The Member Lounge Podcast: Unlocking Association Success

About This Episode Are you looking to take your association to the next level? Look no further! By prioritizing communication, collaboration, and member engagement you can increase your association's effectiveness and revenue. Effective leadership and regular evaluation are essential in achieving your association's objectives. With the right strategy you can increase revenue and ensure the long-te...

About This Episode Are You Ready to Be a Member-Centric Organization? Learn more about how to track and manage your member's from their perspective.  Learn about the expanding list of member associations that have made their members the centre of their strategic planning. And start building an infrastructure that will improve your member's experiences and win member retention. Join us with our spe...

About This Episode People have been paying recurring fees in exchange for access to the benefits your association offers. How could you be sure the price you charge is profitable? Learn how to uncover the value you offer, conduct market research to discover expanded opportunities, attach the right price to the value your organization provides and communicate it to your audience. Join us and our sp...

About This Episode The lack of member engagement is a common problem that many associations experience. How would it be possible to ensure your association is following the right path? It is time to analyze how culture is changing and start a digital transformation, find out the proper strategies that will keep your  association at the top. Join us and our special guest Jamie Notter and learn all...

About This Episode The lack of member focus is a common problem that many associations experience. How would it be possible to ensure that they are making member centric decisions? It is time to examine the ways associations can improve their practices to lead them to a higher level of member retention. Join us and our special guest Tom Abbott and learn all you need to know to have member centric...

About Our Podcast The Grype Podcast is all about membership growth. Farhad Khan, CEO of Grype Digital will answer your questions live in our upcoming podcast episode. Register for our events on our site to learn more about how to grow your association. Our podcast episodes are available on Apple Podcast , Google Podcast and YouTube . Follow us on our social media channels to learn when new episode...

About This Episode Everyone in the association world thinks they are member-centric, but there are things associations do that get in the way of prioritizing their members. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it! Listen in as we discuss how to align the goals of your board, executive director, membership manager and your members. Let’...

About This Episode Member retention is not the very first step of member experience. Renewal is determined in the first 30-90 days. How do associations ensure that members will retain themselves? Our special guest, Chris Vaughan, Membership and Marketing Consultant answered this question and more during this exclusive podcast interview. Chris explained how retention is not a communication channel...

About This Episode Associations are busy trying to make small changes to impress members and stay relevant, but is it enough? Our special guest, Randall Craig, Advisor on Digital Strategy and Hall of Fame Business Speaker, answers these questions and more during this exclusive podcast interview. Listen in as Randall shares his experience and explains how using digital trust strategies can improve ...

About This Episode Let's understand how to plan and execute a thriving membership program and what is required to achieve long-term membership resiliency. Our guest, Tony Rossell answers these questions and more during this exclusive podcast interview. Listen in as Tony shares practical guidance and reflections from his book, Membership Recruitment, which explains why an effective membership recru...

About This Episode Let's understand how to scale your membership using a high-tech business model and member feedback to drive member engagement. Our guest, Laura Buhler, will share her expertise on how to create a vision that people want to be a part of. Laura believes that it is all about the people. You can grow your association by investing your time and resources in understanding your members...

About This Episode Let's learn about how your association can diversify your revenue with non-dues revenue ideas. Our guest, Edward Byers, shares his expertise on non-dues revenue and how associations can diversify their revenue. Let's talk about why non-dues revenue is so important to associations and some key non-dues revenue areas. About Our Guest Edward Byers is the Director, Membership & Busi...

About This Episode Let's talk about how to take charge of your association's membership website redesign project! It starts with understanding that you — the client — are just as much responsible for a successful outcome as your service provider (your developers). Learn where everyone's responsibilities begin and end, how to pick the right developer, and how to actually launch as close to on time...

About this Episode In this episode, we talk about digital sustainability and how sustainable web design can help to improve the user experience​. We will explore how the pursuit of sustainable web projects can produce more functional websites and help associations to drive traffic to their website.  About our Guest Tom Greenwood is an author, web designer and activist devoting his time to the fiel...

About This Episode In this episode, we talk with association management royalty, Velma Knowles, about the four pillars of membership growth, discussed in her latest best-selling book about how to scale your membership. We start by busting some myths associations hold around membership and replacing them with data-driven pillars that are universal to all associations. About Our Guest Velma Knowles...

About This Episode In this episode, we talk with an experienced association executive about how to assess the value of your membership. We talk about creating valuable member benefits, the best ways to find out what members want, and how to engage members. See below to learn more about our very special guests, Aviva Rotenberg, and see a full list of questions we asked our very special guest.     A...

About This Episode In this episode, we talk about the value of creating a change management plan throughout the process of your association's next big tech transition (eg. membership site, member portal, website, etc.). It will make for a smoother development process and launch, where your stakeholders, staff and members can embrace the change rather than resist or reject it. About Our Guest Betsy...

About This Episode In this episode, we talk about how to create a member-focused culture where decision-making focuses on your membership and creates an active association where members want to be. We re-define member engagement, discuss the continuum of engagement for different types of members, and how lean start-up methodology can help associations thrive in a resource-poor environment. We walk...

About This Episode In this episode, we speak to Brock Murray about how SEO works to generate leads for your association to increase your membership numbers. He discussed all the best practices in creating content with SEO in mind and he also shared with us the tools he recommends for tracking your traffic. He also delved into Google Analytics and how we can maximize this tool in our SEO campaigns....

The data shows that most associations took a hit through Covid. Let's dive into reengaging your members and lapsed members through a multi-channel communications approach. We discuss using different approaches for new members, existing members, veteran members and members who left. Let's renew buy-in from your volunteers and staff with an action plan for growth. We are honoured to have Scott as ou...

Here is a list of questions we asked Beth for your reference: Tell us about yourself what you do? We often buy things from organizations that we don’t have a relationship with, so why is it important for associations to build relationships with their audience and stakeholders? Is there a science to building relationships with members? Are there rules, or a five-step process that works every time?...

Your association’s prospective members are of all levels of ability. With the world moving increasingly online, you can expand your membership and grow your association through inclusive web design. In this podcast, listen to renowned web accessibility expert David Berman. David is the author of the groundbreaking Do Good Design: How Designers Can Change the World, UN Special Advisor on web access...

In this episode we are joined by Wes Trochlil, author and top data management consultant. We talk about how smart data management strategy will help your have better reports, communication, marketing and engagement. Clean data and strategic data collection will helps an association stay organized and on a growth trajectory. To learn more about Wes, you can visit his website . We'll include here th...

Creating the marketing strategy for associations is complicated because they have a variety of stakeholders, each with their own relationship to the association. The information that is relevant to each of those audience segments varies, as does the marketing. Listen in to this podcast to learn how to work smarter rather than harder to create targeted marketing for your many audience segments from...

In this episode, we speak to Christina Beker, VP of Consulting & Online Training at Becker Associates, a family-run business that focuses on supporting boards to be productive, impactful and have a positive impact on the association they represent. Christina has the experience to know how to vet your board members and create a culture of respect and productivity. To learn more about what she does,...