The Missing Kei

In this episode of The Missing Kei, Edie Woelfle discusses the importance of staying focused in product development by having a clear core problem statement. The core problem statement guides the product's mission and serves to prevent 'feature bloat', the addition of unnecessary features that can lead to confusion and wasted resources. Edie provides a formula for creating a clarity-inducing probl...

In this episode of The Missing Kei, host Edie Woelfle explores the crucial step of prioritizing features when building apps, emphasizing the clear differentiation between 'must-haves' and 'nice-to-haves'. She likens these concepts to a sandwich, where must-haves are the essential bread and fillings that define the sandwich, while the nice-to-haves are like the condiments, adding flavor and variety...

In this episode of "The Missing Kei", Edie Woelfle explains the concept, benefits, and process of building Minimum Viable Products (MVPs) for startups. She highlights the vast savings in time and money startups can achieve by beginning with a simplified version of their product, using it to learn about user needs, and scaling accordingly. The podcast delves into the steps to build an MVP, includin...

Edie Woelfle, the Fractional CTO and Founder of Keiboarder, discusses the cost of shortcuts in software development in this episode of 'The Missing Kei'. She explains how "fix it later" is the go-to phrase of many developers, which often results in a range of problems known as technical debt. Using a house without a foundation as an analogy, Edie explores how skipping critical steps in development...

In this episode of the podcast, The Missing Kei, hosted by Edie Woelfle, the focus is on the importance of not just hiring great developers but also incorporating three key support roles in a startup's tech team. Using the analogy of building a house, Edie explains that developers are like skilled carpenters, but to effectively build a "house" or application, additional roles such as the architect...

In this episode of The Missing Kei, host Edie Woelfle explores the value of investing in paid tech tools over free ones for startups. Focusing on five tools, Hotjar, Marker.io, Autify, Canny, and Sentry, Edie emphasizes how each tool enhances a different aspect of product development, from tracking user interaction to debugging, testing, feature prioritization, and error detection. She highlights...

In this episode of The Missing Kei, host Edie Woelfle, a Fractional CTO and the founder of Keiboarder, discusses the importance and proper use of common tech terms like Agile, Codebase, Prototype, MVP, and Roadmap. She demystifies Agile as a method to continually progress in software development, codebase as the foundation of a software product, and prototype as a preliminary model to gather user...