The Mindful Marketer

What does it take to make the leap from CMO to CEO? What's the best CEO career path during a downturn? How do successful CEOs hire and retain great marketing leaders? We addressed these questions with Lisa's two CEO guests,  NetCentrics' Kenny Cushing and Clutch.co's Sonny Ganguly. Both Sonny and Kenny grew their careers in marketing. They have helped launch stellar brands. In the past year, they...

Marketing innovation is about applying creativity to improve your stakeholders' condition. It requires us to challenge our established beliefs and assumptions. Innovation often requires that we learn from our past as a way to inform our future.  We often need to set aside the past, and begin with a clean slate. This process helps us design an empowering narrative to guide us forward. It bolsters o...

Now that many CMOs have doubled down on digital, certain "tried and true" channels have become over-crowded. In The Mindful Marketer Livestream Episode 61, here are highlights: *The main reasons why your audience might be ignoring you. * Michael Taylor , the Master of Messaging, gave us fresh ideas to help you rise above the noise. Hint: it's NOT about differentiation! * The diverge strategy that...

In episode 60 of "Learning Out Loud: CMO Table Stakes," you will hear several learning strategies and resources to recession-proof your Marketing career. Like what you hear? Please leave us a review on iTunes. Want our upcoming schedule? Register at themindfulmarketer.com Curious about our private CMO peer groups and coaching programs? Visit marketinggrowthleaders.com.

* Have you intentionally designed your career—or are you complying with someone else's version of "success?" * Do you catch yourself resting on your previous accomplishments? If you answered "YES" to either, then don't miss this session with Lisa's friend and mentor, 100 Coaches Founder and Award-Winning CEO Coach, Marshall Goldsmith. You will walk away with: - Marshall's 3 rules for finding fulfi...

Why are some marketing leaders viewed as order takers, and others become innovators? What are the new road rules to earning a Growth CMO seat? In this session, Lisa shows you the essential "on ramp" to getting there. Join us for some just-in-time career advice and new insights.

How Great Marketers Tame Turmoil During times of crisis, great marketers see and sense what others don't. They create a range of possible actions, even if their ideas are on the back of a paper napkin. They don't get paralyzed, even when surprised. In this timely episode of The Mindful Marketer, Lisa sits down with seasoned board adviser, Harvard Business Review contributor, and author Constance D...

Merriam-Webster Dictionary defines "remarkable" as being uncommon or extraordinary. It takes courage, curiosity, and chutzpah to be a remarkable marketer today. Look no further for inspiration than our special guest, Guy Kawasaki. (Yes, THAT Guy!) Former jewelry salesperson-turned Apple evangelist-turned prolific podcaster, Guy will share his remarkable journey. Guy has been my friend and book col...

As we're still in the midst of hybrid work, making a real mark for people who need to come together, innovate, and solve problems does come with some sense of isolation. In this experimental program of Ask Me Anything, I invited everyone to drop their burning questions so we may interact in this valuable exchange. Watch my latest life stream as I go in-depth with your chosen topics and my advice o...

The 2022 Edelman Trust Barometer delivered a serious blow to media and government entities. They reported, "The failure of leadership makes distrust the default." For marketing leaders, truth-telling starts with YOU and how you lead your teams. We need the courage and the skills to tell the truth, even when it is uncomfortable. Our reputation depends on it. Recognizing our purpose and practicing s...

Whether you work for a museum or MarTech company, one thing remains constant: too many marketers still believe that a poor digital or physical experience won't hurt their brand.  Just think about how many retailers you recently visited, and how deeply disappointed you felt by the experience. If you're like me, you probably walked out empty-handed, grabbed your phone, and chose to order online. The...

PwC's study in 2021 reported that 65% of employees were in search of a new job! And over half of my clients were either promoted or changed jobs.  You only have 3-4 months to make your mark as an innovator—so how will you prove it? We all know that making time to observe, reflect, and capitalize on key trends is ESSENTIAL, yet few of us dedicate time to it! That's why many marketers are just tryin...

Two years into the pandemic, things still feel heavy. To cope, some professionals have turned to self-medication versus meditation (or other healthy habits). For many of us marketers, our creative candles have flamed out. Instead of focusing on discussing the theme, "The Great Resignation," what if we made 2022 "The Year of PLAY?" In Episode 51, we explore the connection of PLAY to performance wit...

