The Meredith Paige Podcast

Does the idea of consistently marketing your small business seem like a  a pipe dream?  It's feels like there's twenty different platforms and you don't know which one to be on or what to say.  Well, don't sweat it, you're not alone! I want to introduce my concept of layering in your marketing, where it's about going through, one step at a time, to establishing sustainable, consiste...

If you've ever thought advertising on local radio was way out of your budget for your small business, well then this episode is perfect for you. Today we're following up with part two of my chat with Fiona ludecke, my highly talented and very experienced local regional radio rep. So, if you haven't listened to Episode 34 yet, I recommend you put that on the list next. Here, we're diving into the w...

When it comes to marketing you regional and rural small businesses, there's two big things we want to be looking out for:  bang for your buck and opportunities to put things on autopilot.  I'm really excited to bring you a radio rep from our regional radio station, Fiona Ludeke. Fiona talks about the benefits of radio when it comes to promoting your regional and rural small business.&nbs...

I think it goes without saying, that as we're going along this business journey, there's going to be inevitably these uncomfortable stages of growth. They keep coming up and can make us feel like we're bursting at the seams. But, that's when we know we're about ready to hit another growth spurt. It's similar to when our kids start showing a bit too much ankle or wrist in their clothes. It's when w...

Do you feel like you're trying everything with your small business's marketing and it's just not working? You're trying to be on all the platforms sharing all types of content, sending emails and even putting things to print? And it still feels like there's no translation towards sales? It might be that you're throwing everything out there in a way that's not giving your potential audience somewhe...

Do you ever feel like you are putting in so much energy into marketing your business, trying to acquire new customers, or perhaps even converting those potential customers into paying, loyal customers? You feel like there's steps after step, you find yourself doing the same processes continuously, to the point where you think, 'Surely there's an app for that?'  This is one of my favourite top...

We have finally reached episode number 30, which means we're at the end of season two! I wanted to take this moment to share with you everything I've learned over the last 15-ish weeks, recapping my biggest take-away’s from both Season 2 and my podcasting experience in general. I'll also let you all in on what I hope is coming up next. Let's jump right in. For show notes, links and more: W: meredi...

If I were to mention the idea of taking some time off, there is a very good chance you would laugh, cry or both. Taking time off seems like worlds away from the daily doing that we undertake in small business however a recent camping experience where I was forced to cut everything off made me realise just how valuable these rest periods are. I got to disconnect from all the noise and reconnect and...

Quite often when we're trying to run, grow and scale a small business, we tend to feel like we're caught in our own business bubble. It's almost like we can't see the forest through the trees and we've got no idea how to start, put one foot in front of the other and just get to where we need to go. In this episode, I'm chatting with my business coach, Luke Williams, who has been coaching me since...

The whole COVID saga of 2020/2021 was, as I'm sure you can relate, was the craziest, weirdest, hardest time to have ever been in business in our living memories.  I was one of the incredibly fortunate people to actually have a business grow during COVID - not only is what I do is digitally based (and there was a big need for that with shutdowns and restrictions and all of the uncertainty) but...

In todays' episode, I have the pleasure of interviewing Ronald Mcdonald's house manager and community engagement coordinator, Rhiannon Curtis. We discuss the incredible success of the International Women's Day Lunch's annual event. Together, we dive into how certain struggles, efforts and strategies have worked towards making the yearly event what it is today. This episode is more than just benefi...

Navigating the online world as a grownup is scary on a good day. So how do we teach our kids how to use platforms such as YouTube and Google with caution? Because, let’s be real -  we can't stop them from seeing, viewing and engaging with these platforms forever, as much as we might like to. A recent experience with my seven-year-old after his YouTube habits got a little out of hand saw me dr...

Have you ever become disenchanted with where your industry is going or perhaps you've identified a gap that you feel you're ideally suited to better serve your clients and meet their needs? In this episode, we're jumping back in with Liz Jarvis from Better Business Decisions to talk about how we work together to capture what it is she's doing to revolutionise finance and our money mindset within o...

Do you have crappy sleeping habits? When you're running a small business, sometimes the small hours of the morning or late at night is the best time to tackle those administrative tasks. But when you really stop and think about it, when you pull an all-nighter, how effective are you the next day? Are you really winning anything back by staying up late at night? Or are you just taking energy off yo...

Have you ever had an idea for promoting your business and realised that it's almost too late to start because the opportunity is a week away? Or on the flip side, do you want to start running promotions and campaigns in your business to engage more potential customers or draw some attention to a particular product/service yet you have no idea where to start? I want to share with you a framework th...

Today's episode is not for the faint hearted. I might be calling you to do some really tricky things in your life when it comes to being mindful about what it is you consume while you're building a small business. Now, you might think this is just a food episode, and I'm sorry, my friend, you would be wrong. This is more about consumption in terms of what we allow into our space, into our bodies a...

Today, let me introduce my guest, Liz Jarvis from Better Business Decisions . Liz is a business coach who specialises in helping small business owners really get to know their numbers. She tackles this from an amazing array of angles that most of us don't even think about our money. Over the previous year, I've come to really appreciate what Liz brings to the table for business owners in giving th...

We've all heard of the woo-woo sounding concepts of 'brand story' and 'storytelling' and if you are new to marketing, it can sound like really highbrow marketing stuff. It can even have you thinking, ‘Do I have a story?!’. I want to show you that by being articulate about your personal story, it can put you in a position where you are never scratching around for what to say on social media or in e...

In this episode we are going to chat with a former client, Jill Noble, to discuss her perspective on the massive difference a website made to both the accessibility for potential and existing members and customers, as well as some of the in-house administrative tasks that needed to be performed within her business. I'm looking forward to sharing with you her insights into the whole web design expe...

If you've been following me recently, you'll have heard me be talking a lot about having non negotiables set in stone when you're planning stuff for your business. If you joined me for the last episode (016), I talked about how I planned out my next 12 months, the year 2022. But I started with my personal non negotiables and then structured everything around that.  Because I believe that if w...

In this episode, I wanted to kick things off with an amazing strategy that I've put together that's going to set my 2022 on rails. This is the combined effort of a whole bunch of things I've been doing, practicing, testing and tweaking over the last couple of years, that have allowed me to enjoy a fantastic growing business. On top of that, it's one that only requires me to work part time while st...

If you feel like 2021 has put both you and your small business through the ringer, you aren’t on your lonesome. But it’s times when the chips are down and it all feels a little hard - that is when we’re actually going through accelerated learning and growth. It’s our experiences in the midst of the chaos that will help shape where we steer our ourselves and our businesses. In this episode, I wante...

Have you ever stopped to count the many ways which potential and paying customers are getting in touch with you? If you've had that niggling suspicion that you have way too many tabs open (email, texts, DM's, comments...the list is endless), it could be because you have so many lines open with your clients that they're constantly being bombarded. This might inadvertently be creating problems when...

I'm going to ask you to do something that might be a little bit out of your comfort zone in this episode - I'm going to ask you to get your face in your feed (or in any of your marketing content). If you are a small business where you and your business are pretty much one and the same thing, your business may feel like an extension of who you are. So it’s super important to make sure that you are...

Are you the kind of small business owner who has zero idea what to say about yourself in your socials or your business or what it is that you do... this is the episode for you. We're taking a couple of steps back from the nuts and bolts practical side of things and we're actually going focus on some headspace stuff which I believe will help you get past these mental blocks about what to say, impos...