Haymarket Media Group Ltd

The Message

Business EN ↓ 69 episodes

The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Lauren Johnson, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family. Find us at: https://www.campaigncanada.ca Hosted on Acast. See acast.com/privacy for more information.

Author

Haymarket Media Group Ltd

Category

Business

Podcast website

shows.acast.com

Latest episode

Jan 16, 2026

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Episodes

Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics 16.01.2026

The Campaign team of David Brown, Chris Powell, and Lauren Johnson recount their (mostly) relaxing holiday break, before diving into the big industry news stories that caught their attention during the first week back.  The holding companies went to CES to show off their new AI products—a likely signal about where agencies will be focused in the year ahead.  In terms of brand plays close...

The Message returns: Talking tariffs, Trump and Tinder, and the power of the Blue Jay brand 07.11.2025

David Brown, Chris Powell, and new senior reporter Lauren Johnson review recent news headlines including the Ontario government's much-publicized anti-tariff ad, a new leadership appointment at LG2, and an inspiring run by the Toronto Blue Jays that had brands in a post-season tizzy. Hosted on Acast. See acast.com/privacy for more information.

Equity, storytelling, and the future of creator partnerships 16.10.2025

Sara Koonar launched Platform Media to bring fairness, transparency, and storytelling to the creator economy when it was still an emerging industry. In this episode, she talks about what’s changed (and what hasn’t) in creator-brand partnerships, and the tools and systems she’s built to challenge the status quo. Hosted on Acast. See acast.com/privacy for more information.

From coordinating PR to running a consulting business 02.10.2025

Aleah Balas talks about her experience leaving agency work to go freelance and launching her own consultancy, as well as what it takes to land coverage for clients in under-the-radar sectors.  Hosted on Acast. See acast.com/privacy for more information.

"Goodbye, Emma" 26.09.2025

As senior reporter Emma Johnston-Wheeler wraps up her time at Campaign Canada, she reflects with David Brown and Chris Powell–her marketing jedis–about everything she's learned in her two years in the advertising industry.  Hosted on Acast. See acast.com/privacy for more information.

More than a media planner: creative grit and marathon mindsets 18.09.2025

Emma Johnston-Wheeler chats with Lucus Dato, Supervisor, Communications Design at Initiative Media, about what drew him to media planning, and how he goes above and beyond in role. Hosted on Acast. See acast.com/privacy for more information.

The undervalued power of account management; and fending off burn out 04.09.2025

Emma Johnston-Wheeler chats with Noah Faigal, account supervisor at Lifelong Crush about how account management is sometimes under-appreciated in the industry and why It shouldn’t be, as well as why creativity is at the core of his agency’s wellness approach. Hosted on Acast. See acast.com/privacy for more information.

The last of the M2T interns 21.08.2025

Emma Johnston-Wheeler chats with Soames Lovett-Darby, recent graduate of the final cohort of the M2T rotational marketing program, about his internship experience and how he's approaching the job search. Hosted on Acast. See acast.com/privacy for more information.

Industry headlines, provocative ads and fabulous spokeswomen 15.08.2025

David Brown, Chris Powell, and Emma Johnston-Wheeler review stand out news headlines including the closure of Toronto’s Miami Ad school, and reflect on interesting Canadian creative like Rethink’s steamy plays for Doritos and Dame. Hosted on Acast. See acast.com/privacy for more information.

AMA Toronto's career accelerator program: the value of mentorship 31.07.2025

Emma Johnston-Wheeler chats with American Marketing Association Toronto mentor and mentee pair, Chris Gregory, Manager at Magna Exteriors manager & Adjunct Professor Chris Gregory Mediahub Worldwide account manager Emily Maniquet, about their experience in the career accelerator program. Hosted on Acast. See acast.com/privacy for more information.

Tinder Robots, unexpected leadership changes, and the demise of the Late Show 25.07.2025

David Brown, Chris Powell, and Emma Johnston-Wheeler reflect on new creative from Tinder and Sleep Country, share observations from this year’s Cannes festival, and consider the implications of recent leadership changes at Snap Canada, X, and WPP. Hosted on Acast. See acast.com/privacy for more information.

Cracking the Conscious Consumer Code 03.07.2025

Insights for emerging professionals: how brands can better connect with conscious consumers, according to Public Inc.'s Conscious Consumer Report. Hosted on Acast. See acast.com/privacy for more information.

