The Membership IQ with Sarah Sladek

In this episode, we explore the notion of finding your niche - and how it can positively impact your membership growth potential. Most of us can relate to the practice of trying to tackle too many things at once - and therefore accomplishing nothing at all! If your organization is trying to be everything to everyone, it's hard to focus on that ONE thing you do better than everyone else. We li...

Research shows that, to some degree, change instills fear in all of us. Change, however, is integral to an association’s survival. For many membership organizations, the notion of change is disruptive…and scary! Let’s face it - altering the habits, patterns, and behaviors we are conditioned to can be uncomfortable, but it can also yield incredible rewards. In many instances, change can lead to lon...

Is your association membership genuinely healthy? It may be time for a check-up, and this week, we are here to help assess your organization’s overall wellness. It’s time to take a look at your membership succession plan and how it will impact the long-term health of your organization.  In today’s rapidly changing world, we know that every generation has something to learn and something to teach....

Today’s generation creates and consumes more information than any of its predecessors. Demand is on your association to provide more content and yes…entertainment! Membership is no longer a spectator sport, so what are you doing to engage your member base? In this week’s episode, we’ll learn more about how to adapt to the shifting expectations of a younger audience and how you can stay relevant to...

We kick off the first season of The Membership IQ podcast by getting into the Membership is Life mindset! In this episode, I give some backstory behind my passion for multigeneration membership practices. I began to see the challenges associations face due to an apathy towards membership and the belief that members will always continue to grow. Let’s face it, as membership professionals, we don&ap...

In the last thirty years, "the business of membership" has shifted dramatically. Associations of yesteryear are unrecognizable compared to the ones we have today, and people are no longer joining simply because it’s “the right thing to do”. With membership rates on the decline around the globe, we can no longer ignore how times have changed. Associations are under constant pressure to de...