The Media Leader Podcast

Where has the joy gone in digital advertising? And how can we get it back?  James Chandler, chief marketing officer at the IAB, thinks that while the start of the digital scene was "an incredibly exciting space", the feeling of "joy and magic dissipated" somewhere along the way. In a study with advertisers, the IAB found that this came down to two things: "unease" about the pace of change and...

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. The duo discuss what the pre-election period means for held-up government adspend, recent M&A activity by MediaSense and Mediaplus, and why the  Evening Standard  has fallen on troubled times. Highlights: 0:40: How much government adspend has been put on h...

Omar Oakes interviews Laura Jordan Bambach (co-founder, Uncharted) and Tom Curtis (ECD, EssenceMediacom UK) about the challenges of building collaborative partnerships, potential conflicts of interest and how agencies can be creative when planning where media is bought. They discuss the evolving landscape of creativity and marketing, and the importance of taking a media-first approach to creativit...

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week, including and especially how the media industry has responded to Prime Minister Rishi Sunak calling for a general election on 4 July. Highlights: 1:45 : Media Bill becomes the Media Act 5:29: DMCC Bill also passes 7:30: Media bills that were not passed during wash-up pe...

Omar Oakes and columnist Nick Manning have a wide-ranging conversation about the recent ANA report into media agency reselling ("principal-based media"), where media agencies buy media at one price and resell it to clients at an undisclosed higher price – and why it's important. This is an epic conversation that delves into why advertising is no longer well-integrated with content, why there is a...

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. Highlights 00:28: Barb joins the Media Rating Council 3:34: GB News facing potential Ofcom sanction 8:25: Netflix upfronts 12:45: IPA survey: Ad industry "demoralised" about climate crisis 15:50: Other important updates: Comcast's streaming bundle, gaming news publisher...

Omar Oakes interviews Simon Myciunka, the CEO of Bauer Media Audio UK. Speaking at The Future of Audio & Entertainment, Myciunka discussed his first year in the job, his vision for the business, and why he believes continued innovation will be the key to radio's future success in the year radio celebrates its centenary. Highlights 2.55: Myciunka's unconventional route to becoming a media CEO 8...

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. Highlights 00:35:  ANA report on principal media 3:47:  Rajar Q1 takeaways 5:54:  Changes to Google and Safari search and the impact on publishers 10:01:  Streaming TV bundles 13:59: Takeaways from Advertising Week Europe 16:59: Other important updat...

David Abraham, founder and CEO of Wonderhood Studios, speaks to Omar Oakes about the future of the "big idea" in marketing, his company's approach to ad-funded programming and his view on Channel 4, the broadcaster he used to run for seven years as CEO. Skip straight to 6:15 for the interview! Abraham believes we still need the “big idea” and the creative agencies behind them, amid a fragmented me...

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. 0:20: Disney earnings 4:20: Paramount – the saga continues 8:10: Reddit – what did we learn from its first quarterly earnings? 12:15: Why Acast is reporting strong sales growth 15:30: Introducing " And Finally" – other important updates this week: TikTok, Reach, QueerAF...

There is a rough 50/50 split between marketers who are either "relieved" that Google's cookie deprecation has been delayed again and those who are more prepared with solutions for when it does eventually happen. This is according to Tony Miller, chair of the Data & Marketing Association, who spoke to reporter Ella Sagar about Google's decision to push cookie deprecation down the road for a thi...

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. 1:30: Google delays the phasing out of third-party cookies again. Why and should we still care? 3:00: Alphabet earnings and a focus on YouTube 4:30: TikTok faces US ban in nine months – how will it respond? 7:07: Spotify's pivot to video 10:10: Snap's small-business suc...

Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel. The Future of Marketing  is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosy...

We’ve just finished one of our big London events, The Future of Audio and Entertainment, where we had some of the most influential players in commercial audio and online platforms get together to talk about the future of content, production, AI, ads, sponsorships and measurement. If you subscribe to our YouTube channel, you’ll see that we’re also regularly publishing flash interviews from our...

Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel. The Future of Marketing  is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosy...

In-game advertising has proven to be a tough nut to crack for brands and marketers. But are agencies set up well to take advantage of the burgeoning possibilities in the medium? Rhys Hancock is a technology, media and entertainment consultant who previously worked at Epic Games and, before that, co-founded metaverse studio and agency Metavision. In a conversation with host Jack Benjamin, Hancock g...

Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel. The Future of Marketing  is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosy...

Host Ella Sagar is joined by reporter Jack Benjamin and columnist and ex-media agency founder Nick Manning to discuss hot topics in the media industry from the past week. The trio examine the 'Forbesgate' scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being wasted on Made-For-Advertising sites. They also chat about March's box office figures, News...

Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel. The Future of Marketing is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosystem....

Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week. The pair delve into a recent ad ban instituted by Sheffield City Council and how it could impact the local OOH market. They also discuss Truth Social's IPO, Discord's foray into advertising and where best to place ads on Netflix. Highlights: 1:23: Sheffield City Council's ban of advertising f...

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees' time. Agencies that provide media, advertising and marketing services are having to work harder than ever while hiring increasingly expensive talent to stay relevant. Johnson ar...

Outvertising's Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie's big speech about the BBC's commercial future and look ahead to how media and advertising will play its part in this year's UK general election. Highlights: 3:20: The future of the BBC's commercial activities 18:20: Which media channel will be a key 2024 election battleground? 29:...

“Less social media. More Snapchat.” That is the tagline to Snap’s latest marketing campaign . The company, founded in 2011 as an image-sharing app that deletes the pictures after a short time frame, has evolved into a more comprehensive product and clearly wants to separate itself from the perhaps toxic connotations of the label “social media”. One area where Snap looks increasingly distinct from...

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and host Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week. In recent days, there has been a renewed push to ban TikTok in the US, the BBC is considering adding ads to podcasts when they are accessed on commercial sites, the government has disallowed newspap...

In a special edition of  The Media Leader Podcast,  editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week's Connected TV World Summit in London. The pair discuss a number of topics in the world of TV that cropped up at the conference, such as the development and increasing popularity of FAST channels, the importance of TV operating systems to creating discovera...