The MediaBooks Podcast

Description :In this episode of the MediaBooks Podcast, host Kristen Corey breaks down the three key things you should consider before hiring a creative, whether that’s a website designer, marketing professional, or branding expert. As accountants and bookkeepers, it’s easy to feel overwhelmed by flashy pitches or high-priced offers. Kristen shares how to make smart, confident decisions so your in...

Episode Description: In this episode of The MediaBooks Podcast, Kristen Corey shares her fresh, behind-the-scenes take on Scaling New Heights 2025—recorded right from her hotel room after breaking down her booth. She dives into what worked, what surprised her, and why conferences aren’t just about leads—they’re about partnerships, networking, and building real relationships. If you’re an accountan...

Description: In this episode of the MediaBooks Podcast, I chat with Yuri Kapilovich, also known as The Fun CPA. Yuri shares his journey from running a New Jersey-based accounting firm to becoming a social media advocate for making accounting fun, approachable, and sustainable. We dive into his new mentorship initiative, Mentors Count, and discuss how accountants can grow their careers through comm...

Description: In this episode of the MediaBooks Podcast, Kristen Corey sits down with Irene Seelig, CEO and Co-founder of Account Groove, to talk all things pricing strategy, proposals, and client onboarding for accounting firms. Irene shares how pricing psychology can help you land more premium clients, why most firms undercharge, and how to structure your proposals to speak directly to your audie...

Description :In this episode of The MediaBooks Podcast, Kristen sits down with Ashley Carroll, founder of Operations House and a fractional COO for accounting and creative service firms. Ashley shares her inspiring journey from growing up below the poverty line to becoming a COO and building 40% margin service firms that prioritize both people and profit. She opens up about what operations really...

Episode Overview In this episode, Kristen interviews Erin Schultz, founder of Her Personal Finance, about building a successful niche business serving women in medicine, tech, and law. Erin shares her journey from Harvard Business School graduate to personal finance educator and financial planner, discussing how she built an audience on social media and the power of niching down. Guest Bio Erin Sc...

Solo episode with Kristen Corey! 🎙️ Behind-the-scenes updates from MediaBooks including the Marketing Academy launch, conference season prep, and the one question every accountant should master. What You'll Learn: ✅ Why you should announce your course BEFORE it's finished ✅ Unexpected SEO hack from hosting courses on your website ✅ Conference networking strategies (including llama avata...

Join us for an in-depth conversation about how artificial intelligence is transforming the accounting profession while exploring the balance between automation and professional judgment. Our guest expert discusses how modern accounting firms can leverage AI technology while maintaining compliance and delivering high-value advisory services. How AI is revolutionizing tax preparation, audit procedur...

Join us as Misa Bacon, founder of Perfectly Kept Books, shares her unique marketing journey and strategies for accountants and bookkeepers!🔗 Connect with Misa:- Website: https://perfectlykeptbooks.com- Instagram: @PerfectlyKeptBooks- Facebook: @PerfectlyKeptBooksTimestamps:0:00 - Intro and Background3:45 - Starting Her Business Journey7:12 - First Client and Marketing Challenges12:30 - Social Med...

Branding Secrets for Accountants: Authenticity, Trust, and Marketing StrategiesIn this insightful episode of the MediaBooks Podcast, host Kristen Corey sits down with Jamie Engelhardt, a brand strategist specializing in the accounting industry, to unpack the nuances of personal branding, marketing, and building genuine client relationships. Key Topics: - Defining brand strategy beyond logos and co...

How I Market provides accountants with connection to successful accounting firm owners. When you see what other accounting firm owners have done to find success themselves, you can begin to create a plan that works for your business. This episode features Josie Parr, CPA, MST. Josie is a tax expert and strategist with over 20 years of experience. She began her career at a Top 100 Firm, working wit...

📢 Welcome back to the MediaBooks Podcast! In this episode, I'm sharing updates about my journey through 2024 and exciting plans for 2025. From international moves to growing a business with two under two, let's catch up! TIMESTAMPS: 0:00 - Welcome & Introduction 1:45 - Life Updates: New Baby & Moving from Japan 4:30 - Settling into New Mexico & Childcare Adventures 7:15 - Running a Bu...

