The Mindful Marketer

Winning with AI: Your Growth Leader Playbook with Charlene Li How you address and embrace AI reflects how you lead during uncertain times. It also informs others how you think critically and make important decisions. In this episode, we invited Charlene Li back to the studio to describe the essential elements of an AI playbook. Listen and learn: Why the term "AI strategy" is misleading. The behavi...

"Burnout to Balance: Prioritize and Thrive in '25" Today, executives face a mandate: "Grow revenue while reducing costs." This mantra permeates the US government, public and private companies.   Random tactics and endless "to do" lists lead to burnout and loss of your top performers—costing millions in lost brand repute, revenue, workers compensation, and indefinite medical leave.   If you're feel...

"Avoid These Costly Transformation Traps in 2025" #86   In this AI-powered age and impatient investor climate, growth leaders often struggle with avoiding transformation traps and tribulations. This session will help you avoid today's costly career and company moves. Here's what you'll hear in this episode:   * 5 transformation types every leader needs to navigate (the Transformation Tree) (8:40)...

"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86)   It can cost bad actors less than $150 to create a fake (or "pink slime") news site and mess with your company's brand. We're deep into the USA election season, and we're watching this train wreck unfold.   Don't let misinformation ruin your hard-earned reputation. Listen to this episode, where we welcom...

Full Time vs. Fractional? The CMO Career Debate   Guests: Scott Kabat, CEO, 621 Consulting and Michael Taylor, CEO, SimpleMind Inc.   SUMMARY: It's our job as leaders to present cost-effective and strategic alternatives to old traditional CMO roles and responsibilities. Why now? Because generative AI is rapidly streamlining how we build content, go to market, engage with customers, and design our...

"Four Big Customer Growth Unlocks" with HomeServe USA's CMO, Andy Yost   There has never been a better time for marketers to lead growth initiatives--yet many are mired in overwhelming and misaligned priorities. That clouds their ability to design new futures and test growth hypotheses.   Hear how Andy Yost is testing and discovering new revenue streams without alienating teams at this 20-year-old...

Episode 82 dives into the power of community in marketing, featuring a special book giveaway of "Rising Together" by Sally Helgesen. We cover the nuances of community-building among marketers and CMOs, and learn how to navigate the challenges that often hinder the formation of strong employee, stakeholder, and customer communities.  This episode outlines three common obstacles to community success...

" Smart Recruiting Strategies in an AI Powered World" with CoStar Group's Kirstine Wilson The Wall Street Journal  recently reported  that 85% of 1,000 U.S. professionals surveyed are thinking about changing jobs this year. This represents an 18-point surge from 2023. Why do this report (and episode) matter? Because promotions and job searches have become even more competitive. With AI vying for c...

Reflect and Refresh : Six Mindful Questions for 2024   Before you start this show, grab a nice cup of hot tea or cacao. Find a quiet spot where you do your best dreaming and thinking. Bring your presence, pen, and paper. Then press "start."   We skipped the "fast start/out of the gates" approach to the new year. Instead, we designed Episode 80 to help you design a fulfilling 2024.   The 6 Mindful...

Episode 79: Welcome to 2024 planning season.   How will you ensure your go to market and customer retention strategies ring true for your customers, investors, and board members?   If you are relying on 'tried and true" approaches for 2024, your plan might not hit the right notes.   Amy Kellinger and Alex Withers joined us in the studio. Amy leads growth marketing, events and content marketing for...

How Marketing Can Be an Ally for Truth" with Eric Schurenberg   In our previous episode 76 with Charlene Li, we discussed how intentional marketing leaders share three habits: courage, curiosity, and discipline. Those qualities are needed more than ever: across every institution, facts are under attack. Some media and tech leaders stoke polarization. AI hallucination and nefarious bots are not the...

Generative AI: What CMOs Need to Know 📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest,  Charlene Li : 1. At your core, intentional CMOs share three habits: courage, curiosity, and discipline. Skip these habits and you fall into the hype cycle "just play with prompts" abyss. That advice creates true...

Episode 75: "EX and CX: The Marketer's Magic Formula" with Tiffani Bova     "The fastest way to get customers to love your brand is to get employees to love their job."   In this episode, you will find out why old beliefs that "the customer is number one" are no longer true—nor sustainable.   We welcomed Salesforce's Chief Growth Evangelist, Tiffani Bova, to the studio. Her deep research of over 4...

