The Medical Marketing Podcast

Where should you spend your advertising dollars for maximum impact? In this episode, we'll settle the Google Ads vs. Facebook Ads debate for doctors once and for all. Show notes: https://messenger.md/podcast/episode-37/

If you asked 100 doctors if they wanted to grow their practice and get more patients, the vast majority would say yes. But doctors have a big problem on their hands: attracting new patients to a practice is hard work. Many healthcare providers turn to paid advertising campaigns to grow their practices. Medical PPC is an effective way to attract more patients, fill your appointment schedule, and gr...

This week on the Medical Marketing Podcast, we sit down to talk with Dr. Gary Wortz of Commonwealth Eye Surgery on how to deal with busyness and burnout as a busy physician. Dr. Wortz is a busy physician, the Chief Medical Officer of an ophthalmic device startup, and a podcast host and regular contributor to industry publications. We're going to get some of his thoughts and insights about achievin...

In this episode, we’ll show you how to successfully hire a healthcare SEO agency to skyrocket your practice to the top of Page 1. Show notes: https://messenger.md/podcast/episode-34

If you want to become a better marketer and grow your patient pipeline, you have to know how people think. That’s why this week, we’ll take a look at 5 revealing principles of human behavior, and how you can use them to your advantage when you’re communicating with patients. Show notes: https://messenger.md/podcast/episode-33/

We’re living in unprecedented times. In this special episode of the Medical Marketing Podcast, we’ll explore healthcare marketing and COVID-19 – what you can do to maintain your practice’s presence to emerge from the other side of COVID-19 stronger than before. Show notes: https://messenger.md/podcast/episode-32/

Having a pretty website isn’t enough – you also have to know how patients use it. This week, we’ll show you how to use Google Analytics to understand user behavior, provide patients with a better experience, and supercharge your practice website. Show notes: https://messenger.md/podcast/episode-31/

In this episode of Ask the Marketing Manager , we’re going to talk about communication styles, employee to employee relationships, and pearls for effective practice management. Our guest today is Sarah LeVan, the Clinical and Marketing Manager of Empire Eye and Laser Center in Bakersfield, California. Show notes: https://messenger.md/podcast/episode-30

They say you never get a second chance to make a first impression – and that’s just as true with your practice brand as it is with people. This week, we’ll talk about brand touchpoints – and how physicians can make the most out of every patient opportunity. Show Notes: https://messenger.md/podcast/episode-29

In 2020, patient experience is the #1 factor that dictates how well a practice will grow. To offer a better patient experience, we have to answer the question: what do patients want from their doctors? Show notes: https://messenger.md/podcast/episode-28/

The line between personal and professional social media brands is blurry at best. How can physicians effectively balance their personal and professional lives on social media? Show notes: https://messenger.md/podcast/episode-27/

It may seem like a vain exercise, but being aware of what’s being said about you online is a vital practice to maintain a healthy online reputation. If you want to improve your online reputation and attract more patients, perhaps it’s time to explore why every doctor should Google themselves... Show Notes: https://messenger.md/podcast/episode-26/

There are lots of things you need to do to run a successful practice. But to get better data on your practice’s reputation and keep it growing consistently over time, there's one question you need to ask every patient... Show notes: https://messenger.md/podcast/episode-25

If you want to get more patient reviews for your practice, you need to have a robust system for collecting feedback and turning positive patient experiences into glowing online reviews. This week on the Medical Marketing Podcast, we’ll show you how to do just that. Show notes: https://messenger.md/podcast/episode-24

Many doctors know deep down that reviews are important...and yet they fail to pay as much attention to reviews as they ought to. In this episode, we’ll answer the question so many people are asking: why are reviews important for physicians? Show notes: https://messenger.md/podcast/episode-23

Everyone knows that if you want to reach more patients, you’ve got to be visible on Google…but what about Google Maps? This week, we’ll show you how to win the Map Pack and why Google My Business is such a powerful tool for growing your practice. Show notes: https://messenger.md/podcast/episode-22

We’ve seen how Google Ads can be an effective way to grow your practice. But the story doesn’t stop once a patient clicks on your ad. To make the most of every opportunity, you need to ensure that their post-click website experience is optimized for them to convert. So in this final episode in our series on common Google Ads mistakes, we’ll explore the most common mistakes people make with their p...

Conversion tracking may not sound like a big deal, but it can have a huge effect on the decisions you make with your digital advertising – incorrect tracking is one of the costliest mistakes you can make. So this week, we’ll take a look at how to avoid mistakes with Google Ads Conversion Tracking. Show notes: https://messenger.md/podcast/episode-20

One of the most common mistakes people make with Google Ads is not structuring their accounts properly for the best results. Today on the show, we’ll examine how to optimize your Google Ads account structure and get better results with advanced bid strategies. Show notes: https://messenger.md/podcast/episode-19

PPC advertising campaigns on Google Ads are a great way to grow your practice and get more patients in the door, but to be effective, you have to understand the fundamentals. Unfortunately, too many medical practices make mistakes in Google Ads that lead to wasted ad spend and ineffective campaigns. In this first episode in a 4-part series about common mistakes in Google Ads, we’ll explore how to...

This week, we sit down to talk about Search Engine Optimization and how healthcare professionals can use SEO to their advantage with world-renowned SEO expert Matthew Woodward. Matthew's twenty-plus years of experience with SEO has given him some great insights into the SEO industry. Enjoy our conversation! Show notes: https://messenger.md/podcast/episode-17

Not every patient will convert the very first time they click on your ad. That’s why you need to make the most of every opportunity to connect and engage with your website visitors. In this week’s episode, we’ll teach you how to use remarketing and display ads to re-engage with prospective patients until they convert. Show notes: https://messenger.md/podcast/episode-16

Having a Google Ads campaign isn’t enough – you have to make sure it’s working for you to accomplish your marketing goals. And if you want your practice to stay ahead of the competition, you need to know how to use Google Ads to be more attractive to patients than your competitors down the street.  Show notes: https://messenger.md/podcast/episode-15

This week, we’ll answer one of the most common questions we get from clients: “Should I bid on my own name in Google Ads?” Is it a waste of money, or a valuable tactic to get more patient leads online? Show notes: https://messenger.md/podcast/episode-14

As we’ve seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there’s one question that looms larger than all the rest: how much should I spend? Show notes: https://messenger.md/podcast/episode-13