In this episode of the MediaBooks Podcast, host Kristen introduces a free, easy-to-use website audit tool specifically useful for bookkeepers and accountants. She explains how investing just an afternoon in using this tool can help ensure that your website meets essential accessibility requirements laid out in the update to the Americans with Disabilities Act (WCAG). This proactive approach will n...

This week on the MediaBooks Podcast, Kristen discusses why social media may not be effectively bringing in clients. She emphasizes two key points: the necessity of early and continuous marketing, and the importance of consistency in relationship-building with potential clients. Trust and connection take time to develop, and sporadic posting can hinder the process. Give Zencastr a try for your podc...

In this episode of the MediaBooks podcast, Kristen debunks four common social media myths that may be hindering your ability to sell effectively. The discussion covers the fallacy that a high follower count is essential for success, emphasizes the importance of quality and consistent posting over sheer quantity, and challenges the notion that social media efforts are futile if leads aren't imm...

This week on the MediaBooks Podcast, Kristen discusses refreshing her marketing strategy to adapt to significant life changes and evolving market conditions. The episode highlights the necessity of keeping marketing strategies dynamic and adjusting them as both the business and marketing landscape change.  This week’s headline is an article from Marketing Week about the rising need for disclaimers...

In this episode of the MediaBooks Podcast, Kristen welcomes Charles Leikauf, a seasoned corporate finance expert turned fractional CFO. Charles shares his journey from corporate finance to achieving financial freedom through offering fractional CFO services. He explains the ins and outs of what CFO services entail, the flexibility and freedom they offer, and provides practical advice for accountan...

In this episode of the MediaBooks Podcast, Kristen discusses the common pitfalls of do-it-yourself (DIY) websites and provides practical advice on how to improve them. The episode highlights three major issues with DIY websites: creating a bad user experience, diminishing perceived business value, and losing potential sales and partnerships. Specific problems such as outdated information, slow loa...

In this episode of the MediaBooks Podcast, Kristen discusses how to generate endless content by answering one key question. The focus is on finding your unique voice and marketing strategy, especially in the accounting and bookkeeping fields. With insights into the rise of financial content on TikTok, the episode explores how to leverage such platforms based on your target audience. It provides st...

In this episode of the Media Books podcast, Kristen discusses her business preparation for a second maternity leave while dealing with the challenges of a military move. Furthermore, Kristen reflects on lessons learned from their first maternity leave, emphasizing the importance of planning, hiring the right people, and establishing efficient processes.  The episode also touches upon the implicati...

This week on the MediaBooks Podcast, Kristen features an in-depth case study of a recent website launch for Woodfern Accounting Solutions, led by CPA Carmen Heydary. Diving into Carmen's transition from a public accounting auditor at KPMG to an entrepreneur, the discussion reveals the challenges and triumphs of starting her own business during the COVID-19 pandemic and balancing other ventures...

In this episode, Kristen offers comprehensive insights into marketing strategies and client retention for accounting firm owners. She emphasizes the vulnerability of relying solely on social media platforms like TikTok for client acquisition and the importance of a diversified marketing strategy, especially in light of potential bans on such platforms. Reflecting on her recent return from Japan an...

This episode of the MediaBooks Podcast discusses innovative ways accounting firms can build a compelling online presence without sharing sensitive client information. Kristan shares insights from following the IRS's engaging Instagram account, highlighting its use of humor and current events to create relatable content. The podcast then shifts to explore portfolio alternatives for accounting f...

This episode of the MediaBooks Podcast delves into various marketing strategies and budget considerations for your accounting firm, emphasizing the importance of choosing the right marketing channels and tools based on your budget and goals. Kristen discusses options ranging from DIY to premium for creating video content, managing websites, SEO, content creation, and advertising. Key insights incl...

On this episode of the MediaBooks podcast, Kristen discusses strategies for accounting firms to establish a unique presence in a crowded market. Kristen emphasizes the importance of distinguishing your firm beyond generic offerings, considering what truly makes your services unique. She also touches upon Meta's decision to reduce political content on its platforms, highlighting the relevance o...