Jordan Ogren

The Midwest CMO Show

Business EN ↓ 3 episodes

The Midwest CMO Show: Where regional marketing leaders share what's actually working. Real conversations with Wisconsin and Midwest CMOs, VPs, and marketing directors connecting marketing to measurable business outcomes. These are your peers building businesses in the same markets you serve. Hosted by BConnected

Author

Jordan Ogren

Episodes

Bringing 20 Years of Business Discipline to Nonprofit Marketing | Cornelius Holt 29.01.2026 40:23

Get our latest State of the Industry Report https://bconnected.myflodesk.com/june-2025-state-of-the-industry-report That's Cornelius Holt, Director of Marketing and Development at St. Francis Children's Center. With over 20 years of experience in sales and marketing, he's bringing business discipline to the nonprofit sector—and proving that marketing fundamentals work everywhere, not just in for...

How to Define Your Ideal Customer Until It's "Scary Tight" | Cate Hollowitsch, CMO 22.01.2026 36:05

Get our latest State of the Industry Report https://bconnected.myflodesk.com/june-2025-state-of-the-industry-report That's Cate Hollowitsch, a CMO with over 30 years of experience. Her business success earned her a 2024 and 2025 spot as a Titan of Industry, and she was selected as the 2024 Female Executive of the Year by the Stevie Awards. She's built her reputation on turning marketing into mea...

How Regional Brands Beat National Chains Without National Budgets | Justin McCoy, Cousins Subs 15.01.2026 35:22

Get our latest State of the Industry Report https://bconnected.myflodesk.com/june-2025-state-of-the-industry-report That's Justin McCoy, former VP of Marketing at Cousins Subs. He spent nearly 18 years transforming a Wisconsin-based, family-owned regional brand into one that competes with national chains. If you've ever wondered how regional brands win against bigger budgets, Justin breaks down...