The Medical Marketing Podcast

We all know marketing is important if you want to get more patient leads and grow your practice…but often times, practices get too busy to do it well. This week on the Medical Marketing Podcast, we’ll explore the pros and cons of outsourcing marketing for your practice and help you figure out which strategy makes the most sense to help your practice grow. Show notes: https://messenger.md/podcast/e...

As a doctor, you make a lot of assumptions about your patients and their experience. But do you know what your patients really want? This week on the Medical Marketing Podcast, we'll take a look at survey results to show you how you can improve your practice to deliver exceptional experiences based on what your patients really want. Show notes: https://messenger.md/podcast/episode-57

“A picture is worth a thousand words." You’ve probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million. Show notes: https://messenger.md/podcast/episode-56/

In this week’s episode of the Medical Marketing Podcast, we’ll explore how to advertise a medical practice on Google by taking a deeper look at what you can and can’t do with your ad campaigns. Show notes: https://messenger.md/podcast/episode-41/

Today on the Medical Marketing Podcast, we'll look at why the most beautiful practice websites can still fail to attract patients – and how you can avoid common pitfalls to ensure your practice's success. Show notes: https://messenger.md/podcast/episode-55

As a doctor, your website is the most crucial aspect of your marketing strategy. Your website is almost always the first touchpoint that patients have with you, so it's important to rank high on Google for important terms. But many doctors' websites have hidden problems lurking beneath the surface that make it difficult – if not impossible – to rank on Page 1.  Not being on Page 1 means minimized...

If you're starting your medical practice from square 1, you need patients – and fast. There are many marketing strategies that can get you there, but the best one to grow your new medical practice is paid online advertising.  Show notes: https://messenger.md/pocast/episode-53

In this episode, we’ll show you how to successfully hire a healthcare SEO agency to skyrocket your practice to the top of Page 1. Show notes: https://messenger.md/podcast/episode-34

We all know that Google is the most important tool for finding information on the internet. It's used by billions of people around the world to discover, connect, and learn each and every day. But most people don't think about how Google actually works. That's what we'll explore this week on the Medical Marketing Podcast. Show notes: https://messenger.md/podcast/episode-52

Want to build patient trust, keep information secure, and remain HIPAA-compliant? Of course you do. That's why you need these three things on your practice website.  Show notes: https://messenger.md/podcast/episode-51/

This week, we replay a popular episode that asks a pivotal question: which is better, SEO or Google Ads? SEO can be a great way to get more patients online, but it can take time to see results. But what about when you need to build your patient pipeline right away? Google Ads might just be the answer to grow your practice fast. Show notes: https://messenger.md/podcast/episode-52/

This week, we replay a popular episode from earlier this year exploring tips, tricks, and best practices for setting up a new medical practice during the COVID-19 pandemic.  Show notes: https://messenger.md/podcast/episode-51/

Google recently made a controversial change to the Search Terms Report. We'll show you how it affects your practice advertising and what you need to do next. Show notes: https://messenger.md/podcast/episode-50/

If you want to improve the quality of your patient experience, here are the four most valuable patient satisfaction survey questions you need to be asking every patient. Show notes: https://messenger.md/podcast/episode-49/

This week, we'll explore best practices and marketing channels for setting up a new practice and getting leads fast during COVID-19. This episode is a replay of a webinar hosted by the team at SoftwareFinder. Show notes: https://messenger.md/podcast/episode-48/

In 2020, eight out of ten patients begin their search for healthcare services online. Whether it’s researching a medical condition, doing a deeper dive on treatment options, or searching for a new provider, patients are turning to Google more often than not. So if your practice website isn’t showing up in Google, that could mean lost opportunities and lost revenue. But what can you do if that’s th...

This week on the Medical Marketing Podcast, we talk with Stephanie Bradley, the marketing manager at Kugler Vision in Omaha, NE. We discuss blue ocean marketing strategy, how to deal with competition, and why taking a different approach to your practice offerings is key to gaining satisfied patients. Show notes: https://messenger.md/podcast/episode-46/

Patients want more control over their data than ever before. But what does software like Intelligent Tracking Prevention in iOS 14 mean for private practices? Show notes: https://messenger.md/podcast/episode-45

Writing copy for an ad campaign is hard work. Writing compelling copy for an ad campaign is even harder. If you want to attract more patients to your practice from your online advertising, you need to connect with prospective patients and get them to take action. On this week's episode of the Medical Marketing Podcast, we'll show you how to supercharge your ad campaigns with these 4 psychological...

Nearly every patient you interact with in person is bound to visit your practice website at some point. In many ways, your practice website is the “hub” for all of your marketing and patient acquisition initiatives. But everyone needs a change from time to time. How can you know when it’s time for a redesign of your practice website? That’s what we’ll explore this week on the Medical Marketing Pod...

In this episode of the Medical Marketing Podcast, we sit down with Dr. Daniel Chang of Empire Eye and Laser Center in Bakersfield, CA to discuss how to expand an existing healthcare brand, how to hire the right people, and how to deliver exceptional patient experience. Show notes: https://messenger.md/podcast/episode-42

In this week’s episode of the Medical Marketing Podcast, we’ll explore how to advertise a medical practice on Google by taking a deeper look at what you can and can’t do with your ad campaigns. Show notes: https://messenger.md/podcast/episode-41/

Competition is inescapable. It’s just a fact of life. And especially for medical practices, local competition can be fierce. Often times, local competition is a zero-sum game: a patient that chooses a rival practice over yours is a patient you’ll never get. But what if you want to beat other practices in your market and attract more patients to your practice? In this episode of the Medical Marketi...

SEO is confusing. So confusing that many doctors don’t even see the point. And even for those who see the value in ranking higher on Google, Search Engine Optimization is still a confusing world. Many doctors choose to outsource their SEO to a trusted agency, but some struggle along and try to do it in house. This week on the Medical Marketing Podcast, we’ll show you why outsourcing your SEO is th...

This week, we have a very special interview with Troy Cole, a sales and marketing consultant who helps doctors fine-tune their communication strategies to turn their practices into patient-generating machines. Show notes: https://messenger.md/podcast/episode-38