In Episode 74 of The Mindful Marketer, we explored a common cause of leadership and team breakdowns: Ego Myopia. The session highlights include: * Where you might be practicing ego myopia without knowing it * The most common ego myopia move among marketing leaders * Three ways to transform ego myopia today—and definitions * Wisdom discussion – "Seeing what is below the surface and beyond the obvio...

What's Your Innovation Melody? Power Panel Featuring Monique Elliott, Shane McCarthy, and Eric McCarthey Welcome to Season Two of The Mindful Marketer , where we explore the role of marketing in cultivating conscious and mindful communication. Join us on June 2 from 1:30-2:05 pm ET on June 2 to discover: - Three types of marketing innovation. - Communication strategies to fuel innovation and exper...

"From Global to Local: The Art of Listening" with TATA Consulting CMO Abhinav KumarAs we launch Season Two, we explore the role of marketing in cultivating conscious and mindful communication. Abhinav Kumar, the CMO of TATA Consulting and FC Barcelona fan, joins us from Brussels to share his "global to local" communications playbook. Abhinav faces a daunting task. He oversees communications to eng...

Welcome to the efficiency era, when many top marketers worry about brand investments getting rejected or delayed. During Episode 71 - "Brand ROI for Marketing Skeptics" with  Katie Hollar  and  Michael Oliver --you will hear:   How to pick the right set of metrics for your current growth stage (explore vs. exploit mode) Ways AI can help you engage customers in the branding process (a time saver!)...

Customers, Cookies, and Content: A President's Perspective   featuring Jascha Kaykas-Wolff   March 10, 2023   The rapid decline of third-party cookies has turned a CMO's growth playbook upside down. And building trust has never been more challenging--especially in the United States. A 2021 Oxford University study asked 92,000 people whether they trust the news media in their country. The highest r...

[REPLAY: The Mindful Marketer #LinkedIn Live featuring David Allison – Episode 69] What is values-based marketing and why does it matter ? In our community, CEOs and CMOs are reporting LONGER sales cycles, ineffective messaging, and customer churn.   Based on the ValueGraphics team's assessment of over 750,000 surveys globally, we have learned that demographics and psychographics are ineffective a...

Episode 68 kicks off Season 1 of The Mindful Marketer podcast, where we explore content strategy in 2023. Why should this topic matter to you? ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies. Furthermore, Layoffs.fyi just reported that the number of tech layoffs grew 10x between 2021-2022. That means you...

Ready for some "Baja A-has?" In this episode of The Mindful Marketer podcast, we explored:   * What it means to be a modern marketing elder * The distinction between empathy and compassion * How the Modern Elder Academy practices compassionate leadership and marketing -- and where their marketing plan initially got it wrong * The power of "Third Vault" stakeholder conversations * The three compone...

The Mindful Marketer/ Episode 66  Are you dreading an upcoming layoff, acquisition, or budget cut announcement?    You're not the only one. These announcements create stress for marketing leaders and CEOs, no matter how experienced they may be.    In Episode 66, I sit down with my fellow 100 Coaches colleague and author Amii Barnard-Bahn. We discuss a 6-step process to design your message. It will...

How are you securing your upward mobility in today's hybrid world? For senior marketers, skill building is simply table stakes. Top marketing leaders also master the art of building allies. In this dynamic session and virtual book launch party with fellow 100 Coaches leader and Skye Team founder, Morag Barrett, you'll learn: The key traits of strong allies Ways to embrace an ally mindset Embracing...

Leading marketing during a downturn takes guts and grit. Your board expects more predictable results while your customers keep changing buying habits and brands. Branding falls out of favor while demand gen grabs more attention. Teams become more stressed and disengaged. What can you do to minimize the drudgery of a downturn? Hear what Lisa's best clients are doing to navigate these uncertain mark...

How is your business playing a clear and concrete role in advancing society? What role does a mindful marketer play in cultivating conscious business practices? In this episode, Lisa Nirell sits down with a seasoned catalyst of conscious business cultures, Seth Goldman. Seth is Co-Founder of Eat the Change ®, a chef-crafted brand that helps people "Snack to the Future™" with chef-crafted, planet-f...