Campaign Cannes Global Podcast Episode 3: Festival review & big winners 25.06.2025

Campaign’s editors from around the world come together after the Lions festival for the final episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor. We review the festival and talk about the work that won, the big trends that emerged, the first year of Campaign House and the best parties. Gideon Spanier (far left), the UK editor-in-chief of Campaign, hosts the podcast and...

Campaign Cannes Global Podcast Episode 2: Live from Campaign House 23.06.2025

Campaign’s editors from around the world come together at Campaign House at the Lions festival for the second episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor. Gideon Spanier, the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Chris Powell, co-editor of Campaign Canada,...

Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview 13.06.2025

Campaign’s editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor. We preview the festival and talk about the work we want to win, the mood in the ad industry and Campaign House – our exciting new venue at Cannes.  Gideon Spanier (centre in picture), the UK editor-in-chief of Campaig...

The benefits and challenges of going in-house 09.06.2025

David Brown and Emma Johnston-Wheeler reflect on Campaign Canada’s recent In-Housing summit, in which several industry experts took to the stage to explore the growing interest in in-housing, the benefits (and challenges) of taking more work in-house, evolving models and the impact of AI.  Hosted on Acast. See acast.com/privacy for more information.

AMA Toronto’s career accelerator program: What it's like to be mentor/mentee 29.05.2025

Emma Johnston-Wheeler chats with American Marketing Association Toronto mentor and mentee pair, Furlani Foods VP marketing Ashley Bast, and Nestle assistant marketing manager Lindsay Tohana, about their experience in the career accelerator program.  Hosted on Acast. See acast.com/privacy for more information.

Campaign Cup winner, industry news, and awards season 23.05.2025

David Brown and Emma Johnston-Wheeler discuss the latest examples of Canadian patriotism in advertising, as well as the winner of the second annual Campaign Cup. Pivoting to industry news, they discuss WPP’s latest merger, and a newly launched creative agency, followed by reflections on awards show season and a look ahead to Cannes.  Hosted on Acast. See acast.com/privacy for more information...

Thought leadership, personal branding and AI 15.05.2025

Emma Johnston-Wheeler chats with marketing advisor, brand strategist, and founder of The Good Growth Company Daniel Francavilla, about teaching advertising courses, building a personal brand, and leveraging AI for thought leadership.  Hosted on Acast. See acast.com/privacy for more information.

Iterative creative, GroupM’s restructuring, and a dive into the State of the Pitch 09.05.2025

David Brown, Chris Powell and Emma Johnston-Wheeler discuss examples of new creative that build on previous campaign history, take a look at GroupM’s recent move to a single P&L, and break down Campaign’s state of the pitch research. They also remind listeners of an extension for applications to the second annual 30 under 30 list. Hosted on Acast. See acast.com/privacy for more information.

Entrepreneurship, leadership, and indigenous values 01.05.2025

Métis entrepreneur Keenan Beavis reflects on his career after receiving the 2025 Young Indigenous Entrepreneur Award from the Canadian Council for Indigenous Business (CCIB). Hosted on Acast. See acast.com/privacy for more information.

Playoff advertising, Cannes’ Canadian jurors, and Telus’ video game wellness initiative. 25.04.2025

David Brown, Chris Powell and Emma Johnston-Wheeler discuss a significant new role, timely creative for the NHL playoff season, and POCAM’s latest Visible & Vocal study. They also dive into a conversation about wellness and screen time, prompted by a recent campaign for Telus by Rethink, and invite submissions to Campaign Canada’s second annual 30 under 30 list. Hosted on Acast. See acast.com/priv...

A look inside the creator partnership role 17.04.2025

Emma Johnston-Wheeler chats with Norissa Samuels, the first creator partnerships lead for Snapchat in Canada, about finding success in a role that didn’t exist when she began her career, and how creators can best use the Snap platform. Hosted on Acast. See acast.com/privacy for more information.

The key to success is adopting an immersive mindset 03.04.2025

Emma Johnston-Wheeler chats with Courage creative directors Jesse Wilks and Gerardo Agbuya about falling in love with advertising, and utilizing their shared passion to find success in the industry.  Hosted on Acast. See acast.com/privacy for more information.

Unexpected OOH, a big departure from Snap, and more Canadiana. 28.03.2025

David Brown, Chris Powell and Emma Johnston-Wheeler review some noteworthy creative, discuss a significant change in senior leadership, and take a look at more ‘Canada’ themed content amidst ongoing border tensions with the US. They also share their favourite picks in the first round of the Campaign Cup. Hosted on Acast. See acast.com/privacy for more information.

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