The Membership Podcast with Claire Mitchell

When people think about memberships, they often assume they need a huge content library, endless trainings and a busy community to keep members happy. What if that's not true? In this episode, Claire shares the story of Tonya, a yoga teacher in New Zealand who built a membership around something she was already doing every day. Instead of creating more work for herself, she simply invited peo...

One of the biggest reasons people put off starting a membership is because they think they'll have to create endless content every month. The good news? That's simply not true. In this episode, Claire shares the story of Anne, a horse-riding confidence coach in Canada who built a successful membership without creating courses, training videos or monthly content. Instead, she runs two sim...

Episode 1: Why I'll never start from zero again   Every month, whatever you earned last month stops counting. This month you're starting again from scratch - finding the next client, the next sale, the next bit of income to keep things moving.  Most small business owners have been doing this for so long it just feels normal. It isn't normal. And it doesn't have to be.  In this...

This week on The Membership Podcast, Claire chats with Rhiannon Relfe from The Epsom Bakehouse about her membership, The Bakehouse Club. Rhiannon teaches people how to bake great bread at home and has built a thriving membership around live bread-making classes, a growing recipe library, and a friendly community of fellow bakers. What makes her membership particularly interesting is how simple it...

This week on The Membership Podcast, Claire chats with Tracey McLennan about building a successful membership in a highly specialised niche. Tracey runs The High Prey Drive Club, helping dog owners whose dogs chase wildlife, disappear on walks, become fixated on scents, or seem impossible to trust off lead. What started as a personal struggle with her own dogs has grown into a thriving membership...

This week on The Membership Podcast, Claire chats with Lhamo Lotscher about building a membership around deep transformational work, shadow work, ancestral healing and feminine wisdom. Lhamo has spent more than a decade developing and teaching her original body of work, MotherQuest, helping women heal family patterns, deepen self-awareness and navigate life's transitions with greater authenti...

This week on The Membership Podcast, Claire chats with Tonya Russell about building a beautifully simple membership that generates recurring income while helping women prioritise themselves, improve their health, and create lasting habits. Based in New Zealand, Tonya teaches live online yoga classes and has built a thriving membership around consistency, community and self-care. What started durin...

This week on The Membership Podcast, Claire chats with Charmaine Champ about building a membership that helps families tackle one of the most common, yet least talked about, childhood challenges. Charmaine is the founder of ClearSteps Consultancy and supports neurodivergent and neurotypical children with toileting, continence, sleep and emotional wellbeing. Her membership, How to Get the Pee and P...

This week on The Membership Podcast, Claire chats with Jo Fellows about creating an online art membership for young people and building a business from a small village in rural France. After leaving her career as a secondary school art teacher in the UK and moving to France, Jo found herself missing teaching and the creativity that came with it. Rather than returning to the classroom, she built Ar...

This week on The Membership Podcast, Claire chats with Kim Duke about one of the most unique memberships we've featured on the show. Kim is a writer, book coach and former sales trainer who created Scribbly, a snail-mail membership designed to help women rediscover the joy of writing. Every month, members receive a beautifully designed writing package through the post, complete with prompts,...

This week on The Membership Podcast, Claire chats with Anne Gage about creating a simple, low-maintenance membership that helps horse riders build confidence, trust themselves, and strengthen their relationship with their horses. Anne has over 30 years' experience as a riding coach and horse trainer. After losing her own confidence following a serious riding accident, she discovered mindset t...