The Media Leader Podcast

JC Decaux's co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen. He reveals why, contrary to what many predicted, people have not fled cities during the pandemic and we have already arrived at "the new normal". Visit  The Media Leader  for the most authoritative news analysis and comment on what's happening in comm...

The basic relationship between reach and business results has "eroded dramatically", Zenith UK chief strategy officer Richard Kirk argues in an opinion piece for The Media Leader . In some cases, this fundamental principle of commercial media no longer exists, the Publicis Groupe media agency has discovered. Kirk speaks to Omar Oakes about why the relationship between audience reach and an adverti...

Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce, what advertisers and agencies are asking TikTok as they try to make sense of this platform, and whether questions TikTok parent Bytedance’s Chinese ownership are fair. Find out more about our upcoming event in London The Future of Audio an...

Amy Williams, founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the practice of 'fast fashion' and how the industry needs to change to make advertising and media production carbon neutral. We go into more depth about how to confront the climate emergency in advertising and media in our webinar with The Guardian , featurin...

Dave Randall, Future's commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed. Dave and Omar also discuss how 'specialist interest websites' and TV stand out in a Future survey about trust in media , and how a modern publisher establishes 'church v state' lines between editorial and c...

Mudit Jaju, global ecommerce lead at Wavemaker talks to reporter Ella Sagar about how the retail media ecosystem has changed since the pandemic, who does retail media really well and what new partnerships between ITV and Channel 4 and retail media partners mean for the industry. Visit  The Media Leader  for the most authoritative news analysis and comment on what's happening in commercia...

Nick Manning, founder of media agency Manning Gottlieb OMD and media consultant, talks about his recent column in which he argues advertisers can no longer be passive observers as their spending funds a media ecosystem which is suffering from a "crisis of trust". Notes: Nick's column: " How advertisers should deal with the crisis of truth in media" The editor: " We will champion talent, sustainabi...

England footballer Jill Scott — part of the Euro 2022-winning team — speaks to talkSPORT reporter Jordan Jarrett Bryan at our recent Future of Media event in London. Jill and Jordan spoke about her experience of dealing with the media as a women’s footballer, how media attitudes towards women’s football have changed, and how far away the women’s game is now with being seen as an attractive area fo...

Route Research CEO Denise Turner talks to Omar Oakes about how the outdoor media sector has recovered in 2022 after Covid-19 lockdowns in the UK and what the 'new normal' looks like as more people regularly work fro home. Visit  The Media Leader  for the most authoritative news analysis and comment on what's happening in commercial media.  LinkedIn -  The Media Leader Twitter&n...

Omnicom Media Group’s head of futures Phil Rowley has recently joined  The Media Leader ‘s stellar list of regular columnists. His  debut column  argues that predictions can still be highly useful even when they’re wrong. Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes...

BARB CEO Justin Sampson discusses what's next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time. Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media Leader Twitter @TheMediaLeader YouTube - The Media Leader

ITV CEO Carolyn McCall speaks to Omar Oakes about the launch of ITV's new streaming service ITVX, where it fits into her vision to digitally transform the UK's biggest commercial broadcaster, and what's next for ad-funded television as Netflix and Disney+ enter the arena. This interview was recorded at The Future of Media, Mediatel's flagship conference, in London on 13 October.

The #Forgotten500k campaign sees media owners provide free ad space for a campaign to make an antiviral available on the NHS for immunocompromised people who don't respond to regular Covid-19 vaccines. Omar speaks to mSix&partners executive chair Jess Burley about why it's so important, campaigner Mark Oakey whose life and been put on hold for more than two years, and Dr Tony Pagliuca for a me...

The Media Leader Podcast features opinions and analysis about the media and advertising industry. Our mission is to champion excellence, inclusion and courage in media.