned about delegation, why trying to do it all isn’t a badge of honour How rushing through career milestones made her realise th...

Leadership isn’t just about looking after others - it starts with looking after yourself. In this episode, Jason Tonelli, CEO of Zenith Australia, shares how his early approach to leadership led to burnout and why prioritising his own wellbeing made him a better leader. Jason dives into the difference between sympathy and empathy, why feedback often triggers shame, and how leaders can create a cul...

In this episode, we chat with the very humble and down to earth Anthony Russell, an accomplished brand strategist and performance marketer with experience across multiple categories, and who is currently the Head of Customer Experience at Sweat, one of the world’s leading fitness platforms. He’s passionate about connecting people with brands through insight driven, meaningful and fully integr...

In this episode, we chat with the very funny and very accomplished Adam Novak, Head of Experience and Transformation at CBHS. He has over two decades of experience across brand, strategy, CX, digital transformation and service design. We chat about the importance of attention to detail (in both your work and personal lives!), and the risks that come from jumping the gun and saying yes to something...

Since we recorded this episode with Claire, her role has evolved as she now leads the Product and Experience Functions at Contact Energy. Her claim to fame is doing the impossible – making energy bills understandable to regular people without accountancy diplomas.    Previously she picked up rubbish for a local council the UK (by letting people report local messes thru a chatbot). P...

Karen Sheppard, Head of Customer Insights at the amazing Endeavour Group. Karen got her first taste (pun intended) of market research as a student running blind taste tests on potato chips. With over 20 years of experience working in market research and insights on both agency and client side, she has worked across a range of industries from Tobacco to Healthcare. Today we explore how j ust using...

Kate Young, Executive Manager, Marketing Strategy & Capability at ANZ has deep background in CX spanning financial services, retail, property management, health and wellbeing as well as hospitality and tourism. Hosted on Acast. See acast.com/privacy for more information.

Emily Paladino is the Head of Customer Insights at Country Road Group and has the daunting task of feeding her team’s insights directly into the business strategy across all five of their brands (Country Road, Trenery, Witchery, Politix and Mimco). Emily’s 20 plus years experience oscillates between insights, strategy & planning and creative development & execution. This chat will discuss...

Nektarea Cameron-Smith is currently Head of Customer Experience at Up and obsessed with building authentic customer relationships that deliver deliberate and consistent experiences. Combining empathy and analytics, Nektarea has created some industry leading experiences at Up. Up, is a digital bank that's making money easy for over 700,000 Australians.  Today we explore how the over use of NPS...

Damian Madden is a creative strategist who works on experience and creative transformation for luxury and fashion brands globally.  Currently the Director of Digital Transformation & CX at Pernod Ricard he is also the founder and creative director of ANOTHERSIDE, a Korean/Australian streetwear label promoting youth mental health, and the art collective asinglepiece.  As an ardent believer...

Why does innovation matter in programmatic advertising? Put simply, without innovation all things wither and fade into obscurity…or die. But how do you remain innovative in the fast-moving world of programmatic? Drawing interesting parallels between the history of the film industry and programmatic, grab 22 mins to find the answer to this question and be thoroughly entertained in the meantime. Thi...

In this episode of AshtonCast we provide an exclusive listen to the keynote presentation from Jonathan Wan, Director of Global Marketing, Media & Social, Japan Airlines which he did at the 2020 Programmatic Summit. This was recorded just before COVID started to kick off. In this session Wan will reveal challenges the Japanese flag carrier has encountered on its path to improve programmatic, wi...

In part four of the Video Fast Forward series we chat with Regional Director, ANZ & Head of Audience, APAC at PubMatic. Peter has been at PubMatic since 2015 and has been involved in rolling out their suite of products across Australia and New Zealand. These include their market leading omni channel header bidding solution, OpenWrap, as well as Audience Encore and Identity Hub. Peter...

In part three of the Video Fast Forward series we chat with Nicola Lewis, Chief Investment Officer, GroupM. Nicola is a media executive with extensive experience across all channels, including a strong point of view on digital integration, and digital transformation. She currently leads the investment function at the biggest media investment group in Australia – GroupM. Brought to you by our frien...

In part two of the Video Fast Forward series we chat with Nick Young, Director of Sales - Digital & Publishing at Nine. Nick has over 15 years’ experience in the media industry and shares his views on all things CTV. Brought to you by our friends at PubMatic. Hosted on Acast. See acast.com/privacy for more information.

Connected TV is one of the most talked about topics in town, and we’re all in agreement….. a huge opportunity for the industry. It promises to be the best of both worlds – the premium TV experience with all the benefits of digital for consumers and advertisers. But are we there yet? Does the experience on streaming platforms feel like TV for consumers? In this series of AshtonCast, Video Fast Forw...

Customer experience is a discipline that has gained incredible momentum over the past few years, shaped by the advancements in technology and the evolving wants, needs and behaviours of our customers. In the final episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Rachel McDermott, Associate Director of CX at Optus, about their work in utilising advance...

In this episode of our Reimagine Marketing series, brought to you by our friends at SAS, we explore how three key technologies – attribution, automation and artificial intelligence - are reshaping how we engage with our customers. We’re joined by Justin Theng, Consumer Intelligence Specialist at SAS for his thoughts on what role these technologies have to play in how we communicate with the custom...

In the second episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Sam Stark, Head of Data and Analytics, Marketing and Sales at Foxtel. We look at how marketing is evolving in line with developments such as attribution and automation, and what this means for the ways in which we connect with our customers of tomorrow. Hosted on Acast. See acast.com/priva...

In this final episode of the Empathy in CX series, brought to you by our friends at Genesys, we speak to Jessica Rix, Head of Customer Interactions at Sunsuper to explore the work they’re doing to deliver more meaningful, authentic and empathetic customer experiences at scale. Hosted on Acast. See acast.com/privacy for more information.

Putting the customer first has always been pivotal, but it has never been more important. The past few months have shone a light not only on the importance of being customer-centric in our thinking and our strategy, but also on the need for agility and the ability to swiftly adapt to change. In this podcast series, we talk to marketing and CX leaders to explore how technologies, such as attributio...

In the third episode of the empathy in CX series, brought to you by our friends at Genesys, we chat with Keith Pearce, Senior VP, Brand Marketing and Communications at Genesys. We explore the importance of purpose, nurturing communities and doing societal good, and better supporting the needs of our customers, at scale, by delivering more authentic and empathetic customer experiences. Hosted on Ac...

In the second episode of the empathy in CX series, brought to you by our friends at Genesys, we chat with Elyssia Clark, Head of Customer Insights and Strategy at SEEK. As someone who strives to put the customer at the centre of their thinking at SEEK, we speak to Elyssia about: -         The impact COVID-19 has had on our ability to meet the needs of o...

In part 5 of the digital marketing maturity series, brought to you by Google Marketing Platform, we chat with Michael Schniering, a 10-year veteran of BCG. He runs BCG in Australia and is a trusted advisor on digital strategies to some of the biggest businesses in Australia. Listen in to find out what marketers should do protect and strengthen their business’ for the long term. Hosted on Acast. Se...