We've heard horror stories about toxic bosses and behaviors: McDonald's, United Way, The Ellen Show are just a few examples.  Storytelling can make or break your team engagement and culture. Leadership expert Karen Eber reminds leaders to rethink how they communicate and use storytelling as a neuroscience hack to cultivate relationships and culture effectively. Watch the replay on LinkedIn. Some k...

For marketing leaders, 2021 was a year to remember—and not repeat!  Customer expectations shifted rapidly. Some great marketers left their lofty roles to be their own bosses. In fact, recent Labor Department data show that the number of unincorporated self-employed workers has risen by 500,000 since the pandemic .  Many top team members either resigned or re-tooled, leaving costly gaps. One of my...

When it comes to our careers and our customer relationships, the way we FEEL is everything. Yet, there's a paradox happening in our workplaces. On the one hand, we are witnessing declining unemployment (now 4.8%), soaring corporate and consumer spending, and a frenetic hiring pace for marketing and CX professionals. On the other hand, drug overdoses in the USA have exceeded 100,000 this year. Ment...

The key to winning customers is no longer about the quality of the product or service you deliver. Many organizations are leaving revenue on the table because their content and messaging do not align with the prospect's priorities.  A Forrester Research conducted with C Suite executives in the B2B space says that it takes 27 buyer interactions before you get to close business. (The numbers went up...

So many of my successful clients are experiencing change fatigue, which shows up as exhaustion and burnout.  How can we manage the MASSIVE transitions surrounding us--and our stakeholders--right now? When facing these transitions, you have three choices: you can ignore them, fight them, or welcome them.  I believe that as marketers, wisdom offers a path to designing smoother life transitions, more...

Content, careers, and customer engagement. These are the top three issues keeping many marketing leaders awake as we slowly evolve from the COVID cocoon. During our recent Mindful Marketer Life Stream, I invited my partner and marketing strategist, Michael Taylor. In this broadcast, we shared valuable nuggets on leadership, customer behavior trends and goal setting. Watch the LinkedIn Live replay...

Are you a Pied Piper of Persuasion?  Or are you petering out behind a screen? Take a look at Canva , a company who took on a Titan Of Design - ADOBE — and is winning mindshare AND market share.  This Australian company is now valued at $40B and led by a young visionary, Melanie Perkins.  She summarizes the power of visual persuasion this way, "It shouldn't matter where you are in the world, or soc...

As of late July 2021, the Bureau of Labor Statistics reported over 10.9 million job openings in the U.S.  Job abundance? Definitely. Does that abundance correlate to high employee satisfaction and engagement? Sadly not.  The Culture Works conducted a recent survey showing that 70% of organizations are currently making anxiety and well-being a top business priority. If hiring were such a finely-tun...

Many people think it's cool to be an entrepreneur--even marketers who reside within organizations. Yet few can define it. Entrepreneurship has even caught the eye of streaming platforms and television networks. In the United States, Shark Tank  has launched countless multi-million dollar empires. Disney+ touts a show called Own the Room .  Now that I have celebrated 21 years as an entrepreneur, I...

The dictionary defines "legacy" as leaving an inheritance or property after death. That term is simply outdated.  We need to make an impact while we are alive and vibrant. And I believe that CMOs are not the only leaders who should consider a new approach to living their legacy. Here's why... Today, our teams and loved ones no longer expect a clear, predictable, 20 year strategic plan. Those days...

Isolation is probably one of the worst pandemic aftershocks we're witnessing. I monitor my own sense of isolation as carefully as I monitor my information intake, social circles, sleep habits, and diet. Living solo, I make it a daily priority to visit my local coffee shop, attend regular swim team practices, and call my dear friends. More than ever, it is imperative to build meaningful networks. T...

The Need for Speed: Rapid Customer Value Delivery When it comes to buying products and services, some new expectations surfaced in this covid era, and excellent customer service and engagement standards have changed abruptly.  This episode discusses the need for speed and the necessity to deliver customer value in a competitive and rapid world. Watch the value-packed episode of The Mindful